Using The Consumer Journey to Sell Solutions
As salespeople, we are trained to ask questions that uncover the needs of our prospects and then create a tailored solution based on the products we have to sell.
We present a solution and then explain why the products we recommend make sense. However, as a result of today’s complicated world of marketing, there is a need to evolve and improve because there is a key piece we often forget — consumer behavior.
Source : https://blog.thecenterforsalesstrategy.com/using-the-consumer-journey-to-sell-solutions
