For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online... Read More
Events
Trends
Third-Party Planners Are Taking Charge to Protect Their Contracts — Will it Last? The sweeping cancellations and pandemic-related uncertainties have exposed vulnerabilities in the way... Read More
Eventbrite’s Self-Serve Ticket Model Powers It to Third Straight Quarter of Growth Online ticketing and tech platform Eventbrite continued to feel the effects of the... Read More
State of the Event Industry Report: Q1 2021 In our efforts to keep track of the state of the event industry, we surveyed EventMB readers... Read More
Drive-thrus for Kids: Paramount Plus Takes SpongeBob Fans ‘Under the Sea’ He lives in a pineapple under the sea, but for three days in February,... Read More
Could Clubhouse Signal a New Wave of Audio-Only Features for Events? Audio-only features have been popping up all over the place in recent months —... Read More
Next-Level Screening: Attendees Watch Freeform’s ‘Cruel Summer’ Premiere From Their Hotel Balconies
4 min read
Next-Level Screening: Attendees Watch Freeform’s ‘Cruel Summer’ Premiere From Their Hotel Balconies A 70-foot screen and ’90s nostalgia transport guests at the socially distant viewing... Read More
How to Make Money on Virtual Events Without Charging Ticket Fees EventMB’s Q1 2021 State of the Event Industry survey revealed two areas for improvement... Read More
What Is Artificial Intelligence and When Does It Matter? “Artificial intelligence” is a popular marketing buzzword that’s made its way to the event industry as... Read More
Corona’s Mobile Locker Room Experience Engages Pacers Fans in Their Backyards The activation included a reveal moment featuring music, flashing lights and CO2 canons as... Read More
