Events

What is the Hybrid City Alliance? Should You Care? 1 min read

• Events

What is the Hybrid City Alliance? Should You Care?

marketingcawpuser 20 hours ago

What is the Hybrid City Alliance? Should You Care? The new Hybrid City Alliance is designed to enable far-flung destinations to join forces for multi-hub... Read More

How Major Fall Conferences are Betting on the Return of In-person Attendance 4 min read

• Events

How Major Fall Conferences are Betting on the Return of In-person Attendance

marketingcawpuser 2 days ago

How Major Fall Conferences are Betting on the Return of In-person Attendance This fall, major user conferences, trade shows, music festivals and other gatherings are... Read More

Mobile Tours: Wyman’s Kicks off a Brand Marketing Push with a Local Sampling Campaign 4 min read

• Events

Mobile Tours: Wyman’s Kicks off a Brand Marketing Push with a Local Sampling Campaign

marketingcawpuser 2 days ago

Mobile Tours: Wyman’s Kicks off a Brand Marketing Push with a Local Sampling Campaign At each stop, consumers can try a free 2.3-ounce sample of... Read More

State of the Event Industry Report: Second Quarter 2021 1 min read

• Events

State of the Event Industry Report: Second Quarter 2021

marketingcawpuser 4 days ago

State of the Event Industry Report: Second Quarter 2021 In our efforts to keep track of the state of the event industry, we surveyed EventMB... Read More

Live Exhibitions Are Returning, Helped by Virtual: New Research 1 min read

• Events

Live Exhibitions Are Returning, Helped by Virtual: New Research

marketingcawpuser 6 days ago

Live Exhibitions Are Returning, Helped by Virtual: New Research Encouraging vaccine rollouts have exhibition event organizers in many areas determined to go back onsite. However,... Read More

Could A La Carte Session Selection Increase Virtual Event Registrations? 1 min read

• Events

Could A La Carte Session Selection Increase Virtual Event Registrations?

marketingcawpuser 7 days ago

Could A La Carte Session Selection Increase Virtual Event Registrations? Attendees at virtual events usually have to register before seeing a schedule, but some events... Read More

Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year 7 min read

• Events

Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

marketingcawpuser 1 week ago

Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate... Read More

The Essential Role Communities Could Play in Multi-Hub Events 1 min read

• Events

The Essential Role Communities Could Play in Multi-Hub Events

marketingcawpuser 1 week ago

The Essential Role Communities Could Play in Multi-Hub Events Multi-hub events may seem like the obvious solution as ongoing restrictions, uncertainty, and sustainability concerns force... Read More

Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead 11 min read

• Events

Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead

marketingcawpuser 1 week ago

Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead Storytelling has always been the beating heart of experiential marketing. The most... Read More

Hopin Hybrid Event Platform [Review] 1 min read

• Events

Hopin Hybrid Event Platform [Review]

marketingcawpuser 2 weeks ago

Hopin Hybrid Event Platform [Review] Hopin is an all-in-one event management platform that helps users create customizable virtual, hybrid and in-person events, from worldwide summits... Read More