Skift Meetings Awards 2024: Meet the Finalists Skift Take: For the second year, Skift Meetings Awards will once again celebrate the business events industry’s most... Read More
Events
Trends
WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix The Women’s National Basketball Association (WNBA) has experienced a meteoric... Read More
On the Road to SDCC, Mountain Dew Opens a Dystopian Desert Motel for ‘Borderlands’ What’s the perfect backdrop to recreate a post-apocalyptic landscape? Albuquerque, NM,... Read More
Veuve Clicquot Illuminates New Yorkers with an ‘Emotions of the Sun’ Photo Exhibition Veuve Clicquot takes pride in shining its “solaire” culture on the world... Read More
How a Mercedes-Benz Culinary Series is Sparking Connections with a Digital Table Picture this: You get invited to an intimate dinner at an upscale L.A.... Read More
News: Force Majeure Clauses and a Financial Firm’s Lawsuit Victory It wasn’t long ago that force majeure was commonly perceived as insignificant boilerplate language added... Read More
30 Years of Essence Fest: Q&A with Executive VP-Experiential Michael Barclay Social media threads and Reddit forums were lighting up ahead of the 2024 Essence... Read More
Informa Offers $1.6 Billion to Buy Ascential, Looking to Grow Lions and Money20/20 Brands
1 min read
Informa Offers $1.6 Billion to Buy Ascential, Looking to Grow Lions and Money20/20 Brands Skift Take: Event and publishing giant Informa has big plans to... Read More
Has AI Jumped the Shark?
1 min read
Has AI Jumped the Shark? Skift Take: Shawn Cheng, a seasoned events professional, is throwing some cold water on the AI hype. While the rush... Read More
The Brief: Zenless Zones and Mega Mitts
5 min read
The Brief: Zenless Zones and Mega Mitts FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Zenless... Read More