How to Build a Referral Machine in Five Steps

Referrals are the lifeblood of sales success. They are the ultimate “social proof” because people trust friends and influencers more than any advertisement delivered by the brand.

A referral is someone who has a personal reason to check out your brand and who approaches your products or services with a positive-leaning curiosity. They may even be a pre-qualified lead if the referral itself was based on personal knowledge.

Therefore, inspiring and rewarding referrals is a process that every brand should master. In this post, we’ll break down a five-step plan to consistently generate a high volume of quality referrals. Here’s how to create a smooth-running referral machine.