Filling the Gaps for a Composable CDP Back in February, I mentioned that CDP Institute had published a Composable CDP Self-Assessment Tool that asks people... Read More
Customer experience
CDP Success Depends on More than Marketers The CDP Institute runs periodic roundtables where our members discuss industry issues. We had one earlier this week... Read More
CDP Overview: How We Got Here, Where We’re Going, and What Could Get in the Way Has anyone asked you recently about the past, present,... Read More
Send in the Clouds: Martech Moves to Cloud Platforms Last weekend brought the intriguing rumor that Salesforce is in late stage talks to acquire data... Read More
Composable vs Packaged CDP: How Can We Help? “Composable CDP” has been consuming much attention at CDP Institute as we wrestle with how best to... Read More
Does CDP Need a New Definition? The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging... Read More
Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions The CDP Institute just published its annual Member... Read More
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Unleashing the Power of Customer Data Platforms (CDPs) and AI: A Game-Changer for Modern Marketing For some unknown reason, my last three presentations all started... Read More
In a World Run by AI, The Best Data Wins Like everyone else in martech land, I’ve been pondering the future of marketing in a... Read More
Chat-Based Development Changes the Build vs Buy Equation The size of most markets is governed by a combination of supply and demand. Typically one or... Read More