20 Best Cold Email Service Providers In 2024 (Features & Pricing)

Cold emailing is a tried and tested method for email outreach that is used by several Sales professionals and marketers. If you are someone that wants to scale your outreach campaigns, then investing in cold email software is a move in the right direction toward closing more deals.

Cold emails help you generate qualified leads, narrow down prospects and eventually aim for a conversion that turns a prospect into a full-blown customer! 

But with so many options out there, which software do you select? Especially software that fits within your budget and one that will help you reach your goals. 

This guide shares 20 cold email software with you, complete with features and pricing to help you make the best decision for your cold email outreach. 

Best Cold Email Providers – Table of Contents

1. Saleshandy 
2. Gmass 
3. Apollo.io
4. Klenty 
5. Smartreach.io 
6. Mailrush.io 
7. Mailshake 
8. Lemlist
9. Yesware
10. Sendinblue
11. Quickmail.io
12. Reply.io
13. Outreach.io 
14. Streak 
15. Close
16. Snov.io
17. MixMax 
18. Vocus.io 
19. Salesloft 
20. Uptics.io

Top 5 Cold Email Service Providers At-a-glance

Cold Email Service Provider	Key Features	Customer Ratings	Pricing (Starting at)
Saleshandy	• Email Personalization • Automated Follow-ups • Sender Rotation • Sequence Score • Team Management • Unified Inbox • A-Z Testing	• G2 – 4.7 / 5 • Capterra – 4.5 / 5	$25 per month
Klenty	• Email Cadence • Mail-Merge • Prospect Management • A/B Testing • Team Reports • Prospect Activity History	• G2 – 4.6 / 5 • Capterra – 4.6 / 5	$55 per month
Quickmail	• Email Automation • Automated Follow-ups • Detailed Email Tracking • Team Collaboration	• G2 – 4.6 / 5 • Capterra – 4.8 / 5	$49 per month
Lemlist	• Automated Follow-ups • Detailed Analytics • CRM Integrations • Inbox Warm-up	• G2 – 4.3 / 5 • Capterra – 4.6 / 5	$50 per month
Reply.io	• AI-email Assistant • Email Finder • Email Validator • Dialer	• G2 – 4.6 / 5 • Capterra – 4.6 / 5	$60 per month

1. Saleshandy 

Key Features

• Personalized email campaigns: The mail merge feature allows you to customize and personalize your email content in accordance with the needs of your customer. By importing your CSV file with up to 20 custom fields you can personalize each email in your campaign. This feature can also be used in templates so you can save time. Emails with hyper-personalization boost engagement rates.

• Automated follow-ups: Follow-ups are an essential part of your cold email outreach. A follow-up sequence with 9 different cycles and various trigger events can be created. Saleshandy also offers the functionality to pause your automated email in between to trick the servers into thinking you are ‘human’; boosting deliverability rates.
• Sender’s Rotation: Sender’s Rotation improves your deliverability by splitting the volume of your outreach across multiple accounts. Instead of one now you can connect up to 50 email accounts (for rotation) in Saleshandy and avoid spam filters.
• Unified Inbox: Unified Inbox helps you manage all your replies from multiple mailboxes in a single place. You don’t need to switch between multiple inboxes to access replies to your cold emails. It helps you perform cold emailing at ease and with better organization.

• Email tracking: This feature works with the Gmail and Outlook extension that integrates into your inbox seamlessly. In the compose message window you can turn on the tracking feature. Open rates, link clicks, and email replies can all be tracked.

• Real-time notifications: You can enable real-time tracking notifications that can appear on your desktop. Take relevant actions as soon as you receive notifications and close deals faster. 

• Email templates: Upload existing templates of your own, or use the unlimited template library to select relevant templates for your campaign. You can also save attachments in your templates. They can be used with merge tags to personalize content. HTML templates can be inserted to customize email design. 

• Gmail Plug-in: The plug-in integrates into your existing account seamlessly. All features show up within your inbox and can be controlled from there. SMTP connections to other email service providers are also available.

• Bonus tool – LinkedIn Email Finder (Saleshandy Connect): Use this tool to build and refine your prospect list. This tool can be downloaded from the Chrome store and works as an extension. You need to simply enable the plug-in and go to the LinkedIn profile of the desired party and click on the icon to view the email of the individual. 

• Email engagement reporting: Through the use of this feature you can find out how exactly a user has interacted with your email to gain data-driven insights. 

• Custom domain tracking: Track the links in your email via your own custom domain tracking. Custom domain tracking helps boost deliverability as well, ensuring you land in the recipient’s primary inbox. 

• 24/7 Support and Live 1-on-1 demo: Our support team is always on call and ready to assist you as and when needed. Once you sign up, we provide a live 1-on-1 demo with a Q&A session to ensure you have a full understanding of the product. 

Pricing Plans:

Here are the details on the yearly plan of Saleshandy:

Read more : 10 Mail Merge Software to Boost your Response

This tool has changed how I interact with everyone. My marketing prospect outreach has become much more efficient. – Sean L.

2. GMass

GMass is a cold email software that works as a Chrome extension and your Gmail account. It helps you run sales and marketing email campaigns directly from your inbox. GMass is regarded as a tool that is simple to use with features that boost conversion rates. 

Key Features 

• Mass email scheduling  
• Automated follow-ups 
• Detailed email analytics 
• Mail merge 
• Personalization
• Email list builder

Pricing 

• For Individuals 

Standard $19.95 (Per Month)

Premium $29.95 (Per Month)

Enterprise $49.95 (Per Month)

• For Teams 

(Dependant on the number of users selected) 

5 Users $125 (Per Month)

10 Users $225 (Per Month) 

25 Users $495 (Per Month) 

40 Users $895 (Per Month) 

100 Users $1494 (Per Month) 

• Free Version Available – 50 emails per day, all features included except automated follow-ups 

Read more : Best Gmass Alternative 2024

3. Apollo.io

Apollo.io is a powerful sales engagement and intelligence platform that combines lead generation, email automation, and sales intelligence all in one place. It’s designed to help sales teams identify their ideal prospects, engage with them more effectively, and close deals faster.

Key Features 

• Prioritize conversion-ready leads with Lead Scoring.
• Launch automated personalized outreach sequences.
• Detailed Insights into prospects’ activities.
• Access verified decision-maker’s phone numbers.
• Sync with popular CRM systems.
• Detailed campaign performance analytics and tracking.

Pricing 

• Basic: Free (limited features)
• Professional: $49 (Per Month/User)
• Premium: $99 (Per Month/User)
• Custom Enterprise solutions are also available.

4. Klenty

Klenty is a sales engagement platform designed for sales and marketing teams to automate their outreach processes. This tool allows you to send personalized emails with automated follow-up messages at scale. 

Key Features 

• A/B Testing 
• Mail merge
• Native CRM integrations – Pipedrive, Salesforce, Zoho, and Freshsales
• Auto-import from Google Sheets, CRM software, or CSV file 
• Duplicate and forward email detection 
• Cadence and team reports 
• Prospect activity history 

Pricing 

• Startup $50 Per (Billed Annually)
• Growth $70 Per Month (Billed Annually) 
• Enterprise $100 Per Month (Billed Annually) 
• 14 days free trial available 

5. Smartreach.io

Smartreach.io is a cold email platform that helps you manage your prospects, automate email campaigns, and design workflows for your team all in one single dashboard. 

Key Features

• Prospect management 
• Team collaboration 
• Email automation 
• Campaign warm-up 
• Spam tests
• API Integrations

Pricing 

• Email Outreach: $39 (Per Seat / Month, for Minimum 2 Seats) 
• Sales Engagement: $79 (Per Seat / Month, for Minimum 2 Seats)
• Enterprise Plan: Pricing available on request
• 14 days free trial available for all packs  

6. Mailrush.io

Mailrush.io is a cold outreach tool used for email marketing campaigns. The email automation tool helps you scale your email outreach efforts to increase conversions and warm up cold contacts. 

Key Features

• Email list validation 
• Email template builder
• LinkedIn sales navigator prospector 
• Automated email follow-ups and drip campaigns
• Spintax

Pricing 

Standard 

• Starter $19 (Per Month) 
• Pro $29 (Per Month)
• Premium $99 (Per Month) 
• 14 days free trial available for all plans 

Enterprise 

• Enterprise A $825 (Per Month) – 3 Dedicated IP Accounts 
• Enterprise B $1375 (Per Month) – 5 Dedicated IP Accounts
• Enterprise C $2200 (Per Month) 8 Dedicated IP Accounts

7. Mailshake

Mailshake is a cold emailing tool that lets you create personalized campaigns at scale and automate the sales process. The integrated phone dialer allows you to add cold calling into sequence if needed. The tool works as a plugin with Gmail, Outlook, and various other email providers via SMTP. 

Key Features

• Mail merge
• A/B testing 
• Lead catcher 
• VOIP calls 
• Automated email campaigns 
• Multi-channel outreach sequences 

Pricing 

• Email Outreach: $58 User/Month
• Teams: Contact Sales Team 

8. Lemlist

Lemlist is a cold outreach tool that is big on personalization. Anything can be personalized using Lemlist, text, videos, or images; they can all be designed within the tool itself. SaaS organizations use Lemlist to streamline their lead generation activities and boost conversion rates.

Key Features 

• Automated follow-ups and email sequences 
• CRM Integrations
• Text, image, and landing page personalization
• Inbox warm-up 

Pricing 

• Email warm-up $29 (Per Month) 
• Email outreach $59 (Per Month/User)
• Sales engagement $99 (Per Month/User) 

9. Yesware

Yesware is a simple and effective cold emailing tool for email tracking for prospecting teams. It is regarded as the ‘all-in-one toolkit’ for a salesperson. The tool is useful for automating email campaigns making your sales prospecting efficient. 

Key Features 

• Multi-channel campaigns 
• Email tracking 
• Gmail and Outlook extension 
• Meeting scheduler 
• Email templates 
• Detailed analytics 
• LinkedIn and CRM integrations 

Pricing 

• Pro $15 (Per User/Month)
• Premium $35 (Per User/Month)
• Enterprise $65 (Per User/Month)
• 14 days free trial available 

10. Sendinblue

Sendinblue is an effective cold email software generally used by SMBs (small and medium-sized businesses). This software is best suited for those that have a limited budget for their outreach campaigns.

Key Features 

• Email and SMS marketing options 
• Personalization
• Custom forms creator 
• Landing page generator  
• Real-time statistics 
• Email heat map 
• A/B testing 

Pricing 

• Free version (Unlimited contacts, Up to 300 emails per day)
• Lite $25 (Per Month) 
• Premium $65 (Per Month) 
• Enterprise (quotation required)

11. QuickMail.io

QuickMail is a powerful cold email software with automation and delivery capabilities. QuickMail lets your teamwork through the sales process efficiently. This tool highly focuses on deliverability, and thus its auto-warmer feature and built-in deliverability tools ensure your emails land in the primary inbox. 

Key Features

• Auto-warmer
• Automated follow-ups 
• Out of office reply detection 
• Email tracking (open and click rates, reply detection, bounce detection, etc.)

Pricing 

• Free $0 
• Starter $49 (Per Month) 
• Pro $69 (Per Month) 
• 14 days free trial available 

12. Reply.io

Reply.io is a multichannel sales engagement platform that has cold email automation, email finder, LinkedIn outreach, and other features for your campaign. This tool allows you to build a prospect list within the platform and then upload that list to your personalized campaign.

Key Features

• Multichannel outreach 
• APIs – Messenger API, Email API, Email Warm Up API, AI Assistant API, etc. 
• Calendar for meeting booking 
• AI email assistant 
• AI-powered technology 
• Email validation and finder 
• Dialer

Pricing 

• Business 

$70 (Per Month/User) – Starts at 3 users 

$60 (Per Month/User) – Starts at 5 users 

$50 (Per Month/User) – Starts at 10 users 

• Individual

$70 (Per Month/User) – Contact 1000 people per month

$90 (Per Month/User) – Contact 3000 people per month

$120 (Per Month/User) – Unlimited contacts per month 

• Agency 

Consultation required 

• 14 days free trial available 

13. Outreach.io

Outreach.io is an AI-powered engagement and intelligence platform for sales teams. This email outreach tool uses machine learning to improve sales performance.

Key Features 

• Multi-touch sequences 
• Detailed email analytics 
• Unique sales cadences 
• Automated sequences 
• Integration of all sales tools and CRM activities on one platform 

Pricing 

• Outreach pricing is not available online, you will have to reach out to their sales team for a quotation. 

14. Streak

Streak is a customer relationship management (CRM) software that is designed entirely for Gmail users only. The main aim of streak is to minimize the switching back and forth between your inbox and other tools. This CRM software works as a plug-in for Google Chrome that can be accessed through your Gmail account. 

Key Features

• Mail merge 
• Automated emails and follow-ups
• In-depth email tracking reports 
• Gmail Plug-in 
• Task/Activity management 
• Lead management 

Pricing 

• Free version available 
• Solo $19 (Per Month/User)
• Pro $59 (Per Month/User) Free 14-day trial available for this particular plan 
• Enterprise $159 (Per Month/User) 

Also Read: How To Write A Cold Email? (Step-by-step Guide)

15. Close

Close is a sales CRM tool with cold emailing features. The sales enablement tool has a calling integration that allows you to include cold calls as a part of your campaign. It is an effective tool for personalized cold emails and includes features that support all your sales efforts. 

Key Features 

• All CRM features 
• Import your existing inbox into the platform 
• Automated follow-ups with sequences
• Drip automation 

Pricing 

• Starter $29 (Per Month/User)
• Basic $69 (Per Month/User)
• Professional $99 (Per Month/User) 
• Business $149 (Per Month/User)
• 14 days free trial available 

16. Snov.io 

Snov.io is a combination of sales CRM and cold outreach automation platform. The software helps you identify quality leads and engage with them through cold emailing. Snov.io collects data on companies and accounts to help select the best prospects and import them to your campaign. 

Key Features 

• Automated email responses 
• A/B testing 
• Drip campaigns 
• Email tracking 
• Email finder and verifier 
• Integrations 

Pricing 

• Email campaigns $28 (Per Month) 
• Freemium plan available 

17. MixMax

Mixmax is a great tool if you are someone that is regularly booking meetings with prospects. Its built-in scheduling feature integrates your calendar into your email to enable the prospect to quickly book a meeting. MixMax has all the standard features of cold emailing software. 

Key Features 

• Email tracking 
• Meeting scheduler 
• Polls & survey creator 
• Phone dialer 
• Templates
• Integrations – Pipedrive, Salesforce, Google Calendar, Giphy, SMS, Twitter, Dropbox, etc 

Pricing 

• Free Plan $0 
• Starter $9 (Per User/Month)
• SMB $24 (Per User/Month) (14 days free trial)
• Growth $49 (Per User/Month) (14 days free trial)
• Enterprise – Custom pricing (demo available)

18. Vocus.io

Vocus.io is an all-in-one solution cold outreach tool for Gmail. This tool works as a Chrome extension and can be used directly from your inbox. 

Key Features 

• Personalized email campaigns with automated follow-ups 
• Detailed shareable reports 
• Message scheduling 
• Link tracking 
• CRM integrations 
• Email tracking 
• Vocus calendar 

Pricing 

• Basic $5 (Per Month) 
• Starter $10 (Per Month) 
• Professional $20 (Per Month)
• 30 days free trial available (no credit card required)

Read more: 23 Best Email Tracking Softwares

19. Salesloft

Salesloft is a sales engagement platform that is used by B2B sales teams to manage prospects and track activities across their team. The tool is well-rounded and includes features required for large teams. 

Key Features 

• Templates with dynamic tags 
• A/B testing 
• Email deliverability checks 
• Gmail and Outlook integration 
• Automated cadences with engagement triggers 
• Timezone detection 
• Email tracking 

Pricing 

• Consultation required for quotation 

20. Uptics.io

Uptics.io is a sales engagement platform that caters to businesses looking to streamline their sales processes. It combines advanced email outreach with sales automation and CRM functionalities, making it a go-to tool for sales teams.

Key Features 

• Unlimited Email Warm-up and Sending
• Import Contacts and Leads
• Light Sales CRM Functionality
• AI-Powered A/B Testing and Email Writing Assistant
• Multi-Channel Outreach including Email, SMS, and Call
• Advanced Sales Automation and Task Management

Pricing 

• Prospect: $79 Per Month
• Engage: $159 Per Month
• Convert: $239 Per Month
• Enterprise: Custom pricing, contact for details

Must-have Features In a Cold Email Software

When selecting a cold email software, several must-have features can greatly enhance the effectiveness and success of your campaigns. Saleshandy offers a comprehensive suite of these essential features:

• Personalization: The ability to personalize email messages using merge tags and spintax is crucial. Personalized content increases engagement, captures attention, and boosts the chances of recipient response.

• Email Verification: A built-in email verification feature is essential to ensure that your emails reach valid and responsive recipients. Maintaining a high-quality audience minimizes bounce rates and enhances overall deliverability.

• Automation: An effective cold email software should offer automation features like automated follow-ups and tracking. These capabilities streamline your outreach efforts and help maintain consistent communication with prospects.

• Deliverability Enhancement Tools: Look for tools that optimize email deliverability, such as email ramp-up and custom tracking domain. These features ensure that your emails land in primary inboxes, increasing the visibility of your messages.

• Sender Rotation for Scalability: Sender rotation is a valuable feature for scaling your outreach efforts. It allows you to distribute emails across multiple sender accounts, improving deliverability and avoiding spam filters.

• Unified Inbox for Response Management: A unified inbox simplifies response management by consolidating all prospect replies in one place. This feature makes it easier to track conversations, respond promptly, and manage follow-ups.

• Sequence Score for Campaign Optimization: A sequence score feature assesses your campaign’s various components, such as email account setup, sequence setup, and email writing, highlighting potential issues before launching outreach. This proactive approach improves the quality of your email copies and configuration.

• Prospect Outcome Tracking: The ability to track prospect outcomes and assign stages based on responses is crucial. The Prospect outcomes feature aids in deal flow management by enabling you to prioritize leads as per the deals assigned to them.

Read more : Top 10 Sales Automation Tools to Boost Your Revenue

Conclusion

When selecting a cold email software, list down all your goals and targets that you wish to achieve. Once you are clear on those, then browse through this list and think of the features that will help you reach the goals you have listed.

All of the software listed above offer a free trial, so before locking in on one tool, test out all the tools before making your final decision.

Happy cold emailing!

Frequently Asked Questions (FAQs)

1. What is a cold email service provider?

A cold email service provider is a platform or tool that helps businesses and individuals send emails to potential customers or clients who have not had prior contact with them. These services often provide features like email tracking, automated follow-ups, and analytics to improve the effectiveness of cold email campaigns.

2. How do I choose the right cold email service provider?

One should consider several factors like budget, the size of your email list, the features you need (like automation, tracking, or analytics), and the provider’s reputation while choosing your cold email service provider. Reading reviews and trying out free trials can be very helpful.

3. Is cold emailing legal?

Yes, cold emailing is legal in many jurisdictions, including the United States, as long as the email complies with certain regulations like the CAN-SPAM Act.