20+ Best Cold Email Software of 2024 [Revised List]
Connecting with potential customers through cold emails can take your sales to the next level — if it’s done right.
The key to running a successful campaign is to find cold email software that lets you send personalized cold emails and land in your recipient’s primary inbox.
In this post, we’re compiling all the top-performing cold email tools on the market.
We’re talking about cold email tools that deliver real results: Inbox placement. Open rates. Personalization.
In this post, we’ll help you choose the right cold email software for your business.
Whether you need automation, scheduling, or detailed metrics, we’ve got a pick that fits your needs and budget.
Cold Email Software — Table of Contents
- 20+ Best Cold Email Software in 2024
- Must-Have Features in Cold Email Software for Successful Outreach
- Bonus – Cold Emailing Best Practices
- Ready to Launch Cold Email Campaigns?
- FAQs
20+ Best Cold Email Software You Should Check Out in 2024
Now that you know what to look for in cold email software, let’s check out the 20+ best tools that can take your outreach to the next level.
- Saleshandy (Best Cold Email Software Overall)
- Yesware
- Snov.io
- GMass
- Mixmax
- Quickmail
- Klenty
- Close.io
- Smartlead.ai
- Outreach
- Reply.io
- Mailtag.io
- Mailmeteor
- Hunter.io
- MailRush.io
- Overloop
- Outplay
- Lemlist
- Uptics.io
- Gmelius
- Super Send
- Apollo.io
1. Saleshandy (Best Cold Email Software)
- G2 — 4.6/5 based on 500+ reviews
- Capterra — 4.5/5 based on 100+ reviews
If you’re looking for the best cold email software to increase your lead generation and sales, Saleshandy is the number #1 pick.
Saleshandy makes it easy to launch hyper-targeted, personalized, and automated cold email campaigns at scale.
Using Saleshandy, you can set up personalized email sequences with merge tags and even set up automated follow-ups.
Basically, you can use it to reach out to your prospects, nurture relationships, and eventually turn them into customers.
In addition, you also get access to an advanced email deliverability toolkit to avoid spam filters. And real-time email tracking capabilities to track email open rates, reply rates, and click-through rates.
Key Features of Saleshandy:
- Email Personalization — With Merge Tags in Saleshandy, you can auto-insert unique prospect information such as first name, company name, and other such details In your cold emails. This can make your cold email outreach seem more personalized.
- Auto Follow-Up — You can set up automatic follow-up emails to prospects who don’t initially respond, saving you manual effort. This can help you in nurturing leads over time while you focus on other tasks.
- Sequence Score — Saleshandy gives you a clear score showing how optimized your sequences are plus suggestions to refine them. Based on your Sequence Score, you can quickly improve results.
- Sender Rotation — Sending too many sales emails from one account can hurt deliverability. With the Sender Rotation feature in Saleshandy, you can rotate automated emails across unlimited linked accounts to maintain deliverability.
- Unified Inbox — The Unified Inbox in Saleshandy allows you to track all replies from your linked email accounts in one centralized inbox. This makes it easy to monitor and continue conversations with prospects in one place.
- Advanced Team Management — For smoother collaboration and management, you can use the Advanced Team Management feature in Saleshandy. It allows you to create access rules based on job roles and monitor team performance in one workspace.
- A-Z Testing — With the A/Z Testing feature, you can create and experiment with 26 different versions of any email element – subject lines, preheaders, body content, etc. So, with a single campaign, you can rapidly test multiple ideas to perfect every aspect of your cold emails.
- CRM Integrations — You can sync customer data directly with CRM platforms like Zoho, HubSpot, or Pipedrive. All your Saleshandy activities and prospect details automatically transfer over.
Other Product/Service from Saleshandy
1) Agency Portal
Agency Portal is a software solution for lead-gen agencies to manage their clients’ outreach campaigns from a single interface. The solution allows you to manage unlimited clients and launch cold email outreach campaigns on your clients’ behalf, which will ultimately boost your agency’s growth.
- Unified Dashboard
You can have one dashboard to manage all client accounts and see campaign data. Easily take actions to achieve goals using the metrics across accounts.
- Permission Controls
You can control visibility settings to protect client privacy and sensitive data. Client view-only reporting access allows monitoring without impacting your data.
- Email Deliverability
You can access guidance optimized for reaching inboxes vs going to spam. Tailored advice follows established best practices for content and technical sending.
- Performance Reporting
You get scheduled analysis on campaign analytics to extract insights on what works. Continually refine your targeting and content using key conversion data.
2) Account Management Services
The Account Management Service by Saleshandy helps businesses to strategize, set up, and execute cold email campaigns on your behalf so you can focus more on closing deals. We assign a dedicated account manager to help build a prospect list, provide technical support, execute your campaigns, and boost your business ROI.
- Cold Email Campaign Management
Our team handles the full campaign process for you, from identifying prospects to executing email outreach.
- Technical Support
We provide full technical assistance to ensure smooth campaign operation, including troubleshooting any issues.
- Specialist Access
You have direct access to a seasoned campaign specialist who guides you through each step.
- Lead list building
Our team helps identify and target relevant prospects for your outreach to increase conversion rates.
- Performance Reporting
You receive regular campaign performance reports providing insights to inform data-driven decisions.
Pros and Cons of Saleshandy:
Pros:
- Connect unlimited email accounts at no additional cost.
- Test-drive key features with the free trial.
- Unified Inbox lets you manage all your prospect’s conversations from one place.
- Get built-in email verification functionality.
- Access email templates designed for different use cases.
- Get detailed prospect and campaign analytics.
- Automate follow-ups for effective lead nurturing.
- Get integration with popular third-party CRMs.
- Access to advanced email deliverability features.
- Track emails and responses in real time.
- Get suggestions from an AI-powered email writing assistant.
- Supports multiple email service providers.
Cons:
- No free plan (7-day free trial available).
Saleshandy Pricing:
Outreach Starter
30% Annual Savings
- Unlimited Email Accounts
- Unlimited Email Warm-up
- Sender Rotation Basic
- Unified Inbox Basic
- 2,000 Total Prospects
- 10,000 Monthly Emails
- 2,500 Email Verification Credits
Outreach Pro
25% Annual Savings
- Everything in Outreach Starter
- Unlimited Teammates
- Sender Rotation Pro
- Unified Inbox Pro
- 30,000 Total Prospects
- 125,000 Monthly Emails
- 10,000 Email Verification Credits
Outreach Scale
25% Annual Savings
- Everything in Outreach Pro
- Sender Rotation Scale
- 60,000 Total Prospects
- 250,000 Monthly Emails
- 25,000 Email Verification Credits
Get more information about Saleshandy pricing from here.
2. Yesware
- G2 — 4.4/5 based on 810 reviews
- Capterra — 4.3/5 based on 175 reviews
Yesware is primarily known as a sales engagement platform, but it also includes excellent cold email capabilities.
Yesware makes it easy for you to see when someone opens an email you sent or clicks on a link in it. You can then use those insights to improve any future cold email campaigns.
Although Yesware doesn’t offer quite as many advanced options tailored exclusively to cold outreach, it’s still a solid pick. It seamlessly supports general email needs while still leveling up your cold email game.
Key Features of Yesware:
- Mail Merge — With Yesware’s mail merge, you can send personalized emails to multiple prospects at once. The personalization can extend to various fields, such as the prospect’s name, company, or any other relevant information.
- Email Tracking — You can track when your emails are opened, clicked on, and replied to in real-time. This helps you know exactly when to follow up based on the prospect’s engagement.
- Templates — You can create, save, and utilize customizable email templates. This feature saves you time while allowing you to send out numerous cold emails that still feel personal to each prospect.
- CRM Integration — Yesware integrates with CRM systems, especially Salesforce, allowing you to keep your CRM records up-to-date without leaving your inbox. This streamlines your sales process and helps you keep track of interactions.
- Follow-up Reminders — If a prospect hasn’t responded within a certain timeframe, Yesware will remind you to follow up. This feature ensures that you don’t miss out on potential leads due to a lack of response.
Pros and Cons of Yesware:
Pros:
- See who opens your emails and clicks on links to identify engaged prospects.
- Set up multi-touch campaigns that trigger based on prospect actions.
- Access to detailed reports helps you understand campaign performance and make data-driven decisions.
- Schedule emails to be sent at the most optimal time to increase your open rate.
Cons:
- Reporting lacks multi-dimensional analysis.
- Occasional email deliverability issues.
- Email automation is not as robust as you get in dedicated cold email software.
Yesware Pricing:
- Free Forever — $0/seat per month
- Pro — $15/seat per month
- Premium — $35/seat per month
- Enterprise — $65/seat per month
- Custom Plan — Request for a custom quote
3. Snov.io
- G2 — 4.5 /5 based on 270 reviews
- Capterra — 4.5 /5 based on 199 reviews
If you’re looking for affordable cold email automation, put Snov.io on your radar. It packs excellent features like template scheduling, workflows, and email tracking into its budget-friendly pricing.
Using Snov.io, you can quickly build targeted email lists within the platform. Plus, it comes with lead enrichment capabilities that ensure that you’re pitching to the right people.
While Snov.io doesn’t have the most advanced email automation capabilities, its features still get the job done.
Key Features of Snov.io:
- Email Finder — You can quickly find email addresses for leads on various platforms, including LinkedIn, and websites, making it easy to build a relevant mailing list for your campaigns.
- Email Verifier — Before you send out your emails, you can verify them to reduce bounce rates. This helps maintain your sender reputation and ensures your messages reach the inbox.
- Email Drip Campaigns — Set up multi-stage email sequences with triggers based on prospect actions. This means you can automate your follow-up based on whether a prospect opens an email, clicks a link, or replies.
- Email Tracker — You get real-time notifications when someone opens your email or clicks a link, allowing you to time your follow-ups perfectly based on prospect engagement.
- Personalization — Snov.io offers advanced personalization options for your emails, so you can make each message feel individually crafted for the prospect.
- Analytics — You get detailed reports on your campaign’s performance, including open rates, click-through rates, and reply rates, which you can use to tweak and improve your future campaigns.
Pros and Cons of Snov.io:
Pros:
- You can create automated, multi-touch email sequences with conditional triggers.
- With the built-in email verifier, you’re able to reduce bounce rates, thus maintaining a strong sender reputation.
- Snov.io has a clean and intuitive interface, which makes navigating the features and managing campaigns relatively straightforward.
- With customizable templates and scheduling options, you can make each email relevant to its prospect and send it at the optimal time.
Cons:
- While Snov.io offers a free tier, its features and usage limits are quite restricted.
- The email finder tool may sometimes return incorrect or outdated information.
- Some users have noted that the customer support response times can be slow.
Snov.io Pricing:
- Trial Plan — $0 per month
- Starter Plan — $30 per month
- Pro Plan — $75 per month
- Managed Service Plan — $2,999 per month
4. GMass
- G2 — 4.6 /5 based on 1115 reviews
- Capterra — 4.6 /5 based on 96 reviews
If you simply need an easy way to blast out cold emails, GMass has you covered. It lets you swiftly upload large contact lists and send them cold emails with just a few clicks.
Once your emails are sent, handy features like tracking opens and clicks help you see engagement.
GMass also monitors inboxes in real-time, so you can stay on top of any potential issues. If your goal is to send high volumes of cold emails without complex workflows, put GMass on your list.
Key Features of GMass:
- Mail Merge with Google Sheets — You can effortlessly merge data from Google Sheets to personalize your emails. This means you can tailor each email for each prospect using information from your spreadsheets.
- Automatic Follow-Up Emails — You can set up sequences of emails that are sent automatically based on whether prospects opened the previous email, clicked on a link, or replied.
- Campaign Analytics — Track the performance of your emails with comprehensive reports directly in your Gmail. You’ll see who opened your emails, who clicked your links, and who replied.
- Send Emails in Bulk from Gmail — Send out large email campaigns directly from your Gmail account, making it look like you’ve personally sent each email.
- Email Scheduling — You can schedule your emails to be sent at a later date and time. This feature allows you to reach your prospects when they are most likely to engage with your email.
Pros and Cons of GMass:
Pros:
- GMass integrates directly into Gmail, making it very user-friendly.
- You can send large volumes of emails directly from your Gmail account.
- You can test different variants of your cold emails to optimize subject lines and content for higher open and response rates.
Cons:
- If you aren’t using Gmail, you can’t use GMass. It doesn’t work with other email providers.
- Gmail imposes sending limits, which can restrict how many emails you can send daily.
- The templates provided by GMass might be too basic.
GMass Pricing:
- Standard — $19.95 per month
- Premium — $29.95 per month
- Enterprise — $49.95 per month
5. Mixmax
- G2 — 4.6/5 based on 1,155 reviews
- Capterra — 4.5/5 based on 184 reviews
If you want your cold email platform tightly integrated with Gmail, Mixmax is a great choice.
It enables you to easily track opens, clicks, and replies right from your inbox. This gives you valuable insight without toggling between apps.
Mixmax also makes it simple to create effective automation sequences and follow-ups within Gmail. You can set up timely follow-up emails to re-engage non-responders down the line.
Mixmax’s templates expand to include personalized content with just a click. This saves you time while still customizing your messages.
If seamless Gmail integration is important to you, put Mixmax on your list.
Key Features of Mixmax:
- Email Sequences — You can create sequences of emails that automatically get sent based on prospect actions. If a lead doesn’t open the first email, Mixmax will send a follow-up.
- Email Tracking — Gain insight into who opens your emails and clicks on links in real time. This allows you to know the best time to follow up.
- Scheduling — You can schedule your emails to be sent at a later time or date. This ensures your emails arrive at the top of your prospect’s inbox when they are most likely to be checking their emails.
- Templates and Personalization — Use templates to streamline your workflow and personalize your outreach. You can insert placeholders that auto-populate with each prospect’s details.
- Polls and Surveys — You can embed polls and surveys directly in your emails to engage prospects and collect information without requiring them to leave their inbox.
Pros and Cons of Mixmax:
Pros:
- Mixmax offers robust tracking features.
- It integrates directly with Gmail.
- Mixmax offers integrations with a wide range of CRMs and productivity tools.
- Intuitive user interface with easy-to-manage campaigns.
- Offers detailed analytics to optimize performance.
Cons:
- The price point may be high for startups or individuals.
- Primarily designed for Gmail users.
- Customer support experiences can be inconsistent.
Mixmax Pricing:
- Free Plan — $0/user per month
- SMB — $29/user per month (when billed annually)
- Growth — $49/user per month (when billed annually)
- Growth + Salesforce — $69/user per month (when billed annually)
- Enterprise — Request for custom quote.
6. Quickmail
- G2 — 4.6/5 based on 71 reviews
- Capterra — 4.8/5 based on 25 reviews
If you want automation capabilities on a budget, Quickmail.io is a solid pick.
It delivers excellent features like customizable templates and automated multi-step workflows at an affordable price point.
Quickmail.io also enables you to enrich your contact data for more targeted outreach. While some advanced features come at an additional cost, its basic plan provides solid functionality.
Key Features of Quickmail:
- Auto Follow-Up — Quickmail lets you set up automatic follow-ups that are sent if your prospect doesn’t respond. You just set the conditions, and Quickmail takes care of the rest.
- Personalization — You can customize each email with personalized variables (like first name, company name, etc.), making each message feel uniquely tailored to the prospect.
- Email Scheduling — Schedule your emails to go out at specific times. This means you can send emails when they’re most likely to be read, no matter the time zone.
- Inbox Rotation — This feature helps to distribute your emails across different inboxes, which can improve deliverability and prevent any single email account from being overloaded or flagged for spamming.
- Integrations — Quickmail can integrate with various tools and services, streamlining your workflow and making it easy to keep all your information in sync.
- Analytics and Reporting — You can see how well your campaigns are doing and where you might need to make adjustments.
Pros and Cons of Quickmail:
Pros:
- Streamlines follow-ups with automated sequences.
- Enhances engagement with personalized email variables.
- Distributes load to maintain email health.
- Provides insights with open and click tracking.
- Offers clear reporting on campaign performance.
Cons:
- Can be costly for small businesses or solopreneurs.
- Less emphasis on multi-channel outreach.
Quickmail Pricing:
- Basic Plan — $49 per month
- Pro Plan — $89 per month
- Expert Plan — $129 per month
7. Klenty
- G2 — 4.6/5 based on 204 reviews
- Capterra — 4.7/5 based on 34 reviews
Klenty is another capable automation tool with strong segmentation abilities.
You can create workflows to send follow-up emails based on different contact behaviors.
Klenty also enables you to thoroughly A/B test your email templates to refine your messaging over time. By finding the optimal content and structure, you can boost engagement.
With Klenty’s integrations, you can smoothly build contact lists and sync data from other tools you already use daily.
Key Features of Klenty:
- Email Cadences — With Klenty, you can create and automate personalized email sequences. This means you can set up a series of emails to be sent out on a schedule, automating your follow-up process and saving you a considerable amount of time.
- Template Personalization — You can utilize Klenty’s template personalization to make your emails feel more one-on-one.
- Prospect Management — Klenty provides you with the tools to effectively manage your prospects. You can segment them into different lists, track where they are in your sales funnel, and ensure that you’re following up with the right people at the right time.
- Email Tracking — You’ll have the ability to track opens, clicks, and replies in real-time. This feature gives you insight into how your prospects are engaging with your emails.
- Deliverability Tools — Klenty offers tools to help improve your email deliverability, including domain warm-up and spam test features, ensuring your emails have a better chance of hitting the inbox.
- Reply Detection — The software automatically detects replies and can pause or stop your email sequences accordingly, which helps prevent awkward situations where you follow up after a prospect has already responded.
Pros and Cons of Klenty:
Pros:
- Simplifies the outreach process with automated sequences.
- Offers tools to personalize emails for each prospect easily.
- Helps organize and segment your prospects efficiently.
- Allows for setting limits on daily email sends to protect the Sender Reputation Score.
Cons:
- Focuses mainly on email, less on other sales channels.
- Offers fewer pre-made templates compared to some competitors.
- While it offers CRM integrations, setting them up can be complex.
Klenty Pricing:
- Startup — $50/user per month (when billed annually)
- Growth — $70/user per month (when billed annually)
- Pro — $100/user per month (when billed annually)
- Enterprise — Request for a custom quote
8. Close CRM
- G2 — 4.6/5 based on 310 reviews
- Capterra — 4.7/5 based on 147 reviews
Close CRM is an excellent all-in-one CRM with powerful cold email capabilities baked in. It makes it easy to enrich contact data, craft targeted sequences, and track engagement.
With Close CRM, you can easily set up customized cold email workflows and sequences right within the platform.
While Close.io costs more than some standalone cold email tools, it brings robust CRM and cold email together into one.
Key Features of Close.io:
- Built-in Calling — You have a powerful dialer integrated right into the CRM. You can make and receive calls, log them automatically, and even record them if needed.
- Email Sequencing — Create sequences of emails that are sent out automatically based on prospect actions or at set intervals, ensuring consistent follow-up without manual effort.
- Bulk Email Sending — Send personalized emails to multiple leads at once, increasing your efficiency while still keeping that personal touch.
- Smart Search & Segmentation — Use smart search capabilities to segment your leads based on various criteria, allowing for targeted and effective email campaigns.
- Workflow Automation — It allows you to automate repetitive tasks in your sales process, so you can focus on closing deals rather than getting bogged down by admin work.
- Task Reminders — You can set reminders for tasks so you never miss a follow-up or a key step in your sales process.
Pros and Cons of Close.io:
Pros:
- Offers a powerful built-in dialer for phone-based sales activities.
- Keeps all your lead information and interactions in one place.
- Helps in segmenting and finding leads quickly.
- Offers customizable reports to analyze sales activities.
- User-friendly and easy to navigate.
Cons:
- Does not offer a free trial.
- Can be expensive, especially for small businesses or startups.
- May not integrate as widely as other CRMs.
- Offers fewer pre-built email templates than specialized cold email software.
Close.io Pricing:
- Startup — $49 per month (includes 1 user | billed annually)
- Professional — $299 per month (includes 3 users | billed annually)
- Enterprise — $69 per month (includes 5 users | billed annually)
9. Smartlead.ai
- G2 — 4.9/5 based on 10 reviews
- Capterra — No reviews found as this is a relatively new product
If you want a virtual assistant for cold outreach, check out Smartlead.ai. It allows you to describe your ideal customer.
Smartlead.ai then leverages AI to generate and send initial cold emails on your behalf. The virtual assistant handles the follow-ups based on responses as well.
If you want AI to completely handle cold email outreach on your behalf, take a close look at Smartlead.ai.
Key Features of Smartlead.ai:
- AI-Driven Lead Scoring — Automatically ranks leads based on their likelihood to convert, helping you prioritize your outreach efforts effectively.
- Email Sequence Automation — Creates and manages automated email campaigns that send follow-ups based on prospect behavior, like opens or clicks.
- Campaign Optimization — Uses AI to suggest the best times to send emails and recommends optimizations for subject lines and content.
- Analytics and Reporting — Delivers detailed reports on campaign performance, offering insights into open rates, click-through rates, and conversion rates.
- Smart Segmentation — Categorizes leads based on demographics, behavior, and engagement, allowing for targeted email campaigns.
Pros and Cons of Smartlead.ai:
Pros:
- Helps you find email addresses.
- Automates sending emails.
- Tracks who opens and clicks your emails.
- Schedule your emails to be sent later.
- Easy to use and get started with.
Cons:
- No advanced targeting options.
- Focuses just on email outreach.
- Must pay to remove SmartLead branding.
- Reporting is not very customizable.
Smartlead.ai Pricing:
- Basic Plan — $33 per month (when billed annually)
- Popular Plan — $65 per month (when billed annually)
- Pro Plan — $78 per month (when billed annually)
10. Outreach
- G2 — 4.3/5 based on 3081 reviews
- Capterra — 4.4/5 based on 281 reviews
For enterprise sales teams wanting a best-in-class cold email platform, Outreach is a leading choice. It offers a robust suite of capabilities powered by AI and machine learning.
Outreach can optimize your send times, analyze your interactions, provide predictive intelligence, and more. It also seamlessly integrates with Salesforce and other systems you already use.
The only drawback is that Outreach requires a significant investment due to its extensive features and capabilities.
Key Features of Outreach:
- Sequence Automation — You can automate your emails, placing prospects into sequences that will send follow-up messages based on their actions. No need to remember to send that second or third email—it’s all done for you.
- Personalization Features — Outreach.io lets you personalize your emails at scale. You’ll have the power to tailor messages to each prospect without sacrificing the personal touch that’s so crucial in cold emailing.
- A/B Testing — Optimize your emails with A/B testing to see what messaging works best. This feature allows you to constantly refine your approach for better open and response rates.
- Template Library — Save time with a library of email templates. You can use and modify proven templates to kickstart your campaigns.
- Analytics Dashboard — With Outreach.io, you’re not emailing blind. The analytics dashboard gives you a real-time overview of how your campaigns are performing, so you can make data-driven decisions.
- Salesforce Integration — If you’re using Salesforce, you’ll appreciate how Outreach.io syncs up with your CRM, keeping all your lead data in sync and up to date.
- Multi-Channel Capabilities — Outreach isn’t just about email. You can connect with your prospects across various channels, including phone calls and social media, all within the same platform.
Pros and Cons of Outreach:
Pros:
- Streamlines follow-up processes with automated email sequences.
- Enhances email effectiveness through performance testing.
- Provides detailed insights into campaign success metrics.
- Allows outreach through email, phone, and social media from one platform.
- Supports sharing and collaboration across sales teams.
Cons:
- Can be overwhelming for new users due to its extensive features.
- May be expensive for small businesses or individual users.
- Initial setup and customization can be time-consuming.
Outreach Pricing:
- Standard — Request for a custom quote
- Professional — Request for a custom quote
11. Reply.io
- G2 — 4.6/5 based on 996 reviews
- Capterra — 4.6/5 based on 96 reviews
Reply.io stands out for its excellent email automation paired with collaboration features.
This cold email marketing software enables your team to engage prospects from the same centralized inboxes. This helps keep client conversations organized across your team.
Reply.io also makes it easy to set up effective sequencing and follow-ups to engage at scale. Plus, it has AI features that will help you write more engaging email copy that converts.
Key Features of Reply.io:
- Email Automation — You can automate not just your emails but also follow-ups based on the behavior of your prospects. If someone opens your email but doesn’t respond, Reply.io can send a follow-up based on that action.
- Personalization at Scale — Despite automating your outreach, you won’t lose that personal touch. You can use custom variables and fields to make each email feel as though it was hand-typed.
- AI Email Quality — Reply.io employs AI to score your email content, giving you suggestions on how to improve it for higher engagement rates.
- Performance Analytics — You have access to detailed reports on how your campaigns are performing, with metrics on open rates, reply rates, and more, helping you refine your strategies.
- Team Collaboration — You can share successful templates, campaigns, and reports with your team, making it easier to maintain a unified outreach strategy.
- A/B Testing — You can test different versions of your emails to find out which messaging resonates best with your audience, allowing for data-driven optimization.
Pros and Cons of Reply.io:
Pros:
- Streamlines outreach by automating emails and follow-ups.
- Provides AI-driven insights for email content optimization.
- Keeps track of follow-up tasks and activities within the platform.
- Allows sharing of campaigns and templates within a team.
- Facilitates testing different email versions to improve response rates.
Cons:
- May be overwhelming for users new to automation tools.
- Initial campaign setup can be time-consuming.
- Managing deliverability and avoiding spam filters can be challenging.
Reply.io Pricing:
- Free — $0 per month
- Starter — $60/user per month
- Professional — $90/user per month
- Custom — Request for a custom quote
12. Mailtag.io
- G2 — 3.9/5 (Based on 11 reviews)
- Capterra — 3.7/5 (Based on 20 reviews)
Mailtag.io provides an automation-focused solution optimized for sales teams.
It makes it simple to create, personalize, and track template-based emails. Mailtag.io also enables you to set up workflows to nurture contacts based on their engagement.
While Mailtag.io doesn’t have some advanced capabilities found in other tools, it delivers solid cold email performance.
Key Features of Mailtag.io:
- Email Scheduling — Mailtag.io allows you to schedule your emails to be sent at a later time or date. This ensures your emails hit your prospect’s inbox at the most opportune moment, regardless of time zones or working hours.
- Automated Follow-Ups — Set up automated follow-up emails to be sent if there’s no response to your initial email. This increases the chances of getting a response without manual effort.
- Email Tracking — You get real-time alerts when your emails are opened. This feature helps you to know exactly when your prospect has read your message, allowing for timely follow-ups.
- Link Tracking — Beyond email opens, you can also track when links within your emails are clicked. This insight is crucial for understanding prospect engagement and interest levels.
- Dashboard — A simple and intuitive dashboard gives you an overview of your email performance metrics, such as open and click rates, which is essential for measuring the effectiveness of your campaigns.
Pros and Cons of Mailtag.io:
Pros:
- Know immediately when an email is opened or a link is clicked.
- Conveniently integrates with Gmail via a Chrome extension.
- Easy to navigate dashboard and functionality.
- Helps in maintaining a healthy email list by tracking undelivered emails.
Cons:
- Primarily a Chrome extension.
- Works only with Gmail, which might not be useful for users of other email clients.
- Lacks advanced features for more comprehensive campaign management.
Mailtag.io Pricing:
- Free Trial – $0/user per month (14 days)
- Monthly Plan — $12.99/user per month
- Yearly Plan — $9.99/user per month
13. Mailmeteor
- G2 — No reviews
- Capterra — 4.8/5 (Bases on 12 reviews)
Mailmeteor is another great cold emailing platform for executing high-ROI campaigns from start to finish.
You can quickly build targeted lists, create personalized templates, schedule sending, and set up automated follow-up workflows. This gives you the power to execute strategic cold outreach yourself.
This cold email outreach software also helps you determine the best time to send your emails and sequence your follow-ups based on each prospect’s engagement.
Mailmeteor offers templates you can use to save time writing emails. You can also send reminders to anyone who hasn’t replied and automate your follow-up messages.
Key Features of Mailmeteor:
- Integration with Google Workspace — You can use Mailmeteor right within Google Sheets, which makes merging data and sending emails extremely easy since you’re already familiar with the Google interface.
- Mail Merge — You can quickly insert names, job titles, or any other information from your Google Sheets into your emails at scale for a personalized touch.
- Email Tracking — Gain insights into who has opened your emails and who has clicked the links within them. This helps you gauge the interest of your prospects and tailor your follow-ups.
- Templates — Access a library of templates or create your own. This saves time and helps maintain consistency in your communications.
- Batch Sending — Send out batches of emails to avoid overwhelming your server or getting flagged as spam, which also helps to manage Gmail’s daily sending limits.
Pros and Cons of Mailmeteor:
Pros:
- Works seamlessly with Google Sheets and Google Contacts.
- Straightforward user interface.
- Easy to set up and start sending emails.
- Offers basic tracking for email opens and link clicks.
- Affordable than other complex email outreach platforms.
Cons:
- Lacks some advanced features.
- Works only with the Google ecosystem.
- Does not offer A/B testing features to optimize email campaigns.
Mailmeteor Pricing:
- Premium — $9.99/user per month
- Pro — $24.99/user per month
- Business — $49.99/user per month
14. Hunter.io
- G2 — 4.4/5 based on 400+ reviews
- Capterra — 4.6/5 based on 500+ reviews
If you already use and love Hunter.io for contact data enrichment, take a look at their new Campaigns feature.
Hunter Campaigns allows you to seamlessly execute cold email sequences using the lists enriched through Hunter.io.
This end-to-end solution lets you enrich contacts with verified data and then activate them in campaigns — no exporting or switching tools required.
With it, you can create sequences, customize templates, set follow-up reminders, and more. It also provides excellent tracking and analytics on engagement.
Key Features of Hunter.io:
- Email Finder — Before you even start your campaign, Hunter helps you find professional email addresses associated with the domain of interest. This is crucial for building a targeted email list.
- Email Campaign — You can create personalized email campaigns directly within Hunter. By using data from your email lists, you can customize each email for its prospect, increasing the likelihood of engagement.
- Email Scheduling — Send your emails at the right time by scheduling them according to your prospect’s time zones and preferred hours. This feature ensures your emails are more likely to be opened.
- Email Follow-ups — Set up automatic follow-ups to be sent if your first email doesn’t get a reply. You can define the delay between follow-ups and customize each message, keeping your outreach persistent yet personalized.
- Email Verification — Prior to sending your emails, Hunter can verify the email addresses on your list to decrease bounce rates and protect your sender reputation.
- Performance Tracking — Analyze the performance of your campaigns with detailed metrics on opens, clicks, and replies. This helps you understand what works and what needs improvement.
Pros and Cons of Hunter.io:
Pros:
- Easily find email addresses related to a specific company or domain.
- The interface is intuitive, making it easy to navigate and use.
- Seamlessly integrates with Google Workspace.
- Provides analytics to track the success of your campaigns.
Cons:
- Dependence on Gmail.
- No CRM Integration.
- No A/B Testing.
- Limited automation.
Hunter.io Pricing:
- Free — $0 per month
- Starter — $34 per month
- Growth — $104 per month
- Business — $349 per month
15. MailRush.io
- G2 — 4.1/5 based on 4 reviews
- Capterra — 4.2/5 based on 11 reviews
If you want a streamlined way to send one-off cold emails, consider MailRush.io. Its simple drag-and-drop interface makes it fast and easy to draft high-quality emails.
You can quickly personalize your message with variables and queue it up to send to your imported list.
While MailRush.io doesn’t offer extensive workflow automation, its straightforward approach can be ideal if you don’t need complex features.
Key Features of MailRush.io:
- Email Automation — MailRush.io allows you to automate your email sequences, making sure that follow-ups are timely and consistent, increasing the chances of engaging with your prospects.
- List Management — You can manage your contact lists within MailRush.io, segmenting and organizing your leads for targeted campaigns. This means you can tailor your approach to different audience segments for better responses.
- Cold Email Personalization — The platform offers personalization tokens, so you can make each email feel individual and directly addressed, enhancing the likelihood of a prospect’s engagement.
- Email Deliverability Tools — MailRush.io provides tools to help ensure high deliverability, such as domain and IP warming, which are crucial for maintaining your sender reputation.
- A/B Testing — You can test different versions of your emails to see which one performs better. This feature is key for optimizing your campaigns for higher open and conversion rates.
Pros and Cons of MailRush.io:
Pros:
- Sequence automation for timely follow-ups.
- Keep contacts organized for targeted campaigns.
- Features like domain warming help maintain a good sender reputation.
- Custom tracking domain to enhance branding in your emails.
Cons:
- The user interface may not be as intuitive as other cold email outreach tools.
- Lacks integration with popular CRMs.
- Fewer pre-designed email templates.
MailRush.io Pricing:
- Free — $0 per month (100 emails credit)
- Starter — $8.25 per month (30,000 emails/month | billed annually)
- Pro — $16.58 per month (50,000 emails/month | billed annually)
- Premium — $37.42 per month (150,000 emails/month | billed annually)
16. Overloop
- G2 — 4.3/5 based on 110 reviews
- Capterra — 4.0/5 based on 1 review
If you’re part of a large outbound sales development team and want an elite enterprise-level solution, check out Overloop.
It provides top-notch automation, optimization based on data insights, excellent reporting, and more. It also offers superb onboarding and training resources to help your team maximize value.
While Overloop is very expensive, it’s a robust choice for sales organizations wanting cutting-edge cold email at scale.
Key Features of Overloop:
- Prospecting — You can find and verify email addresses right from your browser as you browse through LinkedIn profiles or company websites with Overloop’s Chrome extension. This makes building your lead list much more straightforward.
- Email Automation — Set up personalized email sequences that automatically send follow-ups based on prospect behavior. This means if someone doesn’t open your email, Overloop can send them a nudge without you lifting a finger.
- CRM Integration — You’ll appreciate the ease of managing your contacts and deals without having to leave Overloop, thanks to its integration with popular CRMs. Your sales data are all in one place, making it easier to keep track of interactions and deals.
- Workflow Creation — You can create multi-step workflows that go beyond just emails. Incorporate tasks, calls, and LinkedIn messages into your sales sequences to engage with your prospects across multiple channels.
- Email Tracking — Get real-time notifications when a prospect opens your email or clicks a link. This allows you to time your follow-ups perfectly.
- Team Collaboration — If you’re working as a team, you can share campaigns, templates, and results, fostering collaboration and ensuring consistency in communication.
Pros and Cons of Overloop:
Pros:
- Overloop provides powerful sales automation features that can streamline your cold email process.
- Offers a range of personalization options to make each email feel more tailored and engaging.
- Overloop offers a Chrome extension that helps in finding prospect emails directly from websites.
- The platform includes an email verification feature to minimize bounce rates.
- Besides email, Overloop supports other channels like calling and LinkedIn messaging.
Cons:
- It is more expensive than some cold email outreach platforms.
- Overloop might have limited options for split-testing campaigns.
Overloop Pricing:
- Startup — $40/user per month (when billed annually)
- Growth — $82/user per month (when billed annually)
- Enterprise — $124/user per month (when billed annually)
17. Lemlist
- G2 — 4.1 /5 based on 133 reviews
- Capterra — 4.6 /5 based on 369 reviews
If you want cold email automation powered by segmentation, you can also consider Lemlist.
Its visual workflow builder makes it simple for you to set up targeted sequences based on user engagement and preferences.
Lemlist also enables you to enrich contact data from linked tools you already use to improve personalization.
Additionally, automation features like scheduling and follow-ups help save a lot of time when coordinating personalized outreach at scale.
Key Features of Lemlist:
- Email Personalization — With Lemlist, you can go beyond just using the prospect’s name. You can personalize images and videos within your emails, creating a unique and engaging experience for each prospect.
- Automated Campaigns — You can set up sequences of emails that get sent automatically based on prospect actions like opens, clicks, or replies. Your follow-ups can be precisely timed to increase engagement.
- Deliverability Optimization — Lemlist provides tools and best practices to help you warm up your email account, improving your sender reputation and ensuring your emails land in the inbox, not the spam folder.
- A/B Testing — You’re able to test different subject lines and email content to see which versions perform the best. This helps you refine your approach and improve your campaign results.
- Team Collaboration — If you work with a team, you can collaborate within Lemlist, and share campaigns, templates, and results, making it easier to coordinate your outreach efforts.
Pros and Cons of Lemlist:
Pros:
- Lemlist allows high levels of email personalization which can increase engagement and response rates.
- It provides tools for warming up email accounts to enhance deliverability.
- Lemlist offers a clean and intuitive user interface that makes setting up campaigns easy.
- Integrates with various CRMs and tools to streamline workflows.
- Access to a library of customizable templates.
Cons:
- For smaller businesses or individuals, Lemlist can be on the pricier side compared to other cold email software.
- There can be a bit of a learning curve for beginners to get used to the platform.
Lemlist Pricing:
- Standard — $50/seat per month (when billed annually)
- Pro — $83/seat per month (when billed annually)
- Enterprise — Request for a custom quote
18. Outplay
- G2 — 4.5/5 based on 247 reviews
- Capterra — 4.7/5 based on 70 reviews
Outplay is a premier enterprise-level cold email platform optimized for sales teams. It focuses on empowering sales reps through excellent automation, sequencing, and AI capabilities.
Outplay makes it easy to score leads, trigger personalized follow-up workflows, integrate with Gmail, and more.
While Outplay is very expensive, it’s a premier enterprise-level solution for sales organizations who want to elevate rep success.
Key Features of Outplay:
- Multichannel Outreach — Outplay lets you reach prospects where they are most responsive, whether that’s through email, phone, SMS, LinkedIn, or Twitter. You get to orchestrate your outreach across different platforms, all from one place.
- Email Sequences — Set up a sequence of emails that automatically go out based on the schedule you decide. If someone doesn’t respond, Outplay will send them a follow-up, ensuring that no prospect slips through the cracks.
- Personalization at Scale — Craft emails that speak directly to each prospect by utilizing Outplay’s personalization features. Merge tags pull in data like the prospect’s name, company, or job title, making each email feel one-to-one.
- A/B Testing — Test different subject lines, email bodies, and calls to action to see what resonates best with your audience. Outplay’s A/B testing helps you refine your approach based on actual data.
Pros and Cons of Outplay:
Pros:
- Intuitive and clean user interface.
- Streamlines follow-ups with automated email sequences.
- Personalization tools improve engagement rates.
- Tracks email opens and clicks in real-time.
Cons:
- Expensive for small businesses or individual users.
- Overwhelming for people new to sales automation.
Outplay Pricing:
- Free — $0 per month
- Growth — $79/user per month (when billed annually)
- Enterprise — Request for a custom quote
19. Uptics.io
- G2 — 4.5/5 based on 57 reviews
- Capterra — 4.6/5 based on 6 reviews
Uptics.io is a cold email software that comes packed with AI-powered features.
Using the Cold to Gold AI Assistant, you can create campaigns that drive higher response rates. Plus, you can create AI-powered sequences to follow up with your prospects effectively.
Additionally, Uptics.io also has multi-channel and sales CRM features to help you nurture your prospect relationships in a better way.
Key Features of Outplay:
- Multichannel Outreach — You can reach your prospects via email, phone, or SMS through Uptics. You can also set up multi-channel sequences for better engagement.
- AI-Powered Cold Emails — You can easily create cold emails with their AI assistant and then even set up effective AI-powered sequences. This AI assistance can take the load off your team and make your campaigns more efficient.
- Unified Inbox — If you have linked multiple email accounts for your campaigns, you can check all the responses in a unified inbox. This makes it easy to manage responses.
- Sales Hub — Uptics comes with a Sales CRM that enables you to store contact properties, score leads, track deal history, and forecast sales. You can even automate sales workflows and get a complete overview of your pipeline with key metrics within the platform.
Pros and Cons of Uptics:
Pros:
- Easy to use interface.
- Rich functionality for sales tracking and automation
- Great customer support
Cons:
- Comes with a bit of a learning curve.
- Limited features for LinkedIn outreach.
Uptics Pricing:
- Prospect — $0 per year
- Engage — $390/user per year
- Convert — $590/user per year
20. Gmelius
- G2 — 4.4/5 based on 767 reviews
- Capterra — 4.6/5 based on 43 reviews
Gmelius is a cold email outreach and automation tool that you can use for inbound and outbound automation.
What makes it stand out from other similar tools is the focus on robust collaboration and email management features.
You can easily track your campaigns and distribute workload among team members with Kanban-like boards. You can even create unique filters based on certain assignees or tags.
Overall, it is a great software for anyone who wants good team management features in their cold email software.
Key Features of Gmelius:
- Email Sequences — Gmelius enables you to set up drip campaigns and send them to your prospects from within Gmail. You can send tailored emails and set up automation based on conditional filters.
- Meeting Scheduler — You can add meeting invites within your cold emails by integrating with video conferencing apps like Zoom or Google Meet.
- Email Templates — You can use Gmelius’ professionally crafted email templates to quickly set up your cold email campaigns along with custom tags. Alternatively, you can also create HTML templates with their source code editor.
- Kanban Boards — Gmelius enables you to turn your Gmail inbox into a Kanban board for better email management.
You can opt for the standard GTD view or a CRM pipeline view to monitor your overall progress. You can even assign tasks, sub-tasks and add priority levels and tags for clarity.
- Reporting — You can track the KPIs of your campaigns to understand email traffic and distribution. You can even measure team achievements and get reports on the overall productivity of your team.
Pros and Cons of Gmelius:
Pros:
- Allows you to do outreach via Gmail
- Rich functionality for team management
Cons:
- Some users say it is difficult to navigate their dashboard.
Gmelius Pricing:
- Growth — $24 per seat per month (billed annually)
- Pro — $36 per seat per month (billed annually)
21. Super Send
- G2 — 4.8/5 based on 9 reviews
- Capterra — 4.9/5 based on 18 reviews
Super Send is an affordable, user-friendly cold email tool that is great for beginners.
You can simply use or customize their pre-written email templates to craft your cold emails. Their software tracks open and click rates too, so you can see which emails perform best.
It offers a handy Chrome extension that lets you quickly capture lead contact info while browsing online. No more switching between tabs and apps!
Key Features of Super Send:
- Email Automation: Super Send enables you to send cold emails directly via your Gmail address. After your initial emails, you can also schedule automated follow-ups based on recipients’ activity.
- Multi-Channel Outreach: Along with email, Super Send allows you to reach your prospects via Twitter and LinkedIn. You can automate profile visits, connection messages, and connection requests for better visibility and engagement.
- Inbox Rotation: You can increase your sending volume without shooting ESP sending limits with the Inbox Rotation feature in Saleshandy. It allows you to send emails for one campaign from different email addresses.
- A/B Testing: You can A/B test your cold email subject lines to find the ones that resonate the most with your recipients.
Pros and Cons of Super Send:
Pros:
- It has an intuitive and logical interface.
- Their customer support team is very responsive.
Cons:
- Some users say it would be helpful to have a product walkthrough in the system.
Super Send Pricing:
- Bootstrapper — $30 per month
- Startup — $50 per month
- Scale — $75 per month
22. Apollo.io
- G2 — 4.8/5 based on 6,429 reviews
- Capterra — 4.6/5 based on 335 reviews
With Apollo.io, you get an all-in-one cold email solution with built-in features to streamline your campaigns. The platform offers email verification to confirm the validity of collected addresses.
A key benefit is that you get access to Apollo’s extensive database of contact information. Plus, you have features for lead scoring, sales engagement, analytics, and deal intelligence.
Key Features of Apollo.io:
- CRM Enrichment: You can enrich over 38 company and contact data attributes via Apollo.io’s large database. You can even schedule an automatic enrichment to auto-fill new data or add missing fields.
- Lead Scoring: They have AI-generated auto-score models that take in success data from your account history to highlight high-converting prospects precisely. You can also create your scoring models by defining variables, criteria, and weightings.
- Multi-Channel Sequences: You can create automated multi-step sequences to reach your prospects via LinkedIn, emails, and calls.
- Deal Management: Apollo Deals can help you view all your sales activities across different stages in one platform. It acts as a simple CRM to context for all deals within a platform.
- Chrome Extension: When you use their Chrome Extension, you can get mobile numbers and email addresses for contacts directly. You can also use it with Gmail, Salesforce, HubSpot, and Google Calendar to seamlessly access contact data.
Pros and Cons of Apollo.io:
Pros:
- You get access to a large database.
- You can use it to identify new leads.
Cons:
- Some users complain of delays while exporting data from their software.
Apollo.io Pricing:
- Free — $0 per month
- Basic — $49 per user per month
- Professional — $79 per user per month
- Organization — $119 per user per month
Must-Have Features in Cold Email Software for Successful Outreach
Using the right software can make a big difference in getting more responses and landing meetings. However, it’s important to have a clear idea of exactly what to look for in cold email software.
Given the nature of the cold email outreach approach, some features are a must-have to launch successful outreach campaigns.
Let’s take a look at them:
1 — Email Personalization
When sending cold emails, you need to personalize each one with merge tags. It only takes seconds, but personalization makes your outreach seem tailored and human.
Using custom fields like “[First Name]” or “[Company Name]” makes prospects feel you’re speaking to them directly, not blasting out spam.
This personalized approach can drive higher open and response rates.
2 — Email Scheduling
You want recipients reading your email during peak engagement hours. That way, you increase the chances of increasing your open rate.
A recent study shows that Tuesday is the best day to send cold emails.
The best time to send cold emails is between 10 AM and 11 AM or after 5 PM.
So, it’s a good idea to look for cold email software with scheduling features so you can deliver your cold emails when your recipients are most likely to read them.
3 — Automatic Follow-Up Emails
Don’t give up if you don’t hear back after you send your first cold email. You can set up automatic reminders over time to keep your message top of mind.
This gentle persistence nurtures leads while you scale outreach.
That’s why it is a good idea to look for a cold email outreach tool that allows you to send timely follow-up emails.
Typically, you can set rules for sending reminders if you don’t receive a response for a pre-defined time.
This is an essential feature because it lets you nurture leads automatically and increase your chances of getting responses.
4 — Centralized Inbox
If you’re using multiple email accounts for your cold email campaigns, managing all your emails can be a headache.
That’s why it’s critical to use cold emailing software that lets you connect multiple email accounts and brings all your emails into a unified inbox.
5 — Email Deliverability
If you want your cold email campaigns to be effective, you want to avoid the spam folder.
Personalization, contact verification, and adding content variations are some of the things that can help you improve your email deliverability.
So, make sure you look for tools with deliverability features to pave the smooth road to inboxes.
6 — Team Collaboration
A shared workspace lets your team access templates, schedule emails, and view metrics together.
Ideally, you should choose a platform that supports multiple users and enables you to assign hierarchy based on individual roles.
These team management features ensure everyone has access to the tools they need while also maintaining privacy.
7 — CRM Integrations
For best results from your cold email efforts, you need to sync your outreach with your CRM containing prospect and customer data.
This is why it’s critical to go with a tool that offers integrations with leading CRMs like Pipedrive, Zoho, Hubspot, and others.
With such integrations, you can seamlessly pull contact details from your CRM into your cold email templates and workflows.
Bonus — Cold Emailing Best Practices
When reaching out to your prospects via cold email, it’s crucial to make a first good impression.
Here are the best practices you can implement to take your cold email outreach campaigns to the next level.
1 – Use Multiple Email Accounts
When doing cold outreach, use multiple email addresses instead of just your main one. This allows you to segment your list and test different approaches.
If one account gets marked as spam, you still have others to use. You can rotate your email addresses when sending cold emails to aid deliverability.
2 – Verify Your Email List
Before you hit send on any outreach emails, take the time to double-check that all the email addresses on your list are valid and active.
Sending emails to inactive or fake email addresses can hurt your email deliverability and reduce your sender reputation score.
ESPs may block you if too many of your emails bounce.
So, do your research ahead of time and verify each email address. It’s also a good idea to check LinkedIn or the company website to find updated email addresses.
3 – Send Follow-Up Emails
When you send an email to someone you don’t know well, don’t assume they will respond after just one attempt.
People get a ton of emails every day, so yours can easily get buried or overlooked.
The best practice is to follow up your initial outreach email with multiple follow-up emails spaced a few days apart if you don’t hear back.
Sending follow-up emails shows that you are truly interested in connecting with that person and that you are persistent.
Research also shows that sending at least three follow-up emails can increase your response rate by 28% compared to initial outreach emails.
So, don’t give up after one try!
The extra effort can really pay off by turning a non-response into a new connection or opportunity!
4 – Try A/Z Testing
For the best results from your cold email campaigns, test email elements like subject lines and calls-to-action with A/Z testing.
When you track open and response rates for different versions, you can figure out what engages your prospects best for higher performance over time.
5 – Provide Unsubscribe Links
In all your cold emails, make it a point to include a clear unsubscribe link. Letting people instantly opt out shows you respect their preferences.
This way, you can avoid spam complaints from those who are not interested.
Of course, some subscribers may unsubscribe.
However, giving them control over whether they get emails from you or not builds trust and keeps your engagement rate high.
Ready to Launch Cold Email Campaigns?
Finding the right cold email software can enhance your outreach. The top cold emailing tools can make managing contacts, automating workflows, and tracking results much easier.
Just make sure to provide value and relevance to your prospects, personalize your messages, and focus on how you can help.
Most importantly, follow cold email best practices like using multiple email accounts, sending multiple follow-up emails, and testing different variants of your email content to optimize your campaign results.
With the right cold email software and your personalized touch, you can achieve great open and response rates.
Frequently Asked Questions (FAQs)
- What is cold emailing?
Cold emailing is a technique used for reaching out to potential clients or customers via email who haven’t had prior contact with you or your company.
- Is it legal to send cold emails?
It is entirely legal to send cold emails. They are not spam emails. The spam emails are blasted in bulk without checking whether the email addresses are valid.
- Can I use free email accounts/addresses to send cold emails?
Yes, you can send emails from free email accounts but ESPs do not trust them. To avoid deliverability issues, you should use professional email accounts.
- Is Gmail or Outlook better for cold email campaigns?
Both ESPs are great for cold email campaigns. You should opt for Gmail if you want an easy to use solution that also is a part of the Google ecosystem and has third-party integrations.
On the other hand, Outlook comes with more customization and scheduling features that are built for professionals.
- Is email warm-up necessary for cold email software?
Email warm-up tools help you automate your warm-up process and build your email reputation with time.
Although you can manually do a warm-up before sending your outreach weeks, using a warm-up tool saves you time and stays productive with many customization options.
Source : https://www.saleshandy.com/blog/cold-email-software/