Top 10 Mail Merge Software to Boost your Business in 2023

Are you aware of the astounding number of emails sent and received every day? In 2022 alone, over 333.2 billion emails flooded inboxes worldwide! And the numbers are only going to keep climbing. By 2025, experts predict that this figure will surge to more than 375 billion emails per day.

That’s a staggering amount of communication! But despite this influx, do you know what the average open and click-through rates are? According to Epsilon, the OR stands at 30.7%, and the CTR at 2.9%.

You cannot overestimate the value of mail merge for your company. One benefit is that it enables you to send tailored messages that are more likely to connect with your audience. You may personalize your message to each recipient via mail merge, making it more pertinent and interesting.

The best thing, though? It also saves time! This can allow you to focus on other important activities because it can save you hours, if not days, of effort.

Mail merge allows you to create multiple emails at once, eliminating the need to spend hours on each one. But not every piece of mail merge software is made equal. Your mail merging campaign’s performance may greatly depend on the choice of software you choose.

For instance, some software might place restrictions on how many recipients you can add, while others might not provide powerful tracking and reporting options. This emphasizes how crucial it is to pick the appropriate software for your company’s requirements.

But how can you track down the best one for your company? To further comprehend, let’s delve in.

What are the Criteria for Choosing the Best Mail Merge Software?

There are a number of things to take into account when choosing a mail merge software that can assist you in selecting the ideal option for your requirements.

Features:

• When picking mail merge software, features are the first and most crucial thing to take into account.
• To ensure that the software you select has all the functionality required to fulfill your goals, you must first decide what you hope to accomplish with your mail merge.
• Think of features like the ability to send customized attachments, personalize messages for each recipient, and input data from other sources.
• List the features you require, then compare them with what the software provides.

Ease of Use:

• Another important factor to consider is how easy the software is to use.
• You don’t want to spend hours trying to figure out how to use the software or waste time on complicated setups.
• Look for software that has an intuitive interface and a straightforward setup process.
• Also, consider whether the software has helpful tutorials or customer support to assist you with any questions or issues you may have.

Personalization:

• Customization is essential when it comes to email marketing.
• The ideal mail merge software should let you personalize each email with the recipient’s name, organization, and other pertinent information.
• Personalization is the best approach to make your audience feel appreciated and connected to your business because nobody wants to feel like simply another name on your list.
• Choose a mail merge software that enables you to write emails that are uniquely personalized to each recipient, and then watch your open rates rise!

Pricing:

• Price is usually an important consideration when selecting any software.
• Choose software with flexible pricing so you can only pay for the functionality you require.
• In order to test out the software before committing to a premium plan, think about whether it offers a free trial or a money-back guarantee.
• To choose the ideal alternative for your needs, weigh the price with the features and convenience of use while keeping in mind that the cheapest option isn’t necessarily the best.

Support:

• Think about the degree of assistance the software offers. Software that offers top-notch customer service via email, phone, or chat is what you should pick.
• A thorough knowledge base or a community forum where you can find solutions to frequently asked issues should be taken into consideration if the software includes either of these features.
• In order to ensure you have access to the most recent technology and the best user experience, look for software that offers frequent updates to repair issues and improve functionality.

Top 10 Mail Merge Software List

Here is the latest list of the top 10 mail merge software that is ruling the business world.:

1) Saleshandy’s Mail Merge Software

Saleshandy’s Mail Merge is a powerful tool with which users can quickly send customized, trackable emails to their prospects and customers with this application. Additionally, it easily streamlines your email campaigns thanks to its seamless integration with well-known email platforms like Outlook and Google.

The capacity of Saleshandy’s Mail Merge to design and send email campaigns at scale is one of its most outstanding capabilities. Using merge tags, you can easily add personalized information to each email, such as the recipient’s name, organization, or any other unique data. This entails that you may quickly send out hundreds or even thousands of emails, each one customized for the recipient.

Pricing detail

The company offers three different pricing plans for their cold email outreach service, each catering to different requirements of the customers.

• The Outreach Basic plan costs $27 per month and is designed for beginners who want to start their cold email outreach, offering unlimited email accounts and unlimited email warm-up.

• The Outreach Pro plan costs $79 per month and is ideal for businesses looking to scale their outreach efforts, providing unlimited email accounts, team members, and email warm-up.

• The Outreach Scale plan costs $150 per month and is tailored for businesses seeking to boost their outreach through high-volume and effective cold emails, offering unlimited email accounts, team members, and email warm-up.

• For entities requiring a custom prospect limit, the company offers a Custom plan which includes unlimited email accounts, team members, and email warm-up.

Also, Saleshandy provides a free 14-day Mail Merge trial so that you can try out the software before committing to a subscription plan. Also, you can save up to 20% if you choose an annual membership rather than a monthly one.

Pros

• User-Friendly Interface: Saleshandy’s Mail Merge software has a simple and easy-to-use interface that makes it accessible even to those who have limited technical knowledge.

• Advanced Tracking and Analytics: With Saleshandy’s Mail Merge, you can easily track and analyze your email campaigns to optimize your outreach. You can track email opens, clicks, and replies, set reminders, and get real-time notifications, making it easier to stay on top of your sales game.

• Personalization Features: Saleshandy’s Mail Merge software enables you to personalize your emails with merge tags, templates, and custom data, making your email campaigns more engaging and effective. You can also send follow-up emails to increase your chances of converting prospects into customers.

Cons

• Saleshandy’s mail merge software allows users to track the performance of their email campaigns, which can be useful for identifying areas for improvement. However, some users may find the level of detail provided by the tracking feature overwhelming.

• Though Saleshandy’s mail merge software offers a range of templates and customization options, some users may find that the templates limit their ability to create their own version of email for audiences.

2) HubSpot

HubSpot is a complete piece of email merge software for marketing, sales, and customer service. Among its functions are customer relationship management (CRM), marketing automation, sales automation, and customer service.

Customers may keep track of all client contacts, including phone calls, emails, and website visits, in a single database by using its CRM function. Furthermore, by providing organizations with comprehensive data and analytics on consumer behavior, this function enables them to tailor their approach to each individual customer.

Pricing details

HubSpot’s price model is created to give organizations multiple options to meet their unique needs and financial constraints.

Basic Subscription: Businesses can get basic marketing, sales, and service services with the Basic subscription, which costs $50 per month and includes features like email marketing, ad management, live chat, and more. For startups or small businesses, this plan is perfect.

Professional Package: More sophisticated capabilities, such as marketing automation, sales automation, and more in-depth reporting and analytics, are included in the Professional package. With a monthly starting price of $1,000, this package is appropriate for mid-sized organizations or those with more complex marketing and sales requirements.

Enterprise Package: The Enterprise package, which also includes extensive marketing and sales automation tools and bespoke reporting, offers even more sophisticated capabilities and customization choices. The Enterprise package is designed for large businesses or enterprises with complex needs and starts at $4,000 per month.

Pros:

• User-friendly Interface
• Robust Analytics
• Personalization Options

Cons:

• Pricing
• Limited email templates

3) QuickMail

QuickMail makes it simple to build and distribute custom automated email campaigns to your subscribers. Businesses who wish to give interesting material to their clients while saving time would love this option.

You may also monitor your emails in real-time with QuickMail’s sophisticated email tracking tool. You can receive updates on openings, clicks, and replies, which can give you useful information about how well your email campaigns are doing.

QuickMail offers editable email templates that can be tailored to match any situation, saving you time from having to start from scratch. For companies who wish to keep their brand image consistent throughout all of their communications, this option is ideal.

Pricing details

Starter plan: At only $59 per month, the Starter Plan provides a practical solution to handle your email correspondence while still providing your clients with interesting content. Each mailbox may hold up to 500 emails per day. At just $35 per month per inbox, you can manage more inboxes if you need to.

Pro Plan: You have plenty of capacity to contact your clients and prospects with the Pro Plan, which costs $79 a month and allows you to send up to 1,500 emails per inbox per day. Also, you can manage extra inboxes for just $45 per month per inbox if you need to.

To handle your emails, this plan includes a variety of tools like Auto-Zapier Integration, Spreadsheet Import, Conditional Actions, and Weekly Deliverability Report that will help you manage your email communications effectively.

Pros

• User-friendly interface for easy navigation
• Advanced email tracking and automation features
• Cost-effective pricing plans
• Efficient team collaboration tools

Cons:

• Limited customization options for email templates
• No integration with social media platforms

4) Yet Another Mail Merge (YAMM)

YAMM is the ultimate solution for businesses of all sizes to effortlessly reach out to their audience with personalized email campaigns. With features like easy integration with Google Sheets and Gmail and detailed analytics to track performance, YAMM takes the stress out of email marketing.

The ability to automate follow-up emails is one of the main advantages of using this personalized email software. Follow-up emails are a fantastic method to boost audience engagement and move people through the sales funnel. You can save time and effort by automating the sending of a series of follow-up emails at certain intervals.

Pricing details

YAMM offers flexible pricing plans to suit every budget. Choose from the following options:

• Free plan- up to 50 emails per day
• Premium plan- $25 per year, up to 400 emails per day
• Enterprise plan- $50 per year, unlimited emails per day

Pros

• Easy to use and integrate with Google Sheets and Gmail
• Automated follow-up emails save time and increase response rates
• Detailed analytics provide valuable insights to improve email campaigns
• Schedule emails to be sent at a later time, making it easier to manage your workload
• Option to add attachments to your emails for added convenience

Cons

• The free plan only allows up to 50 emails per day, which may not be sufficient for some users
• Some users may prefer a more comprehensive email marketing solution with more advanced features

​5) Gmelius

With Gmelius, you can automate repetitive chores to save time, make your inbox a productivity powerhouse, collaborate easily with your team, track your progress and stay organized, and much more. Gmelius’ capability to transform your inbox into a productivity powerhouse is one of its primary characteristics.

Using Gmelius also allows you and your team to collaborate without any issues. Also, you can make shared labels, shared templates, and shared inboxes, which makes it simpler than ever to collaborate and stay on the same page. Also, users have the option to create task lists, Kanban boards, and shared calendars, which makes it simpler to manage projects and stay on schedule.

Pricing details

Gmelius offers flexible pricing plans to suit every business need. Here are the pricing details:

• Starter Plan: Suited for teams starting with email collaboration and workflow automation; $12 per user per month
• Growth Plan: Suited for unlimited workspaces, more powerful automations and advanced analytics; $24 per user per month
• Growth Plan: Suited for advanced sharing settings, custom roles, round robin; $36 per user per month

Paid plans include all the features of the Free Plan, plus additional features like:

• Advanced automation rules
• Advanced email analytics
• Advanced task management
• Shared boards and calendars
• Priority customer support

Pros:

• All-in-one platform with powerful features
• Integrates seamlessly with your existing tools and workflow
• Easy to use and intuitive interface
• Transparent and affordable pricing
• Excellent customer support

Cons:

• Some features may take time to set up and learn
• Limited customization options in some areas

6) MailMeteor

For companies seeking an economical and user-friendly email automation service, MailMeteor is a fantastic choice. Companies can develop automatic email campaigns that can be started in response to certain customer behaviors, such as website visits, signups, or purchases. By automating the process of sending customized messages to your audience, this tool saves time and effort.

Business users of MailMeteor may monitor email openings, clicks, and replies using the email tracking tool. Businesses can use this to gain important insights about how their audience is interacting with their material, which can then be used to improve their marketing.

Pricing details

• Premium at $9.99/month: Send email campaigns with Gmail

What’s included:

• 2000 emails per day
• Information mark
• All premium features

• Pro at $24.99 /month: Complete email automation suite

What’s included:

Everything in Premium, plus:

• Email sequences
• Auto follow-up emails
• Bounces & replies detection
• Unlimited email validation

• Business Plan at $49.99 /month: Highly personalized outreach at scale

What’s included:

Everything in Pro, plus:

• Follow-ups after minutes
• Custom tracking domain
• Unlimited aliases
• Access to monthly webinars
• Priority email support

Pros:

• Easy to use
• Affordable pricing plans
• Intuitive Google Sheets integration
• Automated email campaigns save time
• Personalization features can increase engagement

Cons:

• Limited email sending volume on the Free Plan
• Lack of advanced features compared to other email automation tools
• Limited customization options for email templates

7) Streak

Streak is a powerful customer relationship management (CRM) platform that is designed to help businesses streamline their sales processes and improve customer engagement.

Streak’s reporting and analytics features provide businesses with valuable insights into their sales performance and customer engagement. This feature allows businesses to track metrics like lead conversion rates, deal sizes, and customer response times, which can help them optimize their sales processes and improve their bottom line.

Pricing Details: 

FREE- For individuals trying out Streak for an unlimited period of time

• Basic CRM 500
• Mail merge 50
• Email tracking

SOLO at $15/month- For single users looking for an all purpose CRM

• ‍Basic CRM 5000
• Mail merge 800*
• Link tracking

PRO at $49/month-  For any sized business looking to collaborate with a complete CRM‍

• Advanced CRM ∞
• Mail merge 1500
• Shared pipelines

PRO+ at $69/month- For any sized business looking to collaborate with a complete CRM

• Advanced reports
• Automations
• Archived users

ENTERPRISE at $129/month- For businesses who need customization and data validation

• Custom roles
• Data validation
• Priority support

Pros

• Ease of use,
• Powerful pipeline management tools
• Seamless Gmail integration.

Cons

• Reporting and analytics features could be more robust
• Pricing can be a bit steep for larger teams.

8) Mailchimp

Mailchimp is a popular email marketing platform that offers a range of features to help businesses of all sizes connect with their audience. It offers the users the tools to create engaging campaigns that get results.

With its drag-and-drop editor, you can create beautiful and customized emails that resonate with your subscribers. Mailchimp also offers a range of automation features, allowing you to set up triggered emails, welcome sequences, and abandoned cart emails to streamline your communication with your subscribers. Besides, it also offers a landing page builder that allows you to create beautiful and effective landing pages for your website or social media ads.

Pricing details

Mailchimp offers a range of pricing plans to suit different needs and budgets.

• The Free plan includes basic email marketing features and up to 1,000 contacts,
• Essentials at $9.36/month- Send the right content at the right time with testing and scheduling features.
• Standard at $13.98/month- Sell even more with personalization, optimization tools, and enhanced automations
• Premium at $279.66/month- Most advanced tools, unlimited contacts, and priority support; built for teams.

Pros:

• Easy-to-use interface with drag-and-drop design tools
• Wide range of integrations with other apps and services
• Affordable pricing plans for businesses of all sizes
• Powerful automation features to save time and increase engagement

Cons:

• Limited customer support options for Free and Essentials plans
• Some features, like A/B testing, are only available on higher-priced plans
• Limited options for advanced customization or coding skills.

9) GMass

For companies, marketers, and other professionals wishing to streamline and simplify their email marketing, GMass is the perfect option. Open and click monitoring, which enables you to monitor the effectiveness of your email campaigns, is one of its significant features.

You may get useful information about the actions of your audience by seeing how many recipients read your emails and clicked on your links. In order to plan your campaigns ahead of time and never miss a deadline, GMass also lets you schedule your emails to be sent at a later time. Particularly for time-sensitive campaigns or events, this feature may be helpful..

Pricing details:

GMass offers a range of pricing plans to suit different needs and budgets. Pricing for the Basic plan, which includes up to 10,000 emails every day, starts at 19.95 / month per month. A few further plans are the Premium plans starting at 29.95 / month, and the Enterprise plan at 49.95 / month.

Pros:

• Easy to use and seamlessly integrates with Gmail and Google Sheets.
• Allows users to personalize their emails and increase engagement.
• Automated follow-ups help users save time and increase conversions.
• Scheduling allows users to plan their campaigns and never miss a deadline.
• Open and click tracking gives users valuable insights into how their campaigns are performing.

Cons:

• Provides fewer features than some of its rivals.
• The pricing plans may be a little more expensive for some customers than other available choices.
• GMass may not be as dependable as independent email marketing solutions because it is a Gmail add-on.

10) Woodpecker

Woodpecker is an email automation software that helps businesses to streamline their outreach efforts and improve their email campaigns. It comes with email automation features that allow users to create and schedule personalized email campaigns, including follow-ups and reminders.

Woodpecker integrates with a range of popular software applications, including Zapier, Hubspot, and Salesforce, making it easy to manage your outreach efforts from a central location.

Pricing details

The Basic plan starts at $49 per month and includes up to 1500 email addresses and Condition-based campaigns & manual tasks. The next plan is priced at $54 that includes premium features like Deliverability Monitor & Bounce Shield. One can send up to 6000 new prospects monthly. The unlimited plan priced at $59 has no monthly limit for contacting new prospects.

Pros:

• Advanced personalization features
• Powerful email automation tools
• Comprehensive email tracking and analytics
• Integration with popular software applications

Cons:

• Higher pricing compared to some other email automation platforms
• Limited design customization options
• Limited customer support options for lower-tier plans

There you have it – a complete list of the top 10 best mail merge software. Mail merge software can be a valuable tool for businesses looking to streamline their cold email campaigns. Following are some of the FAQs you might have.

Frequently Asked Questions

1. Can I use mail merge to send attachments?

Yes, most mail merge programs will allow you to include attachments in your emails or letters. You can specify the file name and location in your document template, and the program will automatically include the attachment for each recipient.

2. How many recipients can I include in a mail merge?

The number of recipients you can include in a mail merge will depend on the program you are using and the capabilities of your computer. In general, most programs can handle hundreds or even thousands of recipients at once.

3. What programs can I use for mail merge?

Mail merge is a feature that is available in many programs, including Microsoft Word, Excel, and Google Docs.

4. What types of information can I include in a mail merge?

You can include a wide variety of information in a mail merge, such as names, addresses, phone numbers, email addresses, and more. The information you include will depend on the type of document you are creating and the data source you are using.

5. Can I use mail merge for email campaigns?

Yes, mail merge can be a great way to send customized email campaigns to multiple recipients at once. Most email programs, such as Microsoft Outlook and Gmail, have mail merge features built-in.

Choose the Right Mail Merge!

If you want to unlock the potential of your email campaigns, you need the right mail merge software. Choose a user-friendly, customizable, and personalized solution with advanced tracking and reporting capabilities. With every email, you can boost productivity and achieve better results for your business. Don’t settle for less – opt for the best and watch your open and click-through rates soar.

Speaking of powerful mail merge software, you can always try Saleshandy’s mail merge software. It is an ideal option for businesses of all sizes and ticks all the right boxes. Discover how it can help you enhance your email campaigns and drive better results by signing up for a free trial or demo today.