Sampling: Seedlip Shares Five Insights on the Booming Non-alcoholic Spirits Movement “I think for our category more than any other category, that real-life experience is... Read More
Events
Trends
Industry Perspectives: Exhibit Pros Weigh in on CES 2024 From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing... Read More
Reddit’s CES 2024 Experience Gives Brands a Key to Context “We wanted [attendees] to be very hands-on here because people are really vulnerable and authentic... Read More
Hard Seltzer Brand Lone River on the Ranch ‘Spirit’ and Strategic Partnerships “Because we launched during the peak of the pandemic, and [experiential] wasn’t really... Read More
InteleTravel Acquires Global Events Agency MGME Skift Take: Through its acquisition of MGME, InteleTravel is looking to leverage its leisure travel experience to grow in... Read More
Humans Triumph Over AI in Head-to-Head Competition Skift Take: Using AI to help with event marketing is becoming standard practice. However, the results are surprising... Read More
CEMA Strategy Head to Leave After Only Nine Months on the Job Skift Take: Sandra Marcus, VP of Strategy and Operations at CEMA, is leaving... Read More
ECA Promotes Bills to Help the Next Generation of Event Professionals Skift Take: The events industry workforce suffered a serious blow during the pandemic, and... Read More
Skift Meetings Megatrends 2024
1 min read
Skift Meetings Megatrends 2024 Skift Take: The “Skift Meetings Megatrends 2024” report serves as an indispensable roadmap for meeting professionals seeking to craft strategic, impactful... Read More
Demand Up for Sustainable Destinations in 2024 Skift Take: As climate change continues to worsen around the globe, the popularity of sustainable destinations surges, despite... Read More