What do Taylor Swift and Event Planning Have in Common? Skift Take: Taylor Swift and her blockbuster Eras Tour offer event professionals valuable insights into community,... Read More
Events
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Demos, Partners, Content: Inside Mobileye’s Exhibit Strategy at CES and Beyond Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the... Read More
Las Vegas Abuzz With Super Bowl Excitement
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Las Vegas Abuzz With Super Bowl Excitement Skift Take: The first Super Bowl in the history of Las Vegas kicks off at Allegiant Stadium this... Read More
Exhibition Industry Expects Further Growth in 2024 Skift Take: The latest UFI report clearly shows that the exhibition industry has not just survived; it’s thriving.... Read More
Formula 1 Paddock Is Now a Unique Vegas Event Space Skift Take: The Formula 1 Paddock offers unique space to host events 48 weeks out... Read More
Trade Show Booths: 100 Best Ideas
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Trade Show Booths: 100 Best Ideas Skift Take: Boring trade show booths don’t attract visitors and they certainly don’t help sales. But coming up with... Read More
First Tracks: Subaru, POWDR Kick Off Their National WinterFest Ski Mountain Tour With the carmaker back as headliner, the cross-country tour heads to six POWDR... Read More
Professional Congress Organizer
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Professional Congress Organizer Skift Take: Sissi Lygnou reveals the unique intricacies and challenges of the PCO role, highlighting the need for innovation, recognition, and education.... Read More
Fans Huddle Around AT&T’s 5G Helmet at the CFP National Championship in Houston “We have a long history of developing innovative technology, and this was... Read More
The Brief: Breakup Cookies and Human Beer Ads FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover... Read More