Gen Z Doesn’t Care About Your Billboards — They Care About Authenticity. Here’s How Business Leaders Can Gain Gen Z’s Trust and Loyalty

Gen Z Doesn’t Care About Your Billboards — They Care About Authenticity. Here’s How Business Leaders Can Gain Gen Z’s Trust and Loyalty

Gen Z’s buying power has reached a staggering $360 billion, and they spend over seven hours a day looking at screens. With its influence on the consumer landscape only intensifying, Gen Z is a critical audience for any brand seeking long-term customer loyalty.