Eight Insights on Activating in Las Vegas from Brand Marketers and Agency Executives

“The benefit of activating in Las Vegas is that it puts on the largest events all the time, so everything is a very well-oiled machine in the sense that partners already know how to work together,” she says. “From a behind-the-scenes production perspective, I think it lent itself really well to seamless conversations because Vegas knows how to do this.”

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