Top 20 Email Sequence Software to Automate Sales Outreach (2024)

Sales outreach can feel like an uphill battle, especially when you’re tackling it manually.

Crafting personalized messages for each prospect takes a lot of time, and managing countless follow-ups on top of that can really cut into your productivity.

This often leads you to run into inconsistent follow-up with your prospects and lose potential customers.

Additionally, there’s a limit to how much you can manually scale as your business grows.

This is where a good email sequence software can be a game-changer.

In this blog, we’re diving into the top 20 email sequence tools that can save time, boost efficiency, and make sure that your outreach keeps pace with your business growth.

So without further delay! Let’s explore how these tools can streamline your sales process and help you connect with every prospect in a timely, personalized manner.

Best Email Sequence Software – Table of Contents

• Top 5 Email Sequence Software – At-A-Glance Comparison
• 20 Email Sequence Software You Should Checkout in 2024
• How to Choose the Right Email Sequence Software?
• Ready to Choose the Best Email Sequence Software?
• FAQs

Top 5 Email Sequence Software – At-a-Glance Comparison

Email Sequence Software	Key Features	Customer Ratings	Pricing (Starting at)
Saleshandy	• Email Automation • Sequence Score • Sender Rotation • Automated Follow-ups • Prospect Outcome • Email Verifier	• G2 – 4.6 / 5 • Capterra – 4.5 / 5	$25 per month
MixMax	• Customizable Templates • Email Scheduling • Email Tracking • Third-party Integrations	• G2 – 4.6 / 5 • Capterra – 4.5 / 5	$29 per month
Snov.io	• Email Finder • Email Verifier • Drip Campaigns • Email Personalization • A/B Testing	• G2 – 4.5 / 5 • Capterra – 4.6 / 5	$49 per month
Lemlist	• Automated Follow-ups • Detailed Analytics • CRM Integrations • Inbox Warm-up	• G2 – 4.3 / 5 • Capterra – 4.6 / 5	$50 per month
Overloop	• Email Personalization • real-time Tracking • Third-party Integrations	• G2 – 4.2 / 5 • Capterra – 4 / 5	$82 per month

20 Email Sequence Software You Should Checkout in 2024

In this section, we’ll look at the top 20 email sequence tools along with their key features and pricing.

You can click on any of the tools listed below to read more about them:

1. Saleshandy

2. Yesware

3. Gmelius

4. GMass

5. MixMax

6. Woodpecker

7. Lemlist

8. Overloop

9. Snov.io

10. SmartReach.io

11. Mailshake

12. Klenty

13. Rebump

14. Instantly.ai

15. Smartlead.ai

16. Outreach.io

17. HubSpot

18. QuickMail

19. Hunter.io

20.SalesBlink

1. Saleshandy

Saleshandy is an email sequence software that can help you automate and scale your sales email outreach.

It allows you to a series of personalized emails and follow-ups that resonate with your prospects.

You can also schedule your emails according to your prospects’ time zones to create a more positive impact.

What’s more, is that Saleshandy also helps you maintain high email deliverability with features like email warm-up and email ramp-up in Saleshandy.

These features make sure your automated emails are sent in a human-like manner to avoid spam filters.

With Saleshandy, you can be sure that you are not missing out on any opportunity to convert prospects into leads.

Key Email Sequence Features of Saleshandy

1. Personalization Features: Saleshandy has 2 features that can help you personalize your email sequence copies. They are Merge Tags and Spintax.

   Merge tags can help you insert information related to your prospects’ into your email copy. This can be information like first name, last name, company name, etc that you can use to personalize your email copy.

   The Spintax feature allows you to create text variations in your email copies. This feature can help you avoid spam filters as identical emails get flagged by Email Service Providers (ESPs).

2. A/Z Testing: The A/Z testing feature in Saleshandy lets you test up to 26 variations of your cold email sequence. You can text various subject lines, cold email copy, and even follow-ups to find which variation works best.

3. Sender Rotation: Saleshandy allows you to connect multiple email accounts to help you scale your sales outreach. The Sender Rotation feature will randomly alternate between the email accounts to reach out to your prospects.

   This helps protect your sender reputation and deliverability by splitting the volume of your outreach across multiple accounts.

4. Email Ramp-Up: Saleshandy’s Email Ramp-Up feature can help you build a positive sender reputation with ESPs by gradually increasing the volume of emails sent from an email account. This can be useful if you’re starting your sales outreach with new domains or email accounts.

5. Unified Inbox: The Unified Inbox feature brings all the responses from different email accounts that you used to reach out to prospects under a single inbox. This gives you a centralized view and makes it easy for you to track and access all replies in one place.

6. Reports: Saleshandy’s Reports feature gives you deep insights into your email sequences’ performance. It allows you to analyze data based on prospects or emails and understand how your sequences have performed.

   Based on these insights you can optimize your sales outreach approach to get better results.

Other Notable Features Of Saleshandy

1. In-Built Email Verification: Saleshandy’s Email Verification feature helps ensure the email addresses you’re sending to are valid, reducing the chance of emails bouncing back. This helps you make sure your emails reach real, active recipients.

2. Whitelabeled Agency Portal: Saleshandy’s Agency Portal is like a command center for managing your lead generation agency’s email outreach efforts. It allows you to handle multiple clients and their email sequence campaigns from one place, making your work more efficient and streamlined.

   The best part – you can add an unlimited number of clients and team members at no additional cost.

3. Lead Finder: Saleshandy’s Lead Finder gives you access to over 700 million business contacts from over 60 million companies. You can use advanced filters like company, job title, and revenue to precisely target relevant prospects that match your ideal customer profile.

   With Saleshandy’s Lead Finder, you no longer need to juggle multiple tools for prospecting and outreach.

4. Advanced Team Management: The Advanced Team Management feature allows you to create roles like owner, admin, manager, and member and assign them to your team members. This allows you to monitor performance from a single dashboard.

   This can be a very helpful feature if you are handling multiple team members who are working on different projects and or clients.

5. Native CRM Integrations: You can seamlessly integrate with popular CRM platforms like Pipedrive, Zoho, and HubSpot. The bi-directional nature of integration allows you to synchronize data seamlessly between the tools.

   Additionally, Saleshandy now also supports more integrations through Zapier.

These are just a few of the many features available in Saleshandy

To know more you can schedule a demo where our experts can show how Saleshandy can be the right tool for your use case.

Pros and Cons of Saleshandy:

Pros:

• Hyper-personalize your email sequences to connect better with your prospects.
• Schedule and automate your emails and follows so that they land in your prospects’ inbox at the right time.
• Add unlimited email accounts at no additional cost.
• Improve your email copies with AI-powered writing assistance.
• Easily manage all conversations in one place with Unified Inbox.
• In-built email verification tool to improve accuracy and deliverability.
• Easily integrate with popular CRM systems.
• Track email interactions and responses in real-time.
• Easily connect with many ESPs for flexibility.

Cons:

• A 7-day free trial is available, with no free plan.

Pricing Plans:

Saleshandy’s pricing is divided into four parts:

1. Cold Emailing Sequence Software

• Outreach Starter – $25 per month
  • 2,000 Total Prospects
  • 10K Emails per month
• Outreach Pro – $74 per month
  • 30K Total Prospects
  • 125K Emails per month
• Outreach Scale – $149 per month
  • 60K Total Prospects
  • 250K Emails per month
• Outreach Scale Plus – $219 per month
  • 100K Total Prospects
  • 350K Emails per month

2. Agency Portal

• Agency Starter – $149 per month
  • 60K Total Prospects
  • 250K Emails per month
• Agency Pro – $299 per month
  • 150K Total Prospects
  • 500K Emails per month
• Agency Scale – $599 per month
  • 300K Total Prospects
  • 950K Emails per month
• Agency Scale Plus – $999 per month
  • 500K Number of Total Prospects
  • 1.5M Emails per month

3. B2B Lead Finder (Only Email)

• Lead Starter – $39 per month (1,000 Credits)
• Lead Pro – $159 per month (5,000 Credits)
• Lead Scale – $249 per month (10,000 Credits)
• Lead Scale Plus – $449 per month (20,000 Credits)

B2B Lead Finder (Email + Phone Number)

• Lead Starter – $66 per month (1,000 Credits)
• Lead Pro – $269 per month (5,000 Credits)
• Lead Scale – $509 per month (10,000 Credits)
• Lead Scale Plus – $1,019 per month (20,000 Credits)

4. Account Management Service – Get experts to do your cold email outreach

• AMS – Basic – Starting at $3,500 per month
• AMS – Advanced – Starting at $4,500 per month

2. Yesware

Yesware is another email sequencing tool that can help you automate and schedule your sales emails.

As Yesware seamlessly integrates with Gmail and Outlook you won’t need to switch between platforms or learn new software.

You can use this tool to personalize your sequence copies, making them more relevant to your prospects. It also allows you to track your emails’ open and reply rates, which can give you insights into your sequences’ performance.

Additionally, Quickmail comes with an Outlook add-in and Chrome extension, that directly integrate into your system for seamless access and usage from anywhere.

Key features of Yesware

1. Inbox Rotation: This feature helps distribute your email campaigns across multiple inboxes to improve deliverability and avoid spam filters.
2. A/B Testing: You can test different versions of your emails to see which performs better. This allows you to optimize your campaigns to get better results.
3. Automation: You can easily automate importing prospects, follow-ups, and email verification. This can greatly save you time and allow you to focus on crafting your message.
4. Team Collaboration: Quickmail offers collaboration at no extra cost, enabling your entire team to work together on campaigns.
5. Integrations: Connects with CRMs like Hubspot and Pipedrive, and offers Zapier integration for seamless workflow across your tech stack.

Pricing Plans:

• Free Forever — $0/Seat per month
• Pro — $15/Seat per month
• Premium — $35/Seat per month
• Enterprise — $65/Seat per month
• Custom Plan — Request for a custom quote

*Billed annually

3. Gmelius

Gmelius is an email and collaboration tool that can help you create automated email sequences within Gmail and Google Workspace.

You can use this tool to set up emails that are triggered based on your prospects’ actions like opening or not replying to an email.

Gmelius also integrates with a wide range of other platforms. This can streamline your workflows making it easier for you to collaborate and handle prospect interactions.

Key features of Gmelius

1. Email Sequences: Easily automate your outreach by scheduling a series of emails to send to your prospects. This automation can make sure that you are consistently following up and engaging with your contacts.
2. Shared Inboxes: Simplify team email management by sharing access to group email addresses like support@ or sales@, allowing everyone to view and respond from one place.
3. Kanban Boards for Email: You can easily organize your emails and projects visually with this drag-and-drop feature of Gmelius. This makes managing tasks more intuitive.
4. Email Templates: You can create customizable templates for your email sequences. This allows for quick responses and consistent communication with your prospects.
5. Analytics and Reporting: Gain insights into your email performance with detailed analytics. This can help you make data-driven decisions to improve your outreach strategies.

Pricing Plans:

• Growth – $24/Seat per month
• Pro – $36/Seat per month

*Billed annually

4. GMass

GMass is an email sequencing tool that integrates directly with Gmail and allows you to send personalized mass emails and automate follow-ups right from your Gmail account.

One key feature is mail merge with Google Sheets, allowing for personalized mass emails.

Plus, you get detailed analytics on opens, clicks, replies, and bounces, helping you refine your strategies and boost response rates.

Key features of GMass

1. Mail Merge with Google Sheets: You can personalize your emails by connecting GMass to Google Sheets, making your messages feel more personal and relevant.
2. Automatic Follow-up Emails: GMass lets you set up sequences of follow-ups that keep sending until you get a reply, increasing your chances of engaging your contacts.
3. Campaign Analytics: You’ll get detailed insights into how your emails are performing, including opens, clicks, and replies, all from within your Gmail.
4. Email List Builder: Easily build targeted email lists by searching your Gmail contacts, streamlining your outreach process.
5. A/B Testing: Test different versions of your emails to discover what works best, optimizing your campaigns for better engagement.

Pricing Plans:

• Individual
  • Standard – $225/Year
  • Premium – $325/Year
  • Professional – $525/Year
• Team
  • Premium – $1450/Year (Starting with 5 users)

Also Read: 10 Best GMass Alternatives 2024

5. Mixmax

Mixmax is a follow-up email software that can enhance your email engagement with your prospects and clients.

It allows you to send personalized email sequences to a group of contacts as well as one-to-one from your Gmail.

This email campaign software provides a performance report of each sequence you create.

The engagement insights data such as email sent, open rates, link clicked, replied, bounced, and attachment performance will help you know what is working well.

Key features of Mixmax

1. Email Sequencing: You can set up email sequences to automatically follow up with your contacts, ensuring no opportunity slips through the cracks.
2. One-Click Scheduling: Easily schedule meetings with a single click, cutting down on the back-and-forth emails.
3. Tracking & Analytics: Keep an eye on how your emails are performing with detailed insights into opens, clicks, and replies.
4. Template & Personalization: Customize your emails with templates that you can personalize to speak directly to each recipient.
5. Integration: Mixmax integrates with your CRM and other tools, making your workflow smoother and more efficient.

Pricing Plans:

• Free Plan — $0 per user per month
• SMB — $29 per user per month
• Growth — $49 per user per month
• Growth + Salesforce — $69 per user per month
• Enterprise — Request for custom quote.

*Billed annually

6. Woodpecker

Woodpecker is an email sequence tool that focuses on cold email outreach. It offers features that can help you automate and set up your email sequences for higher response rates.

It supports integration with Gmail, Outlook, and other email services, using personalized and automated strategies to improve the chances of your emails landing in inboxes rather than spam folders.

This tool can help streamline your process of managing email campaigns, making it easier to connect with prospects and clients efficiently.

Key features of Woodpecker

• Automate Your Cold Email Campaigns: You can set up your cold emails and follow-ups to go out automatically, helping to boost your reply rates without sending more emails.
• Personalize: Easily add a personal touch to your mass emails, making each recipient feel uniquely addressed.
• A/B Testing: Experiment with different email versions to find what resonates best with your audience.
• Keep Your Emails Landing In Inboxes: Use features designed to warm up your email account and protect against bounces, ensuring your messages reach their intended destination.
• Manage Multiple Clients Smoothly: If you’re running an agency, this panel lets you handle campaigns for all your clients from one place, streamlining your workflow.

Pricing Plans:

• Cold Email – $25 per month
  • 500 prospects reached out per month
  • Store up to 2000 prospects
• Agency – $56 per month
  •  500 prospects reached out per month
  • Store up to 2000 prospects
  • Additional active client – $27 per month

*Billed annually

7. Lemlist

Lemlist is an email sequence software designed for startups, marketing agencies, and outbound sales teams.

You can create and send automated outreach emails in multiple stages based on various predefined conditions to get more responses.

With Lemlist you can send follow-up sequence emails on the same thread or create a new one with a unique subject line.

Also Read: 10 Best Lemlist Alternatives 2024 (Updated)

Key features of Lemlist

1. Schedule Your Follow-ups: You can easily set up automatic follow-up emails to ensure you’re always in touch with your prospects. This will help you nurture a relationship with your prospects that can potentially convert them into leads. 
2. Test Your Email Strategies: With Lemlist’s A/B testing feature, you can easily find the best email copies that perform. This can help you tailor and optimize your content and help you get better results.
3. Personalization: You can easily personalize your email sequences so that your prospects feel special. This can increase your chances of getting a response.
4. Scheduling: You can plan when your email sequences reach your prospects’ inbox. This flexibility ensures your emails land in inboxes at just the right moment.

Pricing Plans:

• Email Starter – $32 per user per month
  • 1 Sending Email
• Email Pro – $55 per user per month
  • 3 Sending Email
• Multichannel Expert – $79 per user per month
  • 5 Sending Email
• Outreach Scale – $129 per user per month
  • 15 Sending Email

*Billed Annually

8. Overloop

Overloop is a sales email sequencing software to increase your outbound sales productivity. It enables you to send personalized cold email campaigns with multi-stage follow-up sequences.

Along with email sequences, you can create taskers and cold-call your leads. Overloop connects with Gmail, GSuite, Office 365, Microsoft Exchange, and other SMTP/IMAP servers.

You can seamlessly integrate your favorite CRM tools such as Salesforce, HubSpot, Pipedrive, Zoho, and more.

Key features of Overloop

• Email Sequence Automation: Automate your email sequences to ensure timely follow-ups with your prospects, keeping the conversation going without manual effort.
• Personalization at Scale: Tailor your email sequences with personalized content for each prospect, enhancing engagement and response rates.
• Multi-Channel Campaigns: You can craft personalized campaigns across emails, LinkedIn messages, and cold calls to better engage your prospects.
• Prospect List Building: Effortlessly build and enrich your prospect lists with a click from LinkedIn, making lead generation smoother.
• Performance Tracking: Gain insights with detailed analytics to track and enhance your sales performance, aiming for higher growth.

Pricing Plans:

• Startup – $49per user per month
  • Maximum 3 running campaigns 
• Growth – $82per user per month
  • Maximum 25 running campaigns
• Enterprise– $125per user per month
  • Unlimited campaigns 

*Billed annually

9. Snov.io

Snov.io is an email sequence software ideal for sales and marketing teams. It offers a suite of tools designed to automate and personalize email outreach for more efficient lead generation and sales processes.

Its email drip campaigns feature allows for the creation of personalized email sequences with unlimited follow-ups, triggered by recipient behavior.

This can help streamline your outreach, making each email unique without manual effort. 

This cold email sequence tool can save you time by automating your email sequences, and allowing you to focus on other high-value tasks like making sure your messages are timely and relevant. 

Key features of Snov.io

1. Email Drip Campaigns: This feature allows you to automate personalized email sequences, ensuring timely follow-ups based on recipient actions. This can improve engagement and nurture meaningful relationships with your prospects.
2. A/B Testing: You can use A/B testing to compare different email versions within your sequences, helping to refine your strategy for better outcomes.
3. Email Finder: This tool enables you to quickly locate and verify email addresses from websites or LinkedIn, streamlining the process of building your contact list.
4. Email Verifier: With this feature, you can ensure the emails on your list are valid, reducing bounces and improving deliverability.
5. CRM Integrations: This allows seamless synchronization with your existing CRM tools, keeping all prospect information centralized and accessible.

Pricing Plans:

• Trial – $0 per month
  • 100 Email Recipients
• Starter – $30 per month
  • 5K Email Recipients
• Pro 5K – $75 per month
  • 10K Email Recipients
• Managed Service – Starting at $3,999/Month

*Billed annually

10. SmartReach.io

SmartReach.io is a sales engagement platform designed to enhance your outreach efforts through personalized email sequences and follow-ups.

It supports multi-channel outreach including email, LinkedIn, WhatsApp, and more, aiming to increase your response rates without adding to your email volume.

The platform integrates with various email services like Gmail, Outlook, and others, using features designed to ensure your emails land in your prospects’ primary inboxes.

Key features of SmartReach.io

1. Email Sequencing: You can automate follow-up emails based on whether prospects open an email or fail to reply. This feature keeps your campaigns adaptive and ensures timely engagement with your audience.
2. Email Deliverability: This feature enhances your emails’ chances of hitting the primary inbox, utilizing email warm-up and spam tests. It’s all about making sure your messages get seen.
3. AI-Powered Communication: With this, you can generate engaging email content and compelling subject lines, designed to boost open rates and engagement. It leverages AI to make your messages more appealing to recipients.
4. Detailed Analytics: This feature offers in-depth insights into how your campaigns are performing, including open, click, reply, bounce, and unsubscribe rates. It allows you to refine your strategies based on actionable data.

Pricing Plans:

• Email Outreach – $23/Seat per month
  • Minimum 5 Seats
• Sales Engagement – $39/Seat per month
  • Minimum 5 Seats
• Agency – Contact for quote
  • 10 to 2,000 Seats
• Enterprise – Contact for quote

*Billed Annually

11. Mailshake

Mailshake is a cold emailing tool that also doubles up as an email sequence software. It can help you personalize, schedule, and automate your sales outreach emails.

With Mailshake you can also automate your outreach through phone calls and social media.

This can help streamline your outreach efforts, making it easier to connect with more prospects, book meetings, and drive sales without needing to switch between different tools.

Also Read: 10 Best Mailshake alternatives in 2024 (Features + Pricing)

Key features of Mailshake

1. Follow-Ups: This feature automates follow-ups, making sure you consistently engage with your prospects. This increases the likelihood of getting a response by reminding your prospects at the right time, without any prospect slipping through the cracks.
2. Email Deliverability: Ensures your emails reach the inbox, offering list cleaning and analysis to avoid spam filters.
3. AI Email Writer: You can generate compelling email content quickly, helping you to craft messages that resonate with your audience.
4. LinkedIn Automation: This feature allows you to automate LinkedIn activities like messaging and connection requests, broadening your outreach.
5. Data Finder: You can easily locate and refine your prospect list, improving the precision of your outreach efforts.

Pricing Plans:

• Email Outreach – $44 per user per month
• Sales Engagement – $75 per user per month

*Billed annually

12. Klenty

Klenty is a sales prospecting automation tool that will help you send automated follow-ups to emails.

It focuses on using intent-driven strategies to prioritize and engage with high-intent prospects effectively, aiming to book more meetings with less effort.

Klenty also helps you set up email sequences effortlessly, using auto-import features, custom placeholders, and more. This can reduce the amount of time and manual effort you have to spend.

It also integrates directly with CRMs like Salesforce, Pipedrive, Hubspot, etc to help you execute custom workflows.

Key features of Klenty

1. Intent-Based Sequencing: You can automatically move prospects into personalized sequences based on their engagement level, making your follow-ups more relevant and effective.
2. Automated Workflows: This feature allows you to eliminate manual data entry, automate the import of prospects, and the personalization of emails with custom templates and placeholders.
3. Multi-Channel Outreach: You can extend your outreach beyond email to include calls and LinkedIn touches, ensuring a well-rounded approach to prospect engagement.
4. AI Writer: This tool assists you in creating impactful email sequences by providing content suggestions, saving you time and increasing your emails’ effectiveness.
5. Analytics and Reporting: You can gain insights into your campaign’s performance, enabling you to make data-driven decisions to optimize your sales strategies.

Pricing Plans:

• Startup – $50 per user per month
• Growth – $70 per user per month
• Pro – $100 per user per month
• Enterprise – Contact for a quote

*Billed annually

13. Rebump

Rebump is a tool that automates email follow-ups within Gmail. It can help you create sequences of emails that you can send to your prospects to keep them engaged.

Additionally, you can also schedule the time interval between your emails. This can help you space your follow-up emails, this can help you keep in touch with your prospects without being pesky.

Key features of Rebump

1. Automated Follow-ups: You can automate sending follow-up emails for messages that haven’t received replies, ensuring your important emails stand out without needing constant manual intervention.
2. Customizable Sequences: This feature allows you to personalize the timing, frequency, and content of your follow-up emails, making your outreach more relevant to each recipient.
3. Email Tracking: You can track opens and responses to your emails, giving you valuable insights into how your messages are performing.
4. Integration with Gmail: This feature seamlessly integrates Rebump with your Gmail account, allowing you to manage follow-ups directly from your inbox.
5. Personalization: You have the option to personalize each follow-up message, enhancing the likelihood of receiving a response by making the email seem more tailored and thoughtful.

Pricing Plans:

• Unlimited – $7.99 per month
• Unlimited Plus – $19.99 per month
• Unlimited Premium – $36.99 per month

*Billed annually

14. Instantly.ai

Instantly.ai is a cold email sequence software that allows you to create multiple email sequences with an unlimited number of follow-ups to engage with your prospects.

With Instantly, you can connect an unlimited number of email accounts, improving your outreach capabilities.

The platform enables you to automate email sequences, including warm-ups, follow-ups, and nurturing sequences. This approach helps improve email deliverability and engagement, making sure your messages make an impact without needing to increase the number of emails sent.

Key features of Instantly.ai

1. Unlimited Email Accounts: You can use this feature to connect and manage as many email accounts as you need for your campaigns, eliminating the restriction on the volume of outreach you can conduct.
2. Automation & Customization: This enables you to automate the scheduling of emails and follow-ups, and customize your email content to align with your branding and audience needs, enhancing the relevance and effectiveness of your communications.
3. Unlimited Email Warmups: Utilize this automated feature to improve your sender reputation, ensuring your emails are more likely to reach the inbox and not get caught in spam filters, thus enhancing overall deliverability.
4. Analytics Dashboard: With this, you can gain insights into the performance of your email accounts and each step of your email sequences, allowing for targeted optimizations to improve campaign results.

Pricing Plans:

• Growth: $30 per month 
  • 1000 Active Leads
  • 5000 Emails Monthly
• Hypergrowth: $77.6 per month 
  • 25K Active Leads
  • 125K Emails Monthly
• Light Speed: $286.3 per month 
  • 500K Emails Monthly
  • 100K Uploaded Contacts

*Billed annually 

15. Smartlead.ai

Smartlead is an email outreach tool with email sequencing features that can enhance your cold email campaigns.

With features like unlimited mailboxes and email warmups, Smartlead makes sure your messages reach the prospects’ inboxes.

While SmartLead offers robust features for automating and optimizing email outreach, it’s essential to consider how these capabilities align with your outreach goals and needs.

Also Read: Top 10 Smartlead Alternatives & Competitors to Checkout in 2024

Key features of Smartlead.ai

1. Automate Scenarios Based on Leads’ Behavior: You can create sub-sequences tailored to your leads’ specific actions or interests. This allows you to create personalized engagement making your outreach more relevant and effective​​.
2. Campaign Performace Tracking: This feature allows you to monitor the performance of your email sequences, helping you identify and focus on the strategies that yield the best results. You can then use the insights you gained to optimize your campaigns for higher conversion rates​​.
3. Auto-Rotating Email Accounts: This feature allows you to scale your outreach without having to worry about daily limits or email reputation. You can connect multiple email accounts to your email sequence and Smartlead will auto-rotate between email accounts when sending emails.
4. Integration: With SmartLead you can integrate with popular tools like Slack, Zapier, Hubspot, Clay, and Listkit. This helps easily streamline your workflows. But this integration is uni-directional, so changes made in HubSpot directly may not reflect in Smartlead.

Pricing Plans:

• Basic Plan – $34 per month
  • 2000 Active Leads
  • 6000 Emails per month
• Popular Plan – $66 per month
  • 10K Active Leads
  • 40K Emails per month

• Pro Plan – $79/ per month
  • 30K Active Leads
  • 150K Emails per month
  • Add-ons – 1 client at $29 per month (billed monthly)
• Custom Plan – Contact for a quote
  • 60K Active Lead Credit
  • 300K Email Credit per month
  • Up to 2 million Leads are available

*Billed annually

16. Outreach.io

Outreach is a tool that helps you and your sales team work smarter. It allows you to streamline your outreach with personalized email sequences that automatically send follow-ups based on how your prospects react.

This means you can reach out to more people in less time, without missing a beat. Plus, it gives you insights on which approaches work best, so you can tailor your strategy to get better results.

This tool is like having an extra set of hands, helping you to close deals faster and build better relationships with your prospects

Key features of Outreach.io

1. Advanced Sequence Capabilities: This feature allows you to manage multiple stakeholders within the same sequence, consolidating responses into a single thread and automating follow-ups to ensure no contact is overlooked.
2. Sales Engagement: Outreach helps you automate and personalize email sequences, improving your ability to connect with prospects. This feature allows you to send the right message at the right time, making your outreach efforts more effective and building a strong pipeline for revenue growth.
3. OOO Detection: You can take advantage of Outreach’s OOO detection, which automatically pauses your sequences when a prospect is out of the office, resuming them upon their return to ensure timely engagement.
4. Automated Data Sync: This feature saves you time and improves data accuracy by automatically syncing sales activities across email, LinkedIn, and calls with your CRM, helping you keep your focus on moving conversations forward.

Pricing Plans:

Outreach does not have any transparent pricing plan. You’ll have to get in touch with them to get a quote.

17. HubSpot

HubSpot sales automation email sequencing helps you keep your sales prospecting on autopilot. You can create a multi-stage email sequence to nurture your prospects and convert cold leads into warm.

The tool enables you to set up your sales outreach workflow, create a tasker, add call logs, and track emails and documents. Campaign analytics helps you make a data-driven decision and close deals faster.

Hubspot sales automation works with Gmail, G Suite, and Outlook or Office 365 for Windows.

You can integrate it with Salesforce and other productivity tools for seamless conversations with prospects and leads.

Key features of HubSpot

1. Sales Automation and Sequences: You can automate your sales processes and create personalized email sequences for both new prospects and existing customers. This feature allows you to ensure timely follow-ups and maintain engagement effortlessly, freeing you up to concentrate on more strategic tasks.
2. Deal Management and Automation: This feature allows you to customize deal stages to align with your sales process and automate the advancement of deals through each stage. It provides a clear visualization of deal progress and assists in goal setting and forecasting, thereby making your sales efforts more predictable and easier to manage.
3. Sales Pipeline Management: With this feature, you gain a visual overview of your entire lead-to-customer journey in one centralized location. It improves your ability to track the efficiency of your sales process, monitor team performance, and pinpoint opportunities for process optimization.
4. Comprehensive Integration: You can seamlessly integrate with a wide range of third-party applications in HubSpot Sales Hub. This makes sure that all your interactions and sales activities are centralized for simplified management and analysis.

Pricing Plans:

HubSpot’s Sales Hub has 2 pricing plans

• Professional – $450 per month
  • 5 users
  • $90 for additional member 
• Enterprise – $29.97 per month
  • 10 users
  • $150 for additional member

Also Read: 30+ Best Sales Automation Tools (Free + Paid)

18. QuickMail

QuickMail is an email sequencing tool that streamlines your outreach by automating the sending of personalized email sequences.

It supports Gmail, Outlook, and other email services, utilizing the Gmail API to enhance deliverability.

With QuickMail, you can manage campaigns, automate follow-ups based on recipient actions, and conduct A/B tests to refine your approach.

This tool allows for efficient scaling of your outreach efforts, ensuring your messages are timely and targeted, without the need to manually manage each step of the process.

Key features of QuickMail

1. Auto-Warmer: You can use the Auto-Warmer for free to enhance your email deliverability, making sure your cold emails are seen by your recipients and not caught by spam filters.
2. Automation: This feature allows you to automate repetitive tasks, such as pulling new prospects from Google Sheets and setting follow-ups based on recipient actions, streamlining your outreach efforts.
3. Inbox Rotation: This feature enables you to distribute your email campaign load across multiple inboxes, improving deliverability and protecting your sender reputation.
4. A/B Testing: The A/B Testing feature in QuickMail lets you test different versions of your emails to find out which ones engage your audience the most effectively.

Pricing Plans:

• Basic Plan — $49 per month
  • 30K Emails per month
  • 10K Active prospects
  • 5 Email addresses
• Pro Plan — $89 per month
  • 100K Emails per month
  • 10K Active prospects
  • 20 Email addresses
• Expert Plan — $129 per month
  • 300K Emails per month
  • 100K Active prospects
  • 50 Email addresses

19. Hunter.io

Hunter.io is a cold email sequence software that is designed to streamline your outreach process.

It connects directly with your email provider, allowing you to create, personalize, schedule, and manage cold email campaigns efficiently.

With Hunter, you can track opens, clicks, and interactions to refine your strategies.

Its features aim to enhance your outreach efforts by ensuring high deliverability and enabling you to send targeted emails at scale.

Hunter supports Gmail and Outlook natively and other providers via SMTP/IMAP, catering to businesses of various sizes.

Key features of Hunter.io

1. Email Campaigns: This feature allows you to create, personalize, and manage your email campaigns within Hunter.io, utilizing data from your lists to ensure each message resonates with its recipient.
2. Email Scheduling: With email scheduling, you can ensure your emails are sent at the most opportune time for your prospects, increasing the chances of your emails being opened and read.
3. Email Follow-ups: Hunter.io enables you to set up automated follow-up emails, allowing you to maintain engagement with prospects who haven’t responded to your initial contact, without manual intervention.
4. Email Finder: You can use Hunter.io’s Email Finder to quickly locate professional email addresses linked to any domain, helping you craft a targeted list for your email campaigns.
5. Email Verification: Before launching your campaign, you can verify the email addresses on your list to reduce bounce rates. This can help improve your deliverability.

Pricing Plans:

• Free — $0 per month
  • 1 Connected email account
  • 500 Recipients per campaign
• Starter — $34 per month
  • 3 Connected email accounts
  • 2.5K Recipients per campaign
• Growth — $104 per month
  • 10 Connected email accounts
  • 5.5K Recipients per campaign
• Business — $349 per month
  • 20 Connected email accounts
  • 10K Recipients per campaign

*Billed annually, additional $10 per month per account connected

20.SalesBlink

SalesBlink is an email sequencing tool that can help automate your email outreach with AI-driven personalization.

You can use SalesBlink’s AI assistant to write cold email copies and follow-ups that are tailored to your prospects’ needs. After that, you can quickly set up and start your email sequences to connect and nurture your prospects into leads.

SalesBlink also helps you keep an eye on the performance of your sequences so that you can optimize them to bring better results over time.

Key features of SalesBlink

1. Cold Email Outreach: This feature allows you to automate follow-ups, ensuring consistent engagement without manual effort.
2. Email WarmUp: You can improve your email deliverability, ensuring your messages consistently reach the inbox.
3. Email Verification: This ensures your emails are sent to valid addresses, reducing bounce rates and increasing efficiency.
4. BlinkGPT Sales AI: You can generate personalized email sequences quickly, enhancing your outreach efforts.
5. Integrations: SalesBlink offers a wide range of integrations to help you streamline your workflow by connecting with popular CRM systems, email platforms, and productivity tools.

Pricing Plans:

• Scale — $25 per month
  • 6K Emails per month
• Growth — $79 per month
  • 100K Emails per month
• Business — $149 per month
  • 200K Emails per month

*Billed annually

How to Choose The Best Email Sequence Software?

Now that you have seen the top 20 email sequence tools that can help you automate your sales outreach, it’s time to see how you can choose the best tool for your needs.

Here are 7 factors that you should consider when evaluating email sequence software:

1. Personalization: Personalizing your email sequence copies to fit the specific needs and interests of your prospects’ can capture their attention and increase the chances of engagement. So you should consider an email sequence platform that has features like Merge tags and Spintax.
2. Email Sequence Automation: Your tool should be able to reduce your workload and take care of time-consuming tasks. You should go for an email sequence software that provides desirable automation and reduces your burden.
3. Email Scheduling: Reaching the right prospect’s inbox at the right time is essential to get better engagement. To overcome this your email sequence tool should be able to schedule emails according to the prospect’s time zone.
4. Email Tracking & Analytics: A good email sequence software will provide you with email tracking and analytics. Some tools even send users real-time notifications when their emails are opened. You want a tool that provides access to important engagement metrics and campaign metrics.
5. Email Deliverability: If you want to convert your prospects into leads, then you have to make sure your emails are landing in your prospects’ inboxes. You should look for email sequence software that can help you avoid spam filters of ESPs.

   So look for an email sequence software with deliverability features such as email warm-up, custom tracking domain, and domain health checker.

6. Integrations: Integrations can help streamline your workflow by connecting your email campaigns directly with other tools you use, like CRMs and productivity apps. To make the most of your tool, you should look for software that offers native or bi-directional integrations.

   This can make sure that there is a seamless flow of data, keeping all your platforms up-to-date automatically. 

7. Pricing That Helps You Scale: Pricing is another important factor that you should consider when you are evaluating email sequence software. You should choose a tool like Saleshandy that allows you to connect unlimited email accounts and add as many clients and team members as you want at no additional cost.

   By opting for software that adapts to your business size and goals, you make sure your efforts are both effective and economical, helping you scale smartly.

Choosing the best email sequence software boils down to identifying the tool that aligns with your business’s unique needs and goals.

With these criteria in mind, you’re well-equipped to make an informed decision that will benefit your sales outreach strategy in the long run.

Ready to Choose the Best Email Sequence Software?

You are now at the last juncture of your email sequence journey!

You have seen the best email sequence platforms in the market and what factors you should look for when evaluating them.

All that’s left for you is to start evaluating the tools and find the one that best suits your needs. You should choose a tool that not only checks all the boxes but also aligns with your business goals.

Saleshandy is one such tool that has all the features that you would look for in an email sequence software. And that’s not all!

There are other features within the product like Lead Finder, Trulyinbox – email warmup, in-built email verifier, and more, that provide more value for the price you pay.

You can take a free trial to check out how Saleshandy can transform your sales automation. 

Alternatively, you can also schedule a demo call and let our experts show you the transformation it can bring.

Frequently Asked Questions (FAQs)

1. What is an email sequence?

An email sequence is a set of automated emails that you send out to a list of targeted prospects. It’s a handy way of engaging and nurturing your contacts without manual effort. 

With email sequence software like Salehandy, you can personalize and schedule these emails easily, making your outreach more effective.

2. What is email sequence software?

An email sequence software lets you automate your outreach campaigns. It should typically have many features like A/B testing, timing intervals between emails, time scheduling, and more.

The tool should simplify creating and managing your email sequences, making your email marketing efforts more efficient and targeted.

3. Why should you use email sequence software?

You can save a lot of time and effort by using email sequence software to automate your email outreach. This software can help you send the right message at the perfect time, increasing your chances of converting prospects into leads.

Plus, with features like A/B testing, you can fine-tune your approach for better results, making your email campaigns more effective and personalized.

4. What are the ideal features you should look for in email sequence software?

Some key features that you should look for in email sequence software include personalization capabilities, automation, email scheduling, email tracking, and reporting features.

It’s also beneficial for you if the software allows connecting unlimited email accounts, and has a master unified inbox, integrations, and other high email deliverability features.

5. What is the best email automation software?

There are many best email automation software available in the market. Depending on your needs and budget, you can choose one from the list in this blog.

Saleshandy is a great choice if you want to create personalized email sequences with multiple variants and schedule them for specific time zones. You also get various other features to help maintain your sender reputation and deliverability at a more cost-efficient price.

6. Can’t I create email sequences in Gmail or Outlook without using external tools?

The short answer is no, you can’t. Gmail or Outlook don’t have built-in email sequencing features. While you can send identical emails to a list of prospects using the BCC method, sending multi-step emails to individual recipients is not possible. 

It’s better to use email sequence tools like Saleshandy that allow automation and multiple steps with customizations for each prospect.