Beyond the Inbox: Rethinking Email Strategies in Modern Sales

Did you know that the first email was sent way back in 1971?

That first “message” was a throwaway in terms of actual content. Engineer Ray Tomlinson, at the time, was exploring different ways for humans and computers to interact and sent himself a test email to see if his new idea worked.

Ray had little idea how powerful and enduring the concept of electronic mail would end up becoming.

Think about how much technological innovation has occurred in those 53 years since email’s invention. Despite the rise of social media, instant messaging, and other communication platforms, email continues to be a preferred and effective channel for sales professionals.