Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

B2B Multichannel Marketing: Top Channels, Trends, and Challenges
57 percent of B2B marketers have said that creating an effective strategy is their top obstacle when it comes to multi-channel marketing, while 46 percent pointed to inadequate budgets and resources, with 44 percent noting data quality as a leading challenge — three of numerous findings of interest to B2B marketers contained in newly-published multi-channel marketing report data. MarketingProfs

Google November 2023 Core Update Finished Rolling Out
Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced. Search Engine Roundtable

How Are CMOs Chasing Consumers’ Attention?
31 percent of chief marketing officers have indicated that they plan to increase investment in influencer marketing over the next 12 months in order to boost customer attention, with 35 percent pointing to sponsoring or organizing live events, and the same amount looking to spend more in social commerce — some of the findings included in newly-published consumer attention tactical data. MarketingCharts

LinkedIn Announces New Ad Performance Measurement Updates
Microsoft-owned LinekdIn has announced a variety of new advertising tool additions, including a new Conversions application programming interface (API) that forgoes traditional tracking cookies, along with new measurement platform features including a Website Actions function for streamlining conversion tracking and re-targeting campaigns, LinkedIn recently announced. Social Media Today

Industry Jargon Is the Silent Killer of B2B Marketing
88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing. Adweek

“Language can be complex or incredibly simple. Whatever language we choose, it wields immense power, shaping not only our brand’s perception but also its relationships and customer engagement.” — Jessica Marie @jessicamariemba
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New Report Highlights Key Social Media Marketing Trends for 2024 [Hootsuite Report]
LinkedIn was the social platform that brands were the most confident in, at 70 percent, with only 30 percent having reported confidence in Twitter/X, 50 percent having confidence in TikTok, and just 16 percent expressing confidence in Meta’s Threads social platform — four of numerous findings of interest to B2B marketers contained in newly-published Hootsuite survey data. Social Media Today

Ad Market Expands For Fourth Consecutive, October Climbs 3.2%
October marked the fourth consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a 3.2 percent rise, continuing a rebound that began in June after a lengthy period of declining ad revenue, with the digital ad sector faring better than traditional formats, according to newly-released report data.. MediaPost

The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]
When it came to the most important goals among marketing leaders, 2023 saw boosting revenue and sales at the top spot, followed by better alignment between marketing and sales, and raising brand loyalty through customer relationships — three of numerous statistics of interest to B2B marketers contained in recently-published HubSpot survey data. HubSpot

YouTube Adds New Analytics Cards, Simplifies Its ‘Product Drops’ Feature
Google’s YouTube has made its live-stream product promotion feature available to more creators and influencers using its Product Drops feature, along with an array of new analytics measurement features surrounding brand YouTube channel subscription data, the video platform recently announced. Social Media Today

The Data-Related Activities Marketers Spend the Most Time On [Report]
51 percent of marketers have said that investment in technology and software was their top data priority, with 47 percent having pointed to achieving quality data sources, 45 percent who noted data availability, while 44 percent said the creation of a data-driven culture was their most important data goal, according to newly-published survey data. MarketingProfs

ON THE LIGHTER SIDE:

A lighthearted look at “Word-of-Mouth Marketing” by Marketoonist Tom Fishburne — Marketoonist

Why Are We Still Doing What Simon Says? — IEEE Spectrum

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Joshua Nite / TopRank Marketing — This Week in Marketing: Get Ready to Grow Again — LinkedIn (client)
• Lee Odden / NetLine / TopRank Marketing — 3 Key Takeaways From Content Marketing World 2023 — Convince and Convert
• Lee Odden — Numbers and Niches: 10 Ways Data Can Help Optimize Consumer Outreach — iTechPost

FRIDAY FIVE B2B MARKETING FAVORITES TO FOLLOW:

Dennis Shiao @dshiao
Joanne Sweeney @JSTweetsDigital
Christopher S. Penn @cspenn
Alli Berry @AlliBerry3
Dusty DiMercurio @dustycd

Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry.

Have you seen an important B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

Thanks for being with us for this week’s Elevate B2B Marketing News, and we hope that you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @TopRank on Twitter/X for even more timely daily news.

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