Gallery: Talking Business Growth and Culture at Agency Forum 2023

More than 100 experiential agency leaders gathered on Nov. 2 at City Winery in New York City for a day of executive-level conversations focused on growth strategies, client retention, driving innovation and creating business value.

The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event. Keynoter David Avrin shared his insightful lessons on gaining competitive advantage with leaders and teams to kick off the day, while futurist and executive vp and ceo of The Future Hunters, Erica Orange, talked macro impacts of AI on the business of marketing. Throughout the day, agency leaders took the stage to discuss the future of experiential marketing agency offerings, while a panel of clients discussed their must-haves for long-term client-agency relationships.

Other sessions included in-depth discussions on the sustainable supply chain, and people policies and talent acquisition. The day ended with the first-annual Ideas Exchange, a 30-minute group exercise focused on the most pressing topics of the day and the industry.

Check out scenes from Agency Forum 2023:

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