Cover Story: Warner Bros. Nets the Experiential Win of the Summer with a Joyful, Inclusive ‘Barbie’ Campaign
Somewhere along its journey, the “Barbie” movie metamorphosized into something much more than a marketing campaign: It became a global pop culture movement.
The post Cover Story: Warner Bros. Nets the Experiential Win of the Summer with a Joyful, Inclusive ‘Barbie’ Campaign appeared first on Event Marketer.
Source : https://www.eventmarketer.com/interactive-content/barbie-movie-experiential/
