Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters

LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple Newsletters
Microsoft-owned LinkedIn has developed a more robust editor for creating newsletters on the professional social platform, which has begun rolling out alongside additional newsletter features including the ability to host up to five separate newsletters, LinkedIn recently announced. Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Social Media Today

Marketers ramp up social spending as ROI prospects improve, survey says
Most marketers are planning to increase spending on social media, as 51 percent of agency and brand media decision-makers have said that they will boost social spending during 2023, according to recently-released June survey data, up from 44 percent during April. Marketing Dive

Video Continues To Drive Programmatic Spending Growth
By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72 billion, with video spending in 2024 expected to reach $85.52 billion, according to newly-published forecast data. MediaPost

How Might AI Affect Marketing and Communications Jobs?
82 percent of marketers have said they see AI as improving their team’s productivity, with 54 percent noting expected learning and development improvements thanks to AI, while 40 percent said AI would deteriorate job numbers — three of numerous statistics of interest to B2B marketers contained in recently-published survey data. MarketingCharts

Meta Rolls Out New Elements for Threads as Engagement Continues to Decline
Facebook and Instagram parent Meta has been testing additions to its Threads social platform including audio voice clips and a new tab for viewing content reposts, which are expected to make their way into a forthcoming Threads update, with desktop support also in the works, Meta recently announced. Social Media Today

Video dominates social time—but it’s reaching a saturation point
When it comes to how much time U.S. social media users allot to video, 2023 is expected to be the second year with video topping all other social network activities, with 56.4 percent of time expected to be spent on video during 2023, and reaching 60.1 percent by 2025, according to newly-published social video forecast data. Insider Intelligence

LinkedIn’s New ‘Brand Partnership’ Tags Aim To Boost In-App Creator Presence
LinkedIn has tested brand partnership tags which provide new ways for subject matter experts, influencers, and creators on the platform to more clearly denote content surrounding their partnerships with brands, in an effort that would boost partnership transparency on LinkedIn. MediaPost

From Mad Men to machines? Big advertisers shift to AI
Major brands have increasingly turned to AI tools including ChatGPT and DALL-E in efforts to boost productivity and reduce costs, while also taking a cautious stand in light of copyright and other potential risks that incorporating AI can bring to the table, and Reuters recently took a look at how some large brands are dealing with the challenges and opportunities. Reuters

“If you want a rule of thumb: consider everything you tell an AI service as if it were a really juicy piece of gossip. Would you want it getting out?” — Ben King of @Okta
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Bing Image Creator To Support Accurate Text Generation Soon
Microsoft’s AI-infused Bing Image Creator and Bing Chat have been slated to add greatly improved text rendering within AI-generated images with forthcoming product updates, Bing recently announced. Search Engine Roundtable

Sorry, But LinkedIn Is Cool Now
As social media upheavals at Twitter — known now as X — and other platforms have caused a shift in where people spend time online, Microsoft’s LinkedIn has thrived and been the beneficiary of the social turmoil, and Bloomberg recently explored how LinkedIn has become seen as a much cooler spot than it once was. Bloomberg

ON THE LIGHTER SIDE:

A lighthearted look at “Spray-and-Pray Marketing and Sales” by Marketoonist Tom Fishburne — Marketoonist

Netflix flinging out DVDs like frisbees as night comes for legacy business — The Register

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 10 Creative Content Ideas You’ll Want to Try Today, by Lee Odden — MarketingProfs
• TopRank Marketing — Teach your team personal branding – and watch as they drive demand — Informa Tech

FRIDAY FIVE B2B MARKETING FAVORITES TO FOLLOW:

Janine Wegner @JanineWegner
Katrina Neal @katrina_neal
Brian Solis @briansolis
Casey Borrero @caseygborrero
Morgan J Ingram @morganjingram

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Thank you for making time to join us for this week’s Elevate B2B Marketing News, and please return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

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