Top 10 Sales Automation Tools to Boost Your Revenue in 2023

In a world where speed and efficiency are key, manual sales processes can leave you falling behind the competition. When you’re relying on manual sales processes, it’s like swimming upstream with a boulder tied to your ankle. Every little task takes longer than it should, and seeing mistakes can slip through the cracks with ease. Before you know it, you’re struggling to keep up with the competition and missing out on valuable opportunities.

From repetitive and time-consuming tasks to human error and lack of scalability, the problems can add up quickly. Your sales teams can find themselves drowning in paperwork and having it tough to keep up with customer demands. These processes usually result in missed lost deals and decreased revenue.

So it is time to put down the pen and paper, step away from the spreadsheets, and embrace the power of automation. Sales Automation Tool might just be the game changer for you. According to a HubSpot survey, firms that employ sales automation technologies enjoy an average 14.5% boost in lead conversion rates and a 12.2% decrease in marketing costs. These statistics alone demonstrate the importance of sales automation technologies for firms wanting to increase their sales.

But in the sea of automation tools, how do you find which one works the best? Let’s find out.

How to Choose the Best Sales Automation Tool?

Choosing the perfect sales automation tool can feel like navigating a maze blindfolded. It’s overwhelming, time-consuming, and downright confusing, given that there are hundreds of software tools out there in the market.

So what’s the solution? The key to finding an ideal sales automation tool is considering the factors that might be important for you.

Here are some important features that you must consider while choosing the best sales automation tool:

• Workflow Automation– Workflow automation can help your sales team work smarter, not harder, by freeing up time and resources to focus on what matters most – driving revenue and achieving your sales goals. This can help reduce errors and increase transparency, allowing for better decision-making and improved outcomes.

• Lead Tracking– Lead tracking is a vital piece of the sales puzzle, and choosing a sales automation tool that prioritizes this feature can make all the difference. By tracking lead behavior and engagement, you can gain valuable insights into their interests, needs, and pain points, which will, in return, allow you to tailor your approach and build stronger relationships with your prospects.

• Reporting and Analytics– By tracking key metrics such as sales volume, conversion rates, and customer acquisition costs, you can gain a deeper understanding of the business and make data-driven decisions that help you uncover trends and patterns that inform your sales strategy and give you a competitive edge.

• Lead Nurturing and Follow-Ups– Lead nurturing and follow-up is equally important in the sales process. It can take several touchpoints to close a sale, and following up with your leads in a timely manner can make all the difference. By automating these tasks, you can ensure that no leads slip through the cracks and that you’re always following up in a timely and professional manner.

There you have it! Always consider the above factors while selecting a particular sales automation tool. Now let’s hop on to the list.

Best Sales Automation Software of 2023

Sales automation tools can help you streamline your sales processes, boost productivity, and improve the overall bottom line. Here are the best sales automation software of 2023.

1) Saleshandy

If you’re looking for a comprehensive solution to streamline your sales outreach and skyrocket your efficiency, Saleshandy has got you covered! With a focus on cold email automation, Saleshandy offers a suite of powerful features, including document tracking, team collaboration, and advanced reporting capabilities, all designed to help you achieve your sales goals in no time. Not just that, its user-friendly interface and dedicated focus on cold email outreach have helped the tool stand out from other sales automation tools on the market.

Pros:

• User-friendly interface that makes it easy to set up and manage campaigns
• Provides detailed insights into lead behavior, including open and click rates, allowing you to track engagement and adjust their outreach strategies accordingly
• You can streamline their outreach efforts, sending personalized follow-up emails and scheduling appointments with ease
• Can automate follow-up emails and send targeted campaigns, improving engagement and building stronger relationships with potential customers
• Wide range of personalization features, including merge fields and custom fields, that help to increase engagement rates
• Robust reporting and analytics features that provide insights into email campaign performance

Cons:

• Offers robust email tracking capabilities, some users may find that the detailed insights provided are overwhelming.
• Heavy focus on email automation may not be suitable for businesses that prioritize other sales channels.

Pricing:

Saleshandy offers three pricing plans, each catering to your different requirements.

• The Basic plan for sales automation costs $27 per month and is designed for beginners who wish to start their outreach efforts, offering unlimited email accounts and email warm-up features.

• The Pro plan for sales automation costs $79 per month and is suitable for you if you are looking to scale your sales efforts, providing unlimited email accounts, team members, and email warm-up features.

• The Scale plan for sales automation costs $150 per month and is designed for businesses seeking to enhance their outreach with high-volume and effective cold emails, offering unlimited email accounts, team members, and email warm-up features.

If you require a custom prospect limit, Saleshandy also provides a Custom plan that includes unlimited email accounts, team members, and email warm-up features.

Saleshandy offers a free 7-day trial of their sales automation tool to test the software before committing to a subscription plan. Furthermore, you can save up to 20% if you opt for an annual subscription plan instead of a monthly one.

2) Engagebay

Engagebay is a cloud-based platform that combines several marketing and sales technologies into a single platform, making it easier for organizations to maintain client interactions, automate sales and marketing activities, and boost overall productivity.

The platform is created with user convenience in mind, making it simple for users to explore and use its features. Moreover, the tool’s user interface is simple and easy to use, allowing users to quickly and readily obtain the tools they require.

Pros:

• CRM, email marketing, social media management, helpdesk, and other services are all available on one platform.
• With ease-of-use in mind, it is simple for users to explore and use its features.

• The customer support crew is attentive and competent
• Allow users to save time and effort by streamlining their marketing and sales operations.

Cons:

• Some customers have complained about technical difficulties and bugs, which can be aggravating.
• To improve the user experience, the UI might be polished and enhanced.
• More customization possibilities for the platform could help it better cater to the individual demands of different enterprises.
• To provide deeper insights into the performance of marketing and sales campaigns, the reporting and analytics tools could be more thorough.

Pricing: 

All packages offer different features and pricing tiers to meet the needs of different users.

• The FREE package with 250 contacts and various features such as email marketing, autoresponders, and live chat.
• The BASIC package costs $12.74 per user per month and provides 500 contacts and additional features such as SMS marketing and social suite.
• The GROWTH package is priced at $42.49 per user per month and includes 5000 contacts and advanced features like marketing automation and custom domains.
• The PRO package costs $84.99 per user per month and includes unlimited contacts and features such as web analytics, proposal analytics, and dedicated account management.

3) Mailshake

Mailshake is a sales automation tool that focuses on email outreach campaigns for businesses. Its main feature is the ability to create and automate email sequences to reach out to potential customers, as well as track the progress of those campaigns. It is an excellent tool if you are looking to streamline email outreach campaigns and increase engagement rates with potential customers.

Pros:

• Simple and user-friendly interface that makes it easy to set up and manage campaigns
• Wide range of personalization features, including merge fields, that help to increase engagement rates
• Can integrate with other sales tools, such as Salesforce and Hubspot, for a more streamlined workflow
• Affordable pricing, with different plans to suit the needs of small to large businesses

Cons:

• Limited reporting and analytics features, which may make it difficult to track the success of campaigns over time
• Limited A/B testing options, which may be a dealbreaker for some businesses
• Some users have reported issues with email deliverability, which may impact the effectiveness of email outreach campaigns.

Pricing

• The email outreach plan, which starts at $59 per user per month, includes features such as email tracking, personalized email campaigns, automated follow-ups, and integrations with popular tools such as Google Sheets, Zapier, and Salesforce. With this plan, users can send targeted emails to their prospects and measure the effectiveness of their outreach efforts.

• The sales engagement plan, which starts at $99 per user per month, includes all the features of the email outreach plan, as well as additional features such as phone dialer, SMS messaging, and advanced reporting. This plan is designed for sales teams that need to manage a large number of prospects and want to streamline their outreach efforts.

4) Lemlist

Lemlist is a cutting-edge sales automation tool that offers a unique approach to email outreach. What sets Lemlist apart is its focus on personalization – with Lemlist, you can create personalized images and videos for your email campaigns that truly stand out. These personalized elements help to capture the recipient’s attention and increase engagement rates. It also offers a range of advanced features, including A/B testing, automatic follow-ups, and detailed analytics, that help you optimize your outreach efforts and achieve better results. With its user-friendly interface and innovative features, Lemlist can take your email outreach to the next level.

Pros:

• Unique approach to email outreach with personalized images and videos.
• The platform’s user-friendly interface
• Advanced features such as A/B testing, automatic follow-ups, and detailed analytics
• The personalized approach of Lemlist helps to capture recipients’ attention and increase engagement rates.

Cons:

• Expensive than some of its competitors, which may make it less accessible to smaller businesses.
• Time-consuming to create customized images and videos for each campaign.

Pricing:

Lemlist offers several pricing plans for its sales automation tools, depending on the features and level of usage required by the user.

• The basic plan starts at $29 per user per month and includes access to basic features such as email personalization, automatic follow-ups, and detailed analytics.

• The advanced plan, which costs $59 per user per month, includes all the features of the basic plan, as well as A/B testing, team collaboration, and access to premium templates.

• The Guru plan, which costs $99 per user per month, includes all the features of the advanced plan, plus a dedicated account manager, advanced reporting and analytics, and custom integrations.

5) HubSpot Sales

HubSpot sales automation tools are designed to focus on the entire customer journey. With features like contact tracking and lead nurturing, HubSpot allows you to engage with prospects at every stage of the sales funnel, from initial contact to post-sale follow-up. Also, it integrates seamlessly with its marketing and customer service platforms, providing a unified view of the customer that enables personalized interactions and targeted messaging.

Pros:

• Provides a comprehensive solution for managing the entire sales process
• Integrates seamlessly with HubSpot’s marketing and customer service platforms
• Offers a wide range of features to sales teams
• Provides a user-friendly interface that is easy to navigate and requires minimal training.
• Provides robust analytics and reporting capabilities

Cons:

• Can be expensive, particularly for small businesses or those on a tight budget.
• Some users have reported issues with the platform’s reliability and uptime.
• Customization options can be limited
• Some users have reported that the platform’s user interface can feel overwhelming or cluttered.
• Advanced features may require additional training or support to fully utilize.

Pricing:

HubSpot Sales offers a free version with essential features included. For users who require more advanced capabilities, HubSpot offers three paid packages: Starter, Professional, and Enterprise.

• The Starter package costs $40 per month and is suitable for businesses with up to 1,000 contacts.
• The Professional package, which costs $800 per month, offers more features than the Starter package.
• The Enterprise package, priced at $3,200 per month, is the most comprehensive option available, offering the most robust set of features.

6) Overloop

Overloop’s sales automation tools offer businesses an all-in-one platform that streamlines the sales process, from lead generation to customer retention. One unique aspect of Overloop’s approach to sales automation is its use of artificial intelligence and machine learning to improve the accuracy and effectiveness of its tools. The platform’s AI-powered lead scoring system helps businesses prioritize leads based on their likelihood to convert, while its machine learning algorithms can analyze customer interactions to identify patterns and predict future behavior.

Pros:

• Uses artificial intelligence and machine learning
• Highly customizable
• Offers a wide range of features
• Provides real-time insights into customer behavior and engagement
• Offers a comprehensive set of tools

Cons:

• Can be expensive, particularly for small businesses or those on a tight budget.
• Platform’s advanced features are overwhelming or difficult to use without proper training.
• The platform’s reliance on AI and machine learning may not be suitable for businesses with limited data or those in industries with low automation adoption.
• Integration with other platforms and tools may be limited, particularly when compared to more established sales automation platforms.
• Customer support options may be limited for businesses using the lower-priced tiers of the platform.

Pricing:

Overloop offers two pricing packages for its sales automation tools: Essential and Business.

• The Essential package is priced at $79 per month for the first user, with an additional cost of $29 per month for each additional user. This package provides 250 email finder credits per month and allows users to send up to 400 emails per address in a day.
• The Business package is available at the cost of $129 per month for the first user, with an additional cost of $39 per month for each additional user. This package includes 1,000 email finder credits per month and allows users to send up to 1,500 emails per address in a day.

7) GMass

Gmass is a sales automation tool that offers a unique and powerful platform for businesses of all sizes. Its standout feature is the ability to send mass emails through Gmail, making it a popular choice for businesses looking for a cost-effective way to reach a large audience. Its user-friendly interface allows users to create and send personalized emails using a simple drag-and-drop editor. In addition to email automation, Gmass offers several features to help businesses manage their sales campaigns more effectively. This includes automatic follow-up emails, tracking and reporting tools, and the ability to schedule emails for delivery at a later date.

Pros:

• User-friendly interface
• Ability to send mass emails through Gmail, making it a cost-effective choice
• Automatic follow-up emails, tracking and reporting tools, and the ability to schedule emails for delivery at a later date.
• Advanced email personalization features, such as the ability to send unique content based on recipient behavior
• Provides a simple and effective way for businesses

Cons:

• Limited integration with other platforms and tools
• No dedicated mobile app
• The free version of the tool has limited functionality and is only available for individual Gmail accounts
• The tool’s reliance on Gmail may not be suitable for businesses that require more advanced email marketing features or have strict compliance requirements.
• Customer support options may be limited for users who do not subscribe to the paid version of the tool.

Pricing:

GMass offers two pricing plans for its sales automation tools: the Standard plan and the Premium plan.

• The Standard plan is priced at $12.95 per month and provides access to the basic features of the platform. These include the ability to send unlimited email campaigns, automatic follow-up emails, and email tracking and reporting tools.

• The Premium plan offers more advanced features and is priced at $19.95 per month. In addition to all the features offered in the Standard plan, the Premium plan includes access to features such as automatic link tracking, click and open reporting, and A/B testing.

8) Aritic

Aritic Sales Automation tools are an all-in-one platform designed to help you increase your revenue by automating sales processes. It can combine sales automation, customer relationship management (CRM), email marketing, and lead generation all in one place. This unique approach allows for streamlining sales operations and improving customer engagement, resulting in increased sales and profits.

Pros:

• All-in-one platform for sales automation, CRM, email marketing, and lead generation
• Streamlines sales operations and improves customer engagement
• Personalized email campaigns and automation of repetitive tasks
• Provides valuable insights into the sales pipeline and performance
• User-friendly interface for businesses of all sizes

Cons:

• May be overwhelming for smaller businesses with simpler sales processes
• Limited customization options for advanced users
• Requires some initial setup and training to use it effectively
• May not integrate seamlessly with all existing workflows and tools
• Some features may require additional fees or higher-tier subscriptions

Pricing:

The pricing for Aritic Sales Automation tools is divided into three different packages.

• The first package is called Lite Pack and starts at a monthly rate of $19, which is billed on a monthly basis.
• The second package is called the Starter Pack, which begins at a monthly rate of $79 and is also billed on a monthly basis.
• The third package is the Professional Pack, which starts at a monthly rate of $99 and is billed similarly on a monthly basis.

9) Outreach

Outreach sales automation tools are a powerful platform designed to help sales teams increase their efficiency, productivity, and overall revenue. Its advanced machine learning and AI capabilities allow for a highly personalized and targeted outreach to potential customers. With features such as automated follow-up sequences, personalized email templates, and real-time engagement tracking, it provides sales teams with the tools they need to engage with prospects at scale while still maintaining a personal touch.

Pros:

• Advanced machine learning and AI capabilities for highly personalized outreach
• Automated follow-up sequences and real-time engagement tracking
• Seamless integration with other sales tools, such as CRM platforms and marketing automation tools
• Enables sales teams to engage with prospects at scale while still maintaining a personal touch
• Offers detailed analytics and reporting to track sales performance and identify areas for improvement

Cons:

• May be overwhelming for smaller sales teams or businesses with simpler sales processes
• Steep learning curve for some of the more advanced features and integrations
• Requires regular upkeep and maintenance to ensure optimal performance
• Some features may require additional fees or higher-tier subscriptions
• May not be as effective for certain industries or target markets

Pricing:

To receive pricing information for Outreach sales automation tools, you need to make a quote request on their official website. 

10) Woodpecker

Woodpecker is a sales automation tool that revolutionizes the way businesses interact with their prospects. Unlike traditional sales methods that require manual follow-ups, Woodpecker automates the process by sending personalized emails to prospects and tracking their responses. This allows sales teams to focus on closing deals rather than wasting time on repetitive tasks. What makes Woodpecker unique is its ability to use artificial intelligence to analyze the responses of prospects and adapt the follow-up strategy accordingly. This not only saves time but also increases the chances of conversion.

Pros:

• Woodpecker automates the sales process
• The tool sends personalized emails to prospects, increasing the chances of conversion.
• Woodpecker uses artificial intelligence
• The advanced analytics feature provides insight into the effectiveness of campaigns,
• User-friendly and easy to use

Cons:

• Woodpecker is a paid tool, which may not be feasible for small businesses or those with limited budgets.
• There may be a learning curve for those who are new to sales automation tools.
• There is a risk of emails being marked as spam if not sent correctly, which can damage the reputation of the business.
• Some prospects may find the automated emails impersonal and be less likely to engage with the business.
• The tool is not a substitute for human interaction, and businesses should still prioritize building personal relationships with prospects.

Pricing:

The basic pricing plan for Woodpecker begins at $39 per month per slot.

Here are the top 10 sales automation software of 2023 that will revolutionize the sales process.

You’ve done your research and finally found the best sales automation software. But what’s next? How can you ensure that you’re making the most out of your new tool? Let’s find out.

What to do after Choosing a Sales Automation Software?

Implementing new software can be a tough process, but with the right steps in place, it can greatly benefit your sales team and, ultimately, your business.

• Configuration of the software– To get started with your new sales software, the first step is to configure it to fit your needs. This involves setting custom fields, pipelines, and workflows that align with your sales process. While this might sound technical, most software companies provide support during this process to ensure a seamless setup experience. By configuring your software to match your sales process, you’ll be well on your way to boosting productivity and closing more deals.

• Importing prospect’s data into the tool– After configuring your sales software, it’s time to import your prospect’s data. This can be done easily by uploading a CSV file or integrating it with your CRM system. With all of your data in one place, you’ll be able to streamline your outreach and focus on closing deals.

• Training the sales team on how to use the tool– To get the most out of your new sales software, you must train your team on how to utilize it properly. This phase is critical for maximizing the features and functions of your software.

• Measure the Outcomes– Measuring the results of your software implementation will allow you to see the impact it is having on your sales process. By tracking progress and analyzing data, you may determine whether any more adjustments are required to increase the success of your sales staff.

Why Choose Saleshandy?

Saleshandy can be just a game-changer for you. It can be an ultimate secret weapon for modern sales professionals. With a data-driven approach, the tool not only saves you time but also gives you the edge you need to close more deals and crush your sales targets. Whether you’re a seasoned pro or just starting out, Saleshandy is the key to unlocking your full potential and achieving sales success like never before. Here’s why:

• Automation: Saleshandy’s automation features save time, increase scalability, and ensure consistency across your sales process. Automate repetitive tasks like follow-ups, scheduling, and more.

• Personalization: With Saleshandy’s mail merge functionality, you can easily personalize your outreach and avoid sounding like a robot. Send personalized emails to multiple prospects at once for higher open and response rates, ultimately resulting in more closed deals and increased revenue.

• Easy Inbox Management: Say goodbye to cluttered inboxes and embrace increased efficiency with Saleshandy’s Unified Inbox. Organize your emails, track opens and clicks, and stay on top of follow-ups all in one place.

• Cost Effective: Saleshandy’s pricing is designed to be affordable for teams of all sizes. The cost remains consistent regardless of the volume of emails you send, which makes it a great choice for those who want to maintain their expenses while still taking advantage of the effectiveness and precision provided by a sales automation tool.

• Powerful Analytics: Gain valuable insights into your sales process with Saleshandy’s analytics tools. Track email opens, clicks, and responses, and use the data to refine your outreach strategy and improve conversion rates.

By combining all the features, Saleshandy has been able to offer a holistic solution to your common pain points.

Final Words

In conclusion, sales automation tools have become an essential part of modern sales teams, enabling them to work more efficiently and effectively. With these tools, sales reps can automate many repetitive tasks, allowing them to focus on building relationships with customers, closing deals, and generating revenue.

As sales continue to evolve, it’s clear that sales automation tools will remain a critical component of any successful sales strategy. So, if you’re ready to step up your sales game, sign up for Saleshandy today and discover how automation can transform your business by improving efficiency, accuracy, and increased revenue growth.

Don’t wait – act now and propel your company ahead of the competition.