Most marketers and salespeople these days assume that if their email has not received a response, it is safe to assume that the prospect is uninterested.
What they do instead is move on to new prospects, completely forgoing the opportunity of using follow-up emails to nudge the prospect towards their product/service.
So what is a follow-up email? A follow-up email in a nutshell is a sequence of emails that are sent out after a significant point in the sales funnel in an effort to close a deal.
Several studies have shown follow-ups improve response rates. One such study conducted by Iko System revealed that they saw an 18% response rate for the first email and 13% for the fourth one. To their surprise, the sixth email in the cycle saw a huge response rate of 27%! The graph below visualizes their findings.
Another study by Backlinko.io found that emailing the same prospect multiple times can lead to 2x more responses.
Follow-up emails are effective because they:
- Help in building gradual trust
- Increase conversion rates
- Filter your audience (helps you narrow down on legitimate leads)
- Are a source of future referrals
- Add value for the prospect with each interaction
- Builds your organization’s credibility
- Sets you apart from your competitors
Below is an example of a follow-up email that showcases how the sender provided extra value for the prospect.
How to write a follow-up email after no response?
This is the ideal format for your follow-up emails:
- Subject Line (it’s generally advisable to keep your follow-up email in the same thread, thus keeping your subject line the same as the original email. So ensure your initial email’s subject line is catchy enough).
- Greeting
- Body
- Closing (CTA)
- Sign off/signature
Now let’s walk you through the step-by-step process of how to write a perfect follow-up email that will help you elicit a favorable response and bring you closer to sealing the deal. Like any other task you take up, coming up with goals for your cold outreach follow-up campaign is a must.
Be crystal clear about your intentions and what you wish to accomplish by sending follow-up emails before you start working on one.
How to write a follow-up email (6 steps)
Step 1: Determine The Objective & Communicate It To Your Prospect
Step 2: Ensure Your Initial Email’s Subject Line is Attention-Grabbing
Step 3: Provide Prospect With Context – Introductory Line
Step 5: Add a Call-To-Action At The End
Step 6: Automate Your Follow-Up Sequence
Step 1: Determine The Objective Of Your Follow-Up Email and Communicate It To Your Prospect
Do not send an email if you don’t have a clear idea of your intent!
Decide beforehand what exactly you wish to achieve with each and every specific follow-up email. The main goal is of course—to convert the prospect into a paying customer. However, that might not happen with the very first follow-up email you send out, you probably need to grease the wheels a little.
Your goal(s) could range from, getting a demo booked, having a prospect sign up for a free trial, getting a meeting schedule, closing a sale, etc. Think about the next step in the lead nurturing process that will bring the lead closer to the sales funnel.
Whatever your goal may be, clearly communicate and mention it in the email. Try to be as specific as possible, this shows prospects that you are not wasting their time and they will understand why you want their attention—making it more likely for you to procure the information or response you want from them.
For example,
- {{First_Name}}, if you are interested in my proposal I would love to demonstrate how you can use our product to your advantage. Schedule a free demo here: {{add link}}.
- {{Your organization’s name}} just launched {{product name}} and it could make a huge difference in the way you {{how it will impact them}}.
- {{product name}} could really help you [increase your sales by 10% this quarter]! I was wondering if you would be interested in trying it out for free.
Your leads might be short on time, so beating around the bush might not help anyone. The email must focus on getting to this goal (or actionable) while being short and simple to follow. How do you write a follow-up email that’s concise? Here is the key — keep your sentences short, and remove all extra bloat (adjectives, adverbs, conjunctions, etc.).
Step 2: Ensure Your Initial Email’s Subject Line is Attention-Grabbing
Your subject line should be given more importance than the actual content of the email. After all, one of the first things your prospect lays their eyes on is the subject line.
Keeping all of your follow-ups in the same thread is a smart idea to prevent deliverability problems. The initial email’s subject line is therefore what matters most.
Your subject line can influence whether cold email campaigns are successful or unsuccessful.
A study by Harvard Business Review found that 47% of all emails are discarded by recipients due to uninteresting subject lines! That is a huge percentage you cannot risk.
Avoid using ‘spam triggering’ words that will set off the spam filter; relegating your emails to the spam or junk folder. 69% of email recipients mark emails as spam based on the subject line alone (so be extra careful when deciding upon your subject line).
There are three key rules to adopt while writing subject lines:
- Personalize wherever possible!
- Keep it short and to the point
- Include intriguing questions
- Optimize the length of your subject line, especially for mobile users, keep it at 9 words and 60 characters
- Undertake A/B testing
Important
: While you can change the subject line of your follow-up, it’s not advisable to do so as it could lead to confusion/To ensure that your emails are read in order, think about utilizing the same subject line. This will make it apparent that this is a follow-up email and will include any pertinent information or changes. The recipient will be able to comprehend the message’s intent and respond appropriately if you do this.
Step 3: Provide Prospect With Context – Introductory Line
Remember how we previously mentioned that the average business professional receives around 121 emails per day? Because of this, email recipients will most likely not remember who you are; which is why it is important to include a personal connection, unique identifier, or common interest that will provide context to help them remember you.
It is imperative that you help jog their memory with your opening line, perhaps by redirecting their attention to your previously sent email. Even if they are unable to remember you, they’re more likely to respond to someone that has contacted them before.
Ensure your opening line provides clear context as to why you are following up—the last thing you want to do is confuse them.
Below are a few examples of effective introductory lines (email openers) for you to use to provide context to your recipient:
- Hey {{First Name}}, I saw that you read my previous email. I was just wondering……
- I am reaching out to you in regard to the email I sent a few days ago.
- {{First Name}}, I just wanted to do a quick follow-up to see your thoughts about {{topic of email}}
- Were you able to review my previous email?
- I know you are probably busy at the moment, but I thought this might be beneficial for you.
- {{First Name}}, I haven’t heard back from you, but I am convinced {{topic of email}} will generate the results you are looking for.
Beyond this, ask and offer to solve any obstacles your prospect might be facing in moving forward toward closing. To make them open up to you better (by building trust and confidence), practice responding to your emails as quickly as possible. If there are obvious clarifications you sense you can help with, pre-empt those in this part of the email.
Step 4: Strengthen Your Value
“Give value. Give value. Give value. And then ask for business.” – Gary Vee
As an email recipient yourself, you understand the importance of valuable content. If you receive an email that adds no value to your life then you will most likely not bother with it.
This is probably the number one reason your emails are not eliciting responses because they lack value. Do not send a follow-up email without adding in more value than you did previously, you have to demonstrate your worth. And remember to check your email deliverability with DMARC, which makes use of SPF flattening and/or DKIM identifiers to verify the authority of sending domains”.
Sending ‘generic’ follow-up emails will not work in your favor either. The whole ‘touching base’ or ‘catching up’ strategy is antiquated and outdated, prospects require much more than that. Each interaction you have with them needs to provide value. Make it worth their while.
Here are a few ways you can provide value to your prospect:
- Share customer testimonials/reviews (preferably from someone in the same industry/business as them)
- Solutions for specific pain points
- Blog posts
- Social proof
- E-books
- How-to guides/videos
- Case studies
- Webinar
- Attractive offers/discounts
- Extended free trial
Whatever way you decide to add value, ensure it is relevant to them, it should be viewed as an asset to them. In order to open the lines of communication you need to incentivize your prospects, you need to push them to respond.
Additionally, you can also ask them for their opinions about certain things, for example, you can ask your lead if the pricing doesn’t work for them? Or if your product/service is lacking a feature that they need? This will create a positive business relationship and will give you an insight into the mind of your prospect to better suit their needs.
Step 5: Add a Call-To-Action At The End
Your email needs to be easy to respond i.e. it needs to be actionable. And how exactly do you do that? You add a compelling Call-To-Action (CTA). Do not overlook your CTAs under any circumstances.
A lot of follow-ups have a killer subject line and content, but their CTA is weak thus not prompting their desired action.
Follow these quick tips for formulating a strong CTA:
- Avoid asking for a ‘big ask’ very early on in the follow-up cycle. Focus on establishing trust first. Give prospects a chance to get to know you better before they commit to a deal. Start with smaller requests such as, requesting a short meeting, sharing resources, etc.
- Be as clear as possible, don’t leave any room for ambiguity. Avoid sounding vague, and be clear on the next steps you want your prospect to undertake.
- Don’t overdo it, and ask for too much. Your prospect does not want to be burdened. Instead, make your CTA (the request) easy and simple to which the prospect can either review or respond quickly. For example, Just reply by saying ‘yes’, if you would be interested in learning more about this then I will share additional information with you.
Step 6: Automate Your Follow-Up Sequence
Manually sending out follow-up emails will be tough. Especially if you have to track them one by one, and see which prospect is actually worth focusing on. Instead, opt to use cold email automation tool that allows you to create automated follow-up cycles with various settings.
I recommend using Saleshandy, a cold email outreach software that has the feature of creating unique follow-up cycles. The software is equipped with features that will help you cut costs, save time massively and maximize follow-up success.
Take your outreach to the next level learn the ins & outs of follow-up emails in our cold email masterclass.
Here are some of Saleshandy’s features that will aid in the success of your follow-up campaign:
- Automated Follow-Ups:
Create automated follow-up sequences (referred to as ‘Email Sequences’ in Saleshandy) using Saleshandy. You can select the number of days apart you want the emails to be sent out. You can set up multi-stage sequences as per your liking, all content can be tailored to each prospect.
2. Trigger Behavior-Based Actions:
Set up your follow-up sequence based on trigger-based behavior actions to save time. You can select if the next email in the sequence should be sent to the prospect based on their interaction with the email received. Whether they read, opened, or replied to it, you can choose the action you want the next email in line to be triggered by. You can even select the time frame between the emails.
3. Merge Tags:
With so many follow-up emails to send, it is impossible to personalize every single one of them. Thankfully, merge tags exist. Merge tags allow you to personalize your email content, by simply inserting them in the compose window. Merge tags work based on the CSV file you import onto Saleshandy, the custom field corresponding with the specific merge tag will reflect in the final email sent. Common merge tags include, {{first name}}, {{last name}}, {{city}}, {{company name}}, etc. Saleshandy allows up to 30 custom fields to be imported and used as merge tags.
5. Spintax
Spintax allows you to create multiple variations within your email copy to make it look less repetitive but more compelling. You can add words, phrases, and sentences between your content and the system will fetch the spin and send it accordingly.
4. Email Attachment:
You can attach documents in your follow-up emails. This feature will help you give as much information about yourself and your company as possible.
You can easily attach PDFs, docs, ppt, and different types of documents. To keep your email deliverability friendly, we recommend that the email size should not exceed 20MB.
5. Time Zones:
Your prospects probably reside in different time zones. Follow-ups can be scheduled as per the time zone of your prospect to promote better open and response rates.
6. A-Z Testing:
Will the email content you are sending resonate and work for every prospect? It probably won’t. This is exactly why you need A-Z testing. Saleshandy allows you to add 26 variants for all the steps in your sequence, so you can see which content is performing better.
7. Inbox Warm-Up:
The inbox warm-up feature protects your domain reputation by ‘warming up’ your inbox by sending and engaging with emails from your email address. This improves your email deliverability helping you land in the primary inbox of your prospect and eliminating the chance of your email being relegated to spam.
8. Advanced Email Analytics:
Every stage of your follow-up sequence can be tracked providing you with detailed analytics. Make data-driven decisions and optimize your sequence by inferring your prospect’s interest level.
When to send a follow-up email?
Most experts recommend waiting two or three days before you send out your first follow-up email. Your waiting period between each email can then be gradually increased, depending on the number of follow-ups you plan on sending.
Below is a chart that depicts the ideal follow-up sequence for 7 follow-up emails (ideally 7 touchpoints, including the first one is a good number to follow). In fact, marketing expert Dr. Jeffery Lant recommends that in order to penetrate a market, one must consistently reach a prospect at least 7 times.
Follow-up Sequence Example
Follow-Up Email Examples
Follow-Up Email After No Response
Use these templates when the recipient hasn’t replied to one or more of your emails.
#1 Follow-Up Email After No Response
Re: Same subject line as the original email
Hi there, {{First Name}}
I am quickly following up on an email I previously sent to you last week. I know you must be swamped with {{add personalization factor if possible}}. It would be great if you could review the email and revert to me at your earliest convenience.
If you would like to discuss this further or have any questions you can directly reply to this email.
Awaiting your response.
Sincerely,
{{Your Name}}
#2 Follow-Up Email After No Response
Re: Same subject line as the original email
Hey there, {{First Name}}
I didn’t hear back from you, and I was wondering if you are interested in {{add your context}}.
I know you are a busy individual and packed schedules can be hard to manage. I don’t want to be a bother, which is why I would love to know if you are interested.
If not, you can simply reply saying ‘STOP’, and I will understand.
Best,
{{Your Name}}
Polite Follow-Up Email
If you want to politely follow up with someone without seeming too pushy or aggressive then use the below templates.
#1 Polite Follow-Up Email
Re: Same subject line as the original email
Hi {{First Name}},
I am writing to follow-up on my previous email regarding, {{topic}}.
I haven’t heard back from you or anyone on your team. If it makes sense for us to continue this conversation, then let me know what your calendar looks like for a quick 5-10 minute call.
If not, you can simply reply by saying ‘STOP’.
Thanks for your time! Looking forward to hearing back from you!
Best,
{[Your Name}}
#2 Polite Follow-Up Email
Just checking in!
Hey there, {{First Name}}
I am writing to follow up on my previous email regarding {{topic}}.
I am yet to hear back from anyone on your team. Are you interested in [learning about how we can scale your revenue through cold emailing]? If so, let’s schedule a quick 5-10 minute call.
If you are not the right person for this query, please direct me to the appropriate person.
Awaiting your response.
Regards,
{{Your Name}}
Sales Follow-Up Email
If you have sent a sales email and wish to follow up on it, use these templates. For sales follow-up emails it’s important to always remind them of your value and how you can resolve their pain points.
#1 Sales Follow-Up Email
Re: Increase your MRR! 🚀
Hey there, {[First Name}},
Today I want to share our 6-step strategy that you can use to achieve your quarterly KPIs.
This overall strategy helped {{client/customer}} achieve a 5% increase in their Monthly Recurring Revenue (MRR).
You can achieve these results too at {{company name}}, here’s how:
{{strategy}}
{{how they can achieve this}}
{{predicted results}}
I hope this is helpful!
If you are interested or have any questions, simply reply to this email. I will be happy to help you.
Regards,
{{Your Name}}
#2 Sales Follow-Up Email
Let’s continue the conversation!
Hey there, {{First Name}}
I sent you an email recently about how {{name of your product}} could be a great fit for {{company name}}.
Last quarter, one of our clients reported a {{add statistic}} when they used {{name of your product}}!
In fact, it was actually, {{insert feature}} that really accelerated their growth in mere months!
If you’d like to hear more about this in detail, let’s jump on a call at your earliest convenience.
I look forward to your response.
Warm Regards,
{{Your Name}}
Get here: 50+ Best Follow-Up Email Templates To Get Faster Replies!
Recruitment / HR Follow-Up Email
If you send a follow-up email for a job application, it will showcase your interest and that you are willing to go the extra mile to procure the job at a particular company. (For a job application follow-up email, in the email signature, it is recommended to add your phone number and LinkedIn profile so it is easy for the recruiter to contact or check you out.)
#1 Recruitment / HR Follow-Up Email
Re: Vacancy For {{name of position}}
Hi {{First Name}},
I reached out to you last week regarding the position of {{name of position}}.
I noticed that the position is still open, and I believe I am a suitable candidate for this position.
Here are the three 3 reasons why I think I could contribute to the growth of {{company name}}:
{{reason 1}}
{{reason 2}}
{{reason 3}}
I am attaching my resume again, in case it got lost in the shuffle. Please let me know if you require any further details about my application. I look forward to hearing from you and sharing how I can help {{company name}} with their {{job function}}.
Kind Regards,
{{Your Name}}
#2 Recruitment / HR Follow-Up Email
Following up on my application!
Good Morning {{name of hiring manager}},
I wanted to ensure that you received my job application for the position of {{job title}} at {{company name}}.
I applied via {{LinkedIn}} on {{date you applied}}, and attached my resume, cover letter, and my portfolio. I am very interested in this position and believe my experience makes me an excellent candidate.
If you were unable to review my application, I have attached the required documents to this email for your convenience. Feel free to ask me any questions you may have in regard to my application.
Awaiting your response.
Best,
{{Your Name}}
{{Your Number}}
{{Your LinkedIn page}}
Networking Follow-Up Email
Networking in the business world is a foundational element. Use the networking follow-up email templates when you want to strengthen a connection you made with someone.
#1 Networking Follow-Up Email
Nice meeting you {{First Name}}
Hi there, {{First Name}}
I had a great time talking to you at {{event name/meeting}}. It was interesting to learn that your team has been {{something you learned that intrigued you}}.
Here is something that I thought might help your team:
{{link to tool or resource}}
I would love to continue the conversation with you, as I think we could mutually benefit from a professional relationship.
Let me know if you are free sometime for a chat!
Best,
{{Your Name}}
#2 Networking Follow-Up Email
Great meeting you yesterday, {{First Name}}!
Hi {{First Name}},
It was great meeting you at {{name of event}} yesterday. I thoroughly enjoyed our conversation on {{topic}} and especially loved your idea on {{topic}}.
Our conversation got me thinking about how {{your company name}} could help materialize this idea! Check out this video I found of another company doing something similar!
I am keen to continue this conversation. Can we schedule a face-to-face meeting sometime? Let me know your availability.
Once again, it was really nice meeting you, and I look forward to seeing you soon!
Thanks,
{{Your Name}}
Marketing Follow-Up Email
Use these marketing follow-up emails to never miss any marketing opportunities with prospects or existing customers.
#1 Marketing Follow-Up Email
Re: You visited our website!👀
Hey there, {[First Name}}
Following up on my last email where I mentioned that you had visited our website!
We recently added {{new feature added to product or service}}, so I thought of sharing it with you.
In case you are interested in learning more about our offerings, please feel free to reply to this email and we will automatically add you to our newsletter subscribers list.
Awaiting your response.
Best,
{{Your Name}}
#2 Marketing Follow-Up Email
{{Subject line should be about blog topic}}
Hey {{First Name}},
You recently opened our previous email where I shared {{name of blog}}, and clicked on it! As I understand it, such topics may be of interest to you.
Our company’s content marketing team recently came up with a fresh blog on {{topic}} {{add link}}. I immediately thought of sharing this with you.
Please do share your thoughts on it!
If this is something you are interested in, please reply to this email. Let’s chat!
Best,
{{Your Name}}
SEO / Guest Post / Link Building / Blogs Follow-Up Email
If you’re working in the marketing field then you understand the importance of content marketing and link building emails. Often you don’t get replies though! Use these follow-up templates to elicit responses and strengthen your marketing efforts.
#1 SEO / Guest Post / Link Building / Blogs Follow-Up Email
Re: Let’s exchange links!
Hi there, {{First Name}}
I hope you had the chance to check out my previous email.
I know most emails related to link building look pretty much the same, so maybe a 5 or 10-minute call would help further explore a linking building partnership?
We can chat about how we're currently doing outreach and building links, and where a content partnership is a natural fit.
I promise at the very least you’ll leave the call with some great ideas for your own link building strategy.
I await your response.
Regards,
{{Your Name}}
#2 SEO / Guest Post / Link Building / Blogs Follow-Up Email
Real quick question!
Hi {{First Name}},
Hope you had a great weekend. I just wanted to follow up to see if you’d like to discuss working together on {{name of company}}’s content marketing strategy.
I am interested in publishing a guest post on your blog. I have worked with several reputed companies in the past {{add links to previous works}}. I know you may be busy, but I wanted to make sure my pitch didn’t get lost in your inbox.
I believe my writing would be a great fit for your website and would be of interest to your audience. I am happy to work with you on any specific guidelines or requirements.
Thanks for your time!
Best,
{{Your Name}}
Adding A Compliment and Providing Value
Adding a compliment and providing additional value in your follow-up email can drive response rates. Not only do you flatter your prospect, but you also make it clear why you are reaching out to them and why they should engage with you.
#1 Adding A Compliment and Providing Value
I have a helpful resource for you, {{First name}}
Greetings, {{First Name}}
I recently saw your post on LinkedIn on [SEO optimization] and found it to be very insightful.
I came across some interesting posts on [SEO optimization] myself and thought of sharing them with you since this falls under your niche.
[Link 1]
[Link 2]
I would love to further discuss how {{name of your product}} can help your organization achieve your [SEO optimization] goals for this year.
Let’s schedule a short meeting to discuss this further.
Best,
{{Your Name}}
Note: The content you share with the prospect should be related to their pain points and the solution you are offering, it will resonate with them more than a random unrelated topic they are not interested in.
#2 Adding A Compliment and Providing Value
Loved your post on LinkedIn {{First Name}}!🏆
Hey {{First Name}},
I saw on LinkedIn that you’ve been sharing extremely insightful posts on {{topic}}. Really loving them! {{Highlight a specific thing you liked}}.
I recently came across this Youtube video that I thought would be of interest to you.
{{Link}}
I would love to have a conversation about how {{name of your product}} also specializes in {{function}} and has helped several companies achieve {{statistic or goal}}.
What would be a good day/time to talk? Let me know.
Warm Regards,
{{Your Name}}
Build FOMO (Fear of missing out)
Fear of missing out commonly abbreviated as FOMO is a powerful emotion that can be used for follow-up emails to push recipients to take action. Always remember to use it within context, and avoid coming across as aggressive or pushy.
#1 Build FOMO (Fear of missing out)
I don’t want you to miss out on this, {{First name}}
Hello, {{First Name}}
I sent you an email a few days ago about {{product/service}} and how your company could benefit greatly from it.
Our existing clients in the same industry noted an upwards trend in their conversion rate at 10% after using our {{product/service}}. We provide a full product demonstration completely free of charge after you complete your sign-up.
Your company too can achieve these numbers and more.
If you want to learn more about this, I would be happy to discuss this further over a short meeting.
Looking forward to your response.
Best Regards,
{{Your Name}}
#2 Build FOMO (Fear of missing out)
The clock is ticking⏰
Hey {{First Name}},
I hope this email finds you well. I am following up on a previous email I sent you a few days back on {{topic}}.
Last quarter, one of our clients was able to save $3,000 on manual efforts after they switched to {{name of your product}}. Check out their full case study here {{link}}.
You too could hop on the bandwagon and save thousands of dollars that you could probably allocate elsewhere using {{name of your product}}.
I can set up a demo for you with my team, let me know if you are interested.
Best Wishes,
{{Your Name}}
Recognize Their Curiosity
Leveraging a recipient’s curiosity in your follow-up email could possibly get them to reply. If they have opened your email or clicked on a link(s) then you can assume they are curious.
#1 Recognize Their Curiosity
I noticed something, {{First name}}
Hey there, {{First Name}}
I noticed you recently opened the email that I sent two weeks ago and clicked on the links I shared in that email. I am yet to hear back from you.
Are you interested in learning more about {{product/service}} and how it could benefit your organization?
I am constantly reaching out to prospects on a daily basis, and assumed you are interested in what we have to offer.
If you want we can schedule a quick meeting to discuss any questions you may have about {{product/service}}.
[Meeting Link]
Let me know how this sounds!
Best,
{{Your Name}}
#2 Recognize Their Curiosity
I see you {{First Name}}!
Hi {{First Name}},
I am following up because I saw that you clicked on the link to {{add link topic}}, in my previous email. I think I can safely assume that your interest is piqued!
I am sharing two additional links to {{topic}} that you might like!
If you want to learn more about our {{product name}}, and how it can help {{name of company}} then I’d love to chat.
Let me know when is a good time for us to connect.
Best,
{{Your Name}}
The Break-Up Email
It’s important to know when you should cut ties with certain prospects and focus your efforts on prospects that have a better chance of converting. Break-up emails help declutter your pipelines, and sometimes even jolt a response from recipients.
#1 The Break-Up Email
I think it is time to say goodbye!
Hi there, {{First Name}}
Apologies for flooding your inbox!
I assume you are not interested in {{topic}}.
If you know someone else who could benefit from {{topic}}, please direct me to them.
Thanks and let me know if I can be of any assistance in the future.
PS - this will be my last email, don’t worry! :)
Cheers,
{{Your Name}}
#2 The Break-Up Email
I guess this is goodbye!😢
Hi, {{First Name}}
I made several attempts to reach out but I think it is safe to say that you are not interested in {{name of product/topic of the emails sent}}.
I guess the timing wasn’t right for you! No worries!
If in case you are still interested, please do let me know within this email thread itself. But beyond that, this is my last email.
Good luck to you!
Best,
{{Your Name}}
FAQs
1. How many follow-up emails should I send?
The ideal number of follow-up emails you can send is 7 (including the initial email). As per the marketing experts, one should reach out at least 7 times to their prospects.
2. Why send follow-ups?
Follow-ups act as ‘gentle reminders’ in case your prospect missed or forgot to reply to your email. It is important to keep in mind that every follow-up email sent should provide value for the prospect.
3. How often should you send follow-up emails?
A good practice is to wait for 2 or 3 days before sending your first email. If you continuously send follow-up emails, your prospects might get annoyed. Keep a healthy time interval first and gradually increase plan your sending schedule.
4. What should I do if I still don’t get a response after multiple follow-up emails?
If you still don’t get a response after multiple follow-up emails, it may be best to move on and reassess your approach (offer, targeting, context, etc). You can also try to reach out to different individuals within the organization if you wish.
5. How do I automate a follow-up email in Gmail/Outlook?
You can use Saleshandy to automate your follow-ups. You can create a complete follow-up sequence cycle based on different conditions.
Conclusion
Giving up hope after sending one sole email isn’t the right cold emailing strategy. One of the main principles of cold emailing is being persistent. Follow-up emails have the power to achieve high conversion rates, bring in new business, create strong business relationships, and close deals.
Your job is to craft an email that recipients want to open and respond to. A well-crafted email has four key ingredients, the right amount of personalization, value-based content, social proofing, and a clear CTA. If you include all four of these elements, you will start seeing results in no time.
Good luck!
Source : https://www.saleshandy.com/blog/how-to-write-a-follow-up-email/
