Sales is Like Dating: How to Build a Lasting Business Relationship
What could be more complicated than dating?
Just look at the ever-growing array of dating apps and social media stories, not to mention the adventures recounted by our single friends, family members, and colleagues, if you need any confirmation. The search for “the one” is a journey that countless people have experienced — and many with less success than others.
Sales can feel like a similar process to dating. At The Center for Sales Strategy, we’ve often drawn parallels between the two. As you are out there making connections and building lasting business relationships, here are a few pitfalls we have learned to avoid.
