DIGITAL SALES STRATEGY: Understanding the Digital Scoreboard
This is a great time of year to be a sports fan.
Baseball playoffs are here, and every weekend brings a full slate of college and pro football games. Every game has its own set of stats to follow, but just looking at the stats the following day doesn’t necessarily tell you who won the game.
In baseball, the team with more hits is not always the winner. In football, the winning team could have fewer total yards or more turnovers. While the stats can provide you with an educated guess of who the winner is, they don’t tell the full story of the game.
Digital advertising is very similar if you think about it.
