Improving Sales Performance: Requests Usually Mask True Needs

Can you believe that a third of adults have distanced themselves from people because of a misunderstanding in text communication?

Even with verbal communication, it’s not hard to see how this could also be common in business. Simply put, communication is the foundation of successful sales. It’s also your best tool for figuring out a client’s needs.

Are you wondering what to do when requests mask a client’s true needs? Keep reading to learn all about how to improve sales performance.