Event Peeps: Mid-year Event Marketing Industry Pulse Check

Erin McElroy, Head of Innovation for Global Events, IBM

In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group.

Erin infuses innovation, creativity and technology into a wide range of global projects, campaigns, and initiatives. She consistently leads award-winning experiences, one of which was Reimagine Retail in collaboration with the Fashion Institute and Tommy Hilfiger, and her overall work spans top tier events, such as IBM’s Think, CES, Gartner, and SXSW.

We have been eager to talk about how the b-to-b space’s return and some of the industry’s legacy shows are reinventing themselves this year—IBM Think being one of them. Erin weighs in on IBM Think’s evolution from a large-scale flagship event to a global tour. But she also discusses what hasn’t changed for Think’s team and for event marketers, overall, in the business of strategic events. Enjoy the episode. 

More episodes of Event Peeps coming soon. In the meantime, tune in to
episodes from the archives of our series Take a Walk with an Executive.

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