Cold email software: 29 Best tools to automate your outreach
Are you looking for the best cold email software to scale your cold email outreach?
In this blog, we have curated the top 29 cold email software that will help you to automate your outreach campaign (sequence) and close more deals.
These new generation email outreach tools have functions that can get your follow-ups (steps) automated, ensuring the best in class email deliverability rate for your campaigns (sequences).
Let’s dive into the list.
A curated list of Top Cold Email Software:
1. Saleshandy
Saleshandy is an automated cold email software. It empowers sales and marketing professionals to reach out to their prospects with highly personalized emails.
The power-packed tool enables you to send automated follow-up emails up to 49 stages.
By connecting your Gmail, G Suite, Outlook, or other SMTP accounts with Saleshandy, you can send an automated cold email campaign straight from your account in no time.
Saleshandy enables you to create high-level personalization to connect with your prospects and build a long-term relationship.
Additional key features of Saleshandy
- Send personalized email campaign (sequence): Using Saleshandy one can send personalized email campaigns (sequences) to up to 5000 contacts in a day. Using personalization in the subject line increases open rate by 16% and reply rate by 3%.
- Automated follow-up (stages): Saleshandy provides the capability to add up to 49 stages of condition-based follow-up emails. Automated follow-ups increase the email campaign (sequence) response rate.
- Custom email templates: Save time by creating pre-saved email templates and adding them wherever required with just a single click. The team collaboration feature makes sharing of these pre-saved templates with other team members easy.
- Email deliverability: The unique email deliverability mechanism of Saleshandy helps you avoid the spam filter and Gmail promotion tab. The email sent with Saleshandy lands straight in the primary inbox of your prospects.
- Advance performance report: You get detailed analytic reports of email bounce rate, email open rate as well as the reply rate of each individual email in a campaign (sequence). The user or admin can download the reports of your campaign (sequence) and team to evaluate the performance. This performance report will help in optimizing the campaign (sequence) and increase the conversion rate.
- Real-time writing assistance: With its real-time writing assistance feature, Saleshandy helps you stay on top of your content engagement. It provides four real-time ideas while you’re composing your email to ensure that it gets delivered.
Saleshandy customer review:
2. Overloop
Overloop is a sales automation tool that provides features of sales productivity enhancement.
Mail tracking, email finding, and email verification are to name a few. It has a user interface that saves time by providing stats and reports in their web app. They also help teams to integrate their marketing activities together.
Pricing Plans:
- Lite – €39/mo
- 1 user
- Unlimited contacts
- Unlimited workflows
- Unlimited deals
- Standard – €79/mo
- 1 user
- Unlimited contacts
- Unlimited workflows
- Unlimited deals
- Advanced – €129/mo
- Email Automation
- Unlimited Pipelines
- Email Tracking (Opens, Clicks, Replies)
- Reporting and Insights
- Email Finder (250 credits/month)
3. Smartreach.io
Smartreach is a simple cold email tool for B2B companies that allows you to send multiple personalized email campaigns with custom merge tags.
To automate the outreach campaign, it provides auto follow-up features that eliminate the manual process and increase the response rate.
Smartreach also provides a SPAM tester that helps in email delivery in the primary inbox rather than the spam. The advanced analytics with A/B testing empowers the user to build productive campaigns.
Pricing plans:
- Standard- $24 per month
- 1000 / user
- Intelligent reply detection and follow-up pausing
- Use different send & receive email accounts
- Personalisation with merge tags
- Advanced personalisation with liquid syntax
- Advanced scheduling
- Pro- $39 per month
- 2000 / user
- Intelligent reply detection and follow-up pausing
- Use different send & receive email accounts
- Personalisation with merge tags
- Advanced personalisation with liquid syntax
- Advanced scheduling
- Ultimate- $59 per month
- No limit
- Intelligent reply detection and follow-up pausing
- Use different send & receive email accounts
- Personalisation with merge tags
- Advanced personalisation with liquid syntax
- Advanced scheduling
4. Rebump
Rebump is a fantastic app that helps you manage your follow-ups. It will automate your follow ups entirely and ensure an average of 30% response rate for its customers.
It is one of the most prominently used as an auto follow-up tool in the marketplace.
Pricing Plans:
- Unlimited- $5/monthly (billed annually)
- Automatic Follow-up Emails
- Customizable bump messages
- Customizable bump intervals
- Specify bump days and times
- Works with most email clients
- Unlimited plus- $12/ month (billed annually)
- Up to 10 bumps per message
- Track if email was opened/read
- Personalized Bumps
- Multiple Bump Sequences
- Pause Messages
- Email Throttling
- Unlimited premium- $19/ month (billed annually)
- Up to 10 bumps per message
- Track if email was opened/read
- Personalized Bumps
- Gmail signatures
- Multiple response types
- Zapier integration
5. FollowUp.cc
As the name suggests, the main feature of Followup.cc is following up and we all know how important it is to follow up on cold emailing prospects.
Pricing plans:
- Starter- $18/monthly (billed annually)
- Follow-up reminders
- Limited Email Open/Click Tracking
- Send Later
- Snoozing Email
- Tags for contacts
- 2 Email Aliases
- Professional- $29/monthly (billed annually)
- All Starter features
- Email Open/Click Tracking
- Auto Follow-ups
- Attachment support
- Daily summary
- 5 Email Aliases
- Salesforce addition- $40/monthly (billed annually)
- All Professional features
- Email Open/Click Tracking
- Team reports
- Auto-add to Salesforce
- Salesforce Tab
- 5 Email Aliases
6. Reply
Reply helps you increase your sales outreach and maintains a personal touch with the emails.
Emails can be sequenced according to your needs, and you can A/B test them. Their primary purpose is to induce 1:1 conversions at scale.
They claim to take your prospect and communication to the very next level within one platform. While you conduct your client research, it helps you track their activities as well.
Pricing plans:
- Free plan
- Find 200 business emails
- LinkedIn and Sales Navigator
- Export via CSV file
- $49 plan
- Find 5000 business emails
- LinkedIn and Sales Navigator
- Export via CSV file
- $99 plan
- Unlimited business emails
- LinkedIn and Sales Navigator
- Export via CSV file
7. Mailshake
Mailshake is one of the most straightforward solutions for cold-emailing.
They provide you with some fantastic content promotion, lead generation, link building, PR pitches, and guest post templates.
Pricing plans:
- Email outreach- $44/month (billed annually)
- Mail accounts from any provider
- Gmail / Outlook / SMTP
- Email personalization
- Advanced scheduling & throttling
- 5k recipients per campaign
- 5k list-cleaning credits monthly
- Sales engagement- $44/month (billed annually)
- Phone dialer
- Social Selling
- Create custom tasks
- 10k list-cleaning credits monthly
- 10k recipients per campaign
- 1000+ integrations via Zapier
8. Gmass
Gmass provides you with some unique features like a compose window from Gmail, test mode, Google sheets integration, scheduling, open tracking, click tracking, unsubscribe link, etc.
Pricing plans:
- For individual,
- Standard model: $19.95/ per month
- Unlimited use
- All other features
- Premium model: $29.95/per month
- Sequences and follow-ups
- A/B testing
- All other features
- For team
- Premium model: $125for 5 users.
- Sequences and follow-ups
- Mail merge personalization
- A/B testing
- All other features
9. Streak
Streak encompasses the mission of running your entire business from your inbox.
They aim at making it simple to manage your everyday processes so that you can close more deals and resolve more support tickets and get things done.
Pricing plans:
- Free- $0/per user
- Basic CRM 500
- Mail merge 50
- Email tracking
- Solo- $15/per user (billed annually)
- Basic CRM 5000
- Mail merge 800*
- Pro-$49/per user (billed annually)
- Advanced CRM ∞
- Shared pipelines
- Mail merge 1500
- Enterprise- $129/per user (billed annually)
- Custom permissions
- Data validation
- Priority support
10. Lemlist
Lemlist is an all-in-one cold email software for all sales professionals.
Schedule personalized email campaigns, add follow-up stages and land your emails directly in the primary mailbox.
Along with personalized cold emails, they also allow you to design personalized images, which makes the whole thing stand out of the league.
Lemlist’s dynamic landing page feature makes the tool one of the best cold email software on the list.
Pricing plans:
- Email outreach- $50 (billed annually)
- All “Email warm-up” features
- Personalization at scale
- Automate follow-ups
- Invite teams
- Integrations + API
- Sales engagement- $83 (billed annually)
- All “Email outreach” features
- LinkedIn workflows
- Video prospecting
- LinkedIn extension + enrichment
- Custom landing pages
- Cold calls
11.Woodpecker
Woodpecker can be your best cold-emailing partner with some bewildering features like reply detection, cold email personalization, opens and clicks tracking, teamwork security, etc.
Pricing plans:
- $39 per slot (billed annually)
- Up to 50 new people contacted daily
- Unlimited follow-ups
- Unlimited team members
- Free email list verification & validation
- Deliverability check
- Integration with any email provider
The pricing changes based on the number of daily contacts
12. Mixmax
Mixmax comes with a variety of features that a salesperson can leverage from. One-click meetings, send later, mix max sequences, advanced embedding, email tracking, etc.
Pricing plans:
- Free Plan – $0 per user per month
- Calendaring & email productivity
- Starter – $9 per user per month
- Calendaring & email productivity – without limits
- SMB – $24 per user per month
- Email campaigns & calendaring for teams
- Growth – $49 per user per month
- Sales automation for growing teams
- Enterprise
- You will have to request a demo to get the pricing
13. Easysendy
Easysendy lets you automatically segment the email subscribers according to your business requirements in different categories such as name, location, and email open or link click action.
This helps you send personalized emails to the targeted segments.
Pricing plans:
- $19 /mo
- For 10000 Subscribers
- 5 Emails / Second Speed
- 2 Delivery Servers
- $59 /mo
- For 100000 Subscribers
- 15 Emails / Second Speed
- 2 Delivery Servers
- $89 /mo
- For 150000 Subscribers
- 30 Emails / Second Speed
- 4 Delivery Servers
- $119 /mo
- For 200000 Subscribers
- 30 Emails / Second Speed
- 4 Delivery Servers
- $349 /mo
- For 1000000 Subscribers
- 30 Emails / Second Speed
- 10 Delivery Servers
14. Klenty
Klenty gives you an option of over 100+ templates for your cold emailing needs.
They help you identify the hot prospects and provide you with features like a smart database, cadences, manage opportunities, email finders, Gmail extensions, custom fields, CRM Sync, email tracking, and advanced CRM integration.
Pricing plans:
- Startup– $35 per user/month (billed annually)
- Email Cadences
- API
- Zapier
- Gmail Plugin
- Mail Merge
- Growth– $60 per user/month (billed annually)
- Everything in Startup +
- Cadence Playbooks
- Multichannel Outreach
- CRM Integrations
- Hot Prospects (Beta)
- Website Tracking
- Enterprise– $100 per user/month (billed annually)
- Everything in Growth +
- IP based login restrictions
- Monthly customer
- success review
- Monthly deliverability reports
15. Yesware
Yesware aims at making your sales prospecting simpler.
It helps you set up a simple email touch pattern, or layer in calls, automated drip campaigns, and social selling to target busy decision-makers from all campaigns.
(One on one comparison: Saleshandy vs Yesware)
Pricing plans:
- Pro – $15/ user per month
- Unlimited Email Tracking
- Unlimited Attachment Tracking
- Unlimited Email Templates
- Meeting Scheduler
- Response Insights
- Premium – $35/ user per month
- Unlimited Campaigns
- Colleague Calendaring
- Unlimited Shared Campaigns
- Unlimited Shared Templates
- Team Reporting
- Enterprise – $65/ user per month
- Salesforce Inbox Sidebar
- Salesforce Calendar Sync
- Salesforce Bi-Directional Activity Sync
- Import Leads/Contacts to Campaigns
- Salesforce Reporting
16. Close.io
Close.io allows you to send more emails, make sales calls, and do away with manual data entry. Their software allows you to track all communication with your leads in one spot.
Pricing plans:
- Starter – $29
- 3 Users or less
- Up to 2,500 Leads
- 1 Pipeline View
- Up to 5 Email Templates
- Up to 5 Custom Fields
- Basic- $69
- 30 User limit
- 1 Pipeline View
- 1 Custom Activity
- Professional- $99
- 100 User limit
- Up to 3 Pipeline Views
- Up to 5 Custom Activities
- Call recordings saved for 7 days
- Business- $149
- Unlimited Users
- Predictive Dialer
- Up to 10 Pipeline Views
- Up to 200 Custom Activities
- Custom roles & permissions
- Call coaching
17. PersistIQ
PersistIQ helps you convert your sales prospects.
It claims to be able to scale the human element in addition to the volume of sales emails that you send out each week.
Pricing plans:
- Essentials – $59 per user / month (Billed yearly)
- 300 emails / day (per user)
- Unlimited Prospects
- Unlimited Campaigns
- A/B Testing
- Email & Live Chat Support
- Premium – $99 per user / month (Billed yearly)
- All of Essentials plus:
- 600 emails / day (per user)
- Salesforce Integration
- Live Video (Zoom) Support
- Phone Dialer
- Call Recordings
- Teams – $59 per user / month (Billed yearly)
- All of Premium plus:
- Starts at 3 users
- Unlimited emails / day (per user)
- Team Task Reporting
- Deal Customer Persona Review
- Prospect Source Implementation
18. Aweber
Aweber has some of its core values like creating remarkable experiences, executing with passion, fostering respect and cooperation, inviting feedback, learning, educating, innovating, and having fun.
It offers a 30-day free trial and proposes features like email blasts, email newsletters, drag and drop editor, HTML template, campaigns, tagging, autoresponder follow ups, etc.
Pricing plans:
- Free – 0 – 500 Subscribers
- Pro – $16.15 /mo Billed Annually (The prices change based on the subscribers you need)
19. ContactMonkey
ContactMonkey is mostly known for its email tracking and smooth SalesForce integration. They have just jumped into the field of cold emailing by launching their Mail Merge feature.
Besides these features, you can also schedule emails using ContactMonkey.
Pricing Plans:
They offer 3 pricing models: Essential, plus, and enterprise. You will have to send a request to get a quotation.
20. Outreach
Outreach can be defined as an all-in-one system that can scale workflows for the sales team more efficiently.
Salespeople can call or text in any part of the country using outreach and can integrate social media as a part of their sales process.
Pricing plans:
You will have to send a request to know the pricing.
21. Mailchimp
MailChimp doesn’t need any introduction. We all are familiar with MailChimp and used the same at some point or another.
It is the best tool to send out email newsletters and it has 100+ email templates to get you started.
And these newsletters can be sent in bulk and you can analyze the success of your campaigns too.
Pricing plans:
- Free- $0 per month
- Marketing CRM
- Creative Assistant
- Website Builder
- Forms & Landing Pages
- Mailchimp Domain
- Essentials – $10 per month
- Email & Landing Page Templates
- Customer Journey Builder
- Custom Branding
- A/B Testing
- 24/7 Email & Chat Support
- Standard- $15 per month
- Customer Journey Builder + Branching Points
- Send Time Optimization
- Behavioral Targeting
- Custom Templates
- Dynamic Content
- Premium- $303 per month
- Advanced Segmentation
- Multivariate Testing
- Comparative Reporting
- Unlimited Seats & Role-Based Access
- Phone & Priority Support
22. Cliently
Cliently, as the name suggests, is all about your clients and prospects. It tracks every conversation and helps you provide leads and follow-ups.
Pricing plans:
- Sales engagement- $39 per month
- Flows/Engagement
- Live View
- Email + Video + Direct Mail
- Unlimited Filters & Recipes
- Revenue engagement- $59 per month
- Flows/Engagement
- Live View w/Salesforce
- Email + Video + Direct Mail
- Unlimited Filters & Recipes
- Salesforce/Hubspot/ Pipedrive Integrations
23. TruCadence
TruCadence is a multi-channel sales engagement platform that helps you to sequence your lead follow-ups and engage your leads systematically across multiple communication modes like email, call, social, video, and text.
Pricing plans:
You will have to send a request to know the pricing.
24. Remail
Remail is the simple solution for cold-emailing. Like the tools mentioned above, it makes email outreach easy with personalization and auto follow-up features.
Its advanced filters recycle the database periodically, select those who have not responded previously, and launch a new campaign accordingly.
Moreover, you can save your time by using its pre-set email templates. Email scheduling and email validation are some other noteworthy features that make this tool more useful.
Pricing plans:
- Simple plan- $672 billed annually
- Unlimited number of contacts
- Automatic and unlimited follow-ups
- Reply, click and open tracking
- Email AB testing
- Personalization of each email
25. GrowthGenius
GrowthGenius is an AI-backed sales prospecting software that helps you close your leads with minimum effort.
It is a personalized data-driven solution for your cold outreach. Just provide the product information to the tool and let the tool close leads for you.
After getting your product information, the tool engages in the email conversation with your best possible customers, get replies from them and you will get quality leads without putting in too much effort.
Pricing plans:
- Free Trial- $0
- 500 Prospects
- Email + LinkedIn Automation
- AutoProspect
- Unlimited Campaigns, Sending & Contact Uploads
- A/B Testing
- 250 Million Profiles + 10 Million Companies
- Essentials- $99 Per user, per month (Billed monthly)
- 500 Prospects / month
- Email + LinkedIn Automation
- AutoProspect
- Unlimited Campaigns, Sending & Contact Uploads
- A/B Testing
- 250 Million Profiles + 10 Million Companies
- Unlimited*- $299 Per user, per month (Billed monthly)
- Unlimited Prospects / month
- Email + LinkedIn Automation
- AutoProspect
- Unlimited Campaigns, Sending & Contact Uploads
- A/B Testing
- 250 Million Profiles + 10 Million Companies
26. AutoPitch
AutoPitch is an amazing cold email marketing software that empowers users to create drip sequences.
It allows you to send personalized cold email campaigns along with trigger-based automated follow-up emails to warm your cold outreach prospects.
AutoPitch integrates with Gmail, Office, SMTP. Its Email Scheduling features help you to send an email at the best time suite for your and email tracking with real-time reporting empowers you to take quick action.
Pricing plans:
- Launch– $0 Per Month
- 500 Contacts
- 500 Emails / month
- Auto Follow-ups
- Team Based Pricing
- All other features included
- Growth– $19 Per Month
- 10000 Contacts
- 20000 Emails / month
- Auto Follow-ups
- Team Based Pricing
- All other features included
- Premium– $49 Per Month
- 50000 Contacts
- 50000 Emails / month
- Auto Follow-ups
- Team Based Pricing
- All other features included
27. Alfred
Alfred is one of the easiest email automation software that helps companies send multiple and personalized messages on platforms like LinkedIn, Twitter, Email, and more.
Their powerful integration, in-depth analytics, advanced LinkedIn CRM, email campaign sequences help you to hit the nail on the right head.
Pricing plans:
- Personal- $29/month
- 100% Cloud Platform
- 3 Active Campaigns
- Basic Linkedin Automation
- Basic Linkedin CRM
- Send 400 invites per week
- Business- $59/month
- Supports Sales Navigator
- 6 Active Campaign
- Advanced Linkedin Automation
- Advanced Linkedin CRM
- Linkedin Groups Automation
- Sales Navigator- $39/month
- Access to LinkedIn subscriptions – Job seeker, LinkedIn Learning access
- Extended Network Access – Unlimited search, Saved searches, Who’s viewed your profile in the past 90 days
- Reach out – InMails with 30 credits per month to closed profiles and 800 InMail per month to open profiles
- Integrate with your sales tools – SNAP, Outlook web integration, Sales Navigator mobile app
28. MailRush.io
MailRush.io is effective for long-term outreach campaigns.
Its features like tracking email opens and replies, sending automated follow-ups, and other metrics help you to stay informed and make you ready for your next move.
Pricing plans:
- Starter- $19/mo
- Instant Activation
- 10,000 Emails per month
- 1,000 Emails per day
- SMTP with Shared IP
- 1 Active Sending Campaign
- Pro- $49/mo
- Instant Activation
- 50,000 Emails per month
- 1,500 Emails per day
- SMTP with Shared IP
- 3 Active Sending Campaign
- Premium- $99/mo
- Instant Activation
- 100,000 Emails per month
- 3,000 Emails per day
- SMTP with Dedicated IP
- 5 Active Sending Campaign
29. Snov.io
Snov.io is a popular automation platform. It is known for its features like email verification, email tracking, integrations, and email drip campaign.
Additionally, they allow you to automate your email campaign which saves a ton of time.
Pricing plans:
- S – $33/mo (Billed annually)
- 1000 credits
- 5000 unique recipients
- Unlimited users
- M- $83/mo (Billed annually)
- 5000 credits
- 10000 unique recipients
- Unlimited users
- L- $158/mo (Billed annually)
- 20000 credits
- 30000 unique recipients
- Unlimited users
- XL- $308/mo (Billed annually)
- 50000 credits
- 50000 unique recipients
- Unlimited users
- XXL- $615/mo (Billed annually)
- 100000 credits
- 100000 unique recipients
- Unlimited users
Summary:
Emails are one of the most effective ways for marketers to generate leads for their company.
According to a study, 89% of marketers say that their primary channel for lead generation is emails.
But emailing so many people using different approaches can decrease the morale of salespeople and which can lead to less productivity but the above-mentioned tools are the solution to this problem.
That’s not all
Hope you find our list of tested cold emailing software useful.
We will keep on updating it with time. If you believe that there is a related tool that should be on this list, then please do share its name with us.
Bonus tools
Zerobounce
Zerobounce makes sure that your email efforts don’t go waste. They help you verify your email list so that you land straight in the primary inbox. If your emails often get bounced or land in the spam folder, your ESP (Email Service Provider) might consider you as a spammer.
Using Zerobounce, you can easily upload the list of your recipients and get the number of valid and invalid email addresses within a few minutes.
Pricing plan:
The pricing plan depends on the number of emails you want to send.
- Emails from 2,000 are priced at $0.008 USD
- Emails from 5,000 are priced at$0.0078 USD
- Emails from 10,000 are priced at $0.0065 USD
- Emails from 100,000 are priced at $0.0039 USD
Hunter.io
Never run out of leads using Hunter.io. Using the tool, you can search for the email addresses of professionals in seconds. It also offers a very interesting feature called Domain search.
You can search for people working behind a domain/brand from the website. It gives you their names and email addresses. They offer a chrome extension as well.
Pricing plan:
Free $0
- 25 Monthly searches
- 50 Monthly verifications
- 1 Email account
Starter $34/ per month
- 500 Monthly searches
- 1000 Monthly verifications
- 5 Email accounts
- Get Domain Search full results
Growth $69/ per month
- 2500 Monthly searches
- 5000 Monthly verifications
- 10 Email accounts
- Get Domain Search full results
- Download Domain Search results
Pro $139/ per month
- 10000 Monthly searches
- 20000 Monthly verifications
- 20 Email accounts
- Get Domain Search full results
- Download Domain Search results
Business $279/ per month
- 30000 Monthly searches
- 60000 Monthly verifications
- 40 Email accounts
- Get Domain Search full results
- Download Domain Search results
FAQs
What is cold emailing?
Cold emailing is the process of sending emails to your prospects and turning them into customers. Cold emailing may sound similar to cold calling, but the mode of communication changes here.
In cold emailing, you don’t hardcore send a sale pitch, but you try to build a connection with your prospect. With consistent efforts, you turn those cold prospects into customers.
Is it legal to send cold emails?
Different countries have a different take on cold emailing.
Cold emailing is legal in the United States (US). You can send an email to individuals you’ve never met or contacted before. In the European Union (UN), you can send cold emails under the GDPR.
Both countries have a set of regulations that you need to follow while sending a cold email, or you can get fined if you fail to keep up.
What is a cold email software?
A cold email software acts like a platform that helps you send your cold emails to your prospects. Like, a bridge between you and your prospects. A cold email software offers features that make your cold email campaign (sequence) effective.
Source : https://www.saleshandy.com/blog/cold-email-software/
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