Are Subvention Programs the Answer to Recovery, or a Recipe for Unfair Competition?
Some destinations use subvention programs to attract events. Some detractors, however, argue that they’re ineffective — or so effective that they create unfair competition. Is there a place for subvention as the industry edges towards recovery? Event cancellations. Venue restrictions. Lockdowns. Pivot to digital and now to hybrid. It goes without saying that the last […]
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