How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball

The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. The festival featured four stages and more than 70 musical acts, art installations, NYC-themed photo ops and a new 360-degree stage design that minimized sound bleed. Sponsors included experiential newcomers like cryptocurrency platform Coinbase as well as festival-circuit favorites including Tito’s and Bacardi. Take a photo tour of what’s new and different this year at New York’s homegrown festival.

More Music Festival Strategies:

• Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season
• Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm

Featured photo credit: Bacardi

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