Nine Pandemic-era Sampling Activations with Tasty Strategies

From celebrity chef partnerships to restaurant menu infusions to unexpected food trucks, brands are leaning on a variety of tactics to deploy safe, yet satisfying, sampling experiences for eager consumers. And as they can operate at small scale and meet local health regulations, these events, by default, are often optimized for COVID safety. Here, we round up nine brands engaging consumer tastebuds and loyalty in the pandemic era.

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