Marketing is a broad spectrum, and in this spectrum, there are a variety of modes to choose from.
Whichever business you take, for example, influencer marketing is one of the popular strategies of their marketing campaign.
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Source : https://bebrandsneed.medium.com/marketing-is-a-broad-spectrum-and-in-this-spectrum-there-are-a-variety-of-modes-to-choose-from-a61f2d5061d3?source=rss——influencer_marketing-5