Weekly Roundup: Insight Selling vs Solution Selling, Tips for Hiring the Right Team + More
– MOTIVATION –
“Change your thinking, change your life.”
– Ernest Holmes
– AROUND THE WEB –
<< If you only read one thing >>
Insight Selling vs Solution Selling + How Modern Sales Teams Use Both– Close
Your prospects are inundated with information.
So, you assume your prospects enter your sales pipeline armed with a clear understanding of their challenges and the available solutions.
Or do they?
According to studies by Gartner, 77% of B2B buyers state that their last purchase was very complex.
Why? First, because the number of people involved in a deal has increased over the last years—63% of purchases have more than 4 people involved, according to research by Forrester from early 2021.
Second, because each person involved in the purchase is armed with their own research and information. >>> READ MORE
