B2B Marketing News: Brand Social Media Expectations Study, Google Postpones Cookie Changes, & B2B Buyer Behavior Report

Google delays blocking third-party cookies in Chrome until 2023
Google has announced that it will postpone its previously-announced abandonment of third-party tracking cookies in its Chrome web browser, a change that will now not take place until 2023, the search giant has revealed. The postponement has given marketers additional time to work on and implement alternative tracking methods. The Verge

US ranks last among 46 countries in trust in media, Reuters Institute report finds
29 percent of U.S. consumers say they trust the news media, a figure that is the lowest of any nation in the newly-released annual report from Reuters Institute for the Study of Journalism at Oxford. The report also showed that the pandemic has brought about rapid adoption of new digital consumption behaviors, among other insights of interest to digital marketers. The Poynter Institute

Ad Spending Surges 56% In May, All Media Except Magazines Rise
Advertising spending in the U.S. in May jumping by 56 percent year-over-year, topping April’s 53 percent rise, according to recently-released ad spend data of interest to online marketers. The data also shows that digital ad spending in the U.S. climbed at an even higher 69 percent in May. MediaPost

Facebook launches Clubhouse-like live audio rooms and podcasts
Facebook has rolled out its take on live audio rooms similar to features made popular by audio-call-based social communication firm Clubhouse, and has also launched new podcast and related monetization features on the platform, Facebook recently announced. Reuters

DOA Emails: Consumers Say Only 5% Of Messages Are Well-Timed To Their Needs
Just five percent of consumers say that email offerings they get are well-timed to mesh with their needs, while some 83 percent will, however, purchase from firms that are sending relevant messages — two of several statistics of interest to digital marketers in newly-released email marketing survey data. MediaPost

Consumers are hungry for live events. Here’s how brands should respond
87 percent of consumers say they are willing to use technology while attending live events, with more than half noting that they appreciate the flexibility that hybrid events bring — two of numerous insights in recently-released survey data examining changing expectations for events and digital experiences. Campaign US

2021 State of B2B Digital Marketing [Report]
The number one digital marketing trend B2B brands are prioritizing is the utilization of new social platforms, while 57 percent of marketers said that social media was seen as the area of digital customer experience that had the most impact on overall strategic success, according to newly-released B2B digital marketing report data. Wpromote

YouTube Adds New Control Options for Shorts Remixes, Tests Shorts Analytics in the Main App
Google’s YouTube video platform has updated its main mobile app, adding a slew of new features including bulk audio sampling blocking, additional video usage statistic data, and video remixing options for its Shorts feature, the video giant recently announced. Social Media Today

B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers
B2B buyers say that misleading information and not understanding their needs are the two top B2B seller behaviors that will end the possibility of doing business, followed by sellers that don’t understand their own product or service, according to recently-released survey data. MarketingCharts

New Report Looks at Evolving Consumer Expectations From Brands on Social Media [Infographic]
90 percent of consumers will purchase from brands they follow on social, while a leading 33 percent say they prefer social media for reaching out with customer service questions — two of many statistics of interest to online marketers in the latest survey report from Sprout Social. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at the “customer lifetime value” by Marketoonist Tom Fishburne — Marketoonist

Gamer Captures Bigfoot at Atrocious 1080p Resolution — Hard Drive

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — What’s Trending: From Content to Experience for B2B Marketing — LinkedIn (client)
• Lee Odden — Sorry, Marketers — People Don’t Care About Brands — Mark Armstrong

Have you come across your own top B2B marketing article from the past week of industry news? Please drop us a line in the comments below.

Thank you for joining us for the TopRank Marketing B2B marketing news, and please come back again next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

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