B2B Marketing News: Key Remote Team Motivators, Google’s New Marketing Features, & Twitter’s New Blue Subscription Service

Ad Exec Vaccinations Reach 87%, Plans For Business Travel Improve Dramatically
In May 77 percent of U.S. advertising industry executives said they were willing to travel domestically for business, a sharp increase from the 23 percent figure in February, while 87 percent said that they have been vaccinated against the coronavirus, according to newly-released survey data of interest to digital marketers. MediaPost

Key Takeways From the Google Marketing Livestream
Google’s Marketing Livestream event saw the search giant reveal an array of new features and product upgrades, including wider availability of its Google Ads custom audience functionality, new conversion tracking for Google Tag Manager, and updated Google Analytics insights, along with other changes, Google recently announced. Search Engine Journal

Twitter: Social media giant lists new ‘Blue’ subscription service
Twitter has make moves to begin its Twitter Blue subscription offering, which has been viewed by some Twitter observers as likely to contain an array of potentially enticing new features including the ability to undo a tweet for a period of time after it’s been posted, an improved TweetDeck interface for power users seeking to keep tabs on multiple brands or topics in real-time, and custom subscriber-only color theme options. BBC

More People Report Leaving Reviews Online for Positive than Negative Experiences
56 percent of U.S. consumers say they leave online reviews because of product excellence, while 41 percent do so after finding a product unsatisfactory — two of several statistics of interest to online marketers contained in recently-released survey data. MarketingCharts

Facebook Now Enables You To Embed Facebook Videos at a Chosen Time in the Playback
Facebook has added functionality to share and embed video content that begins playing at any chosen spot — a feature YouTube has long offered — the social media giant recently announced. The new Facebook feature brings greater flexibility to marketers looking to utilize various portions of their videos on the platform. Social Media Today

Twitter’s Fleets are getting Stories-like ads
Twitter has begun rolling out a new advertising format for its Fleets story-format content, offering full-screen Fleet billboard ads up to 30 seconds long, the firm recently announced. The Verge

4 in 10 US Internet Users Say They Check Their Phone Every Few Minutes
39.1 percent of U.S. adult Internet users turn to their phone for research instead of their computer, while 38.3 percent say that they check their phone every few minutes, with 23.1 percent often having 10 or more web browsing tabs open at any one time, according to newly-released global survey data. MarketingCharts

How to Keep Your Team Motivated, Remotely
How businesses have kept their remote teams motivated is examined in new survey data and analysis from the Harvard Business Review, which takes a look at the key motivators that are able to energize remote teams, along with an equally-important group of negative motivators that present challenges to employers. Harvard Business Review

Facebook and Instagram will now allow users to hide ‘Like’ counts on posts
Testing complete, Facebook and its Instagram platforms have both begun to roll out options for hiding public like counts, the firm recently announced — a change which may eventually impact how some content creators measure the success of marketing efforts. TechCrunch

ANA: Black-Owned Suppliers Still Are The Minority Of Ad Industry’s Diversity Mix
The Association of National Advertisers (ANA) most recently report on diversity in advertising revealed that black-owned suppliers were the minority, with a 10 percent figure that came in slightly less than the 11 percent Hispanic-owned figure, while 62 percent were women-owned, according to the association’s ad budget survey data. MediaPost

ON THE LIGHTER SIDE:

A lighthearted look at the “back to normal” by Marketoonist Tom Fishburne — Marketoonist

How the Commodore Amiga Powered Your Cable System in the ’90s — Hard Drive

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• SAP — Influencer Marketing and Building Customer Relationships: Ursula Ringham on Marketing Smarts [Podcast] — MarketingProfs
• Lee Odden — Pubcon Florida Social Influencer and Neuromarketing Workshop — Pubcon
• LinkedIn — AdExchanger Talks: The Lowdown On LinkedIn Marketing Solutions With Product VP Gyanda Sachdeva — AdExchanger
• Lee Odden — Marketing in unsicheren Zeiten [In German] — LinkedIn (client)

Have you uncovered your own most important B2B marketing article from the past week of industry news? Please drop us a line in the comments below.

Thanks for taking the time to join us for the TopRank Marketing B2B marketing news, and we hope you’ll return again next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

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