Stop Spending Time with Lousy Prospects: 3 Criteria to Help Qualify Your Prospects

Many sellers struggle to develop new customers. Often this has less to do with the seller’s ability to sell, and more to do with the seller’s ability to select quality prospects.

Some prospects are better than others, and qualifying them will help determine which of the prospects should be pursued and which prospects should not.

As you search for ideal prospects (future key accounts), use the following criteria to determine which current clients have the greatest potential for growth and deserve the most time and attention.