Has Virtual Event Data Raised the Bar for Proving In-Person Event ROI?

Prior to the pandemic, the folding of events into marketing departments added pressure to prove event success with the hard data that marketing teams were accustomed to seeing. The recent explosion in virtual events will undoubtedly amplify this trend. When it comes to the buzz around virtual events, most of the focus has been on […]

The post Has Virtual Event Data Raised the Bar for Proving In-Person Event ROI? by Angela Tupper appeared first on https://www.eventmanagerblog.com