What’s Your Account List Management Strategy?
Too many sales organizations don’t have an Account List Management Strategy (ALMS) or they have one that provides little strategic value. In mature businesses, the lack of a priority-based ALMS is often tied to the following:
- High levels of account attrition
- Limited new business development
- Marginal productivity and missed revenue goals
Source : https://blog.thecenterforsalesstrategy.com/whats-your-account-list-management-strategy
