The 8 Essentials to a High Performing B2B Sales Organization

There’s a lot to get right if you’re trying to build a high performing sales organization.

That’s because sales organizations are complex systems, like the nervous system. The nervous system contains a network of specialized cells called neurons. Nerve impulses have a domino effect. Each neuron receives an impulse and must pass it on to the next neuron and make sure the correct impulse continues on its path. If something goes wrong in this process, you have problems.  

In a sales organization, there’s the same domino effect. If you don’t get all 8 essentials right, you’ll have problems.