Sponsors Share the Biggest Hits and Misses at Virtual Trade Shows

Since the pandemic began, industry insiders have pinpointed trade shows as the event format least suited to virtual delivery. While the wider reach of virtual events might seem to provide automatic marketing value, trade show sponsors are telling a different story. The problem is that higher virtual attendance numbers don’t necessarily translate to greater potential […]

The post Sponsors Share the Biggest Hits and Misses at Virtual Trade Shows by Angela Tupper appeared first on https://www.eventmanagerblog.com