B2B Marketing News: CMOs & Influencer Marketing See Pandemic Shifts, Virtual B2B Events Here To Stay, & New Social State of Digital Study

Most CMOs expect role to change as a result of Covid-19, finds LinkedIn
Nearly 75 percent of chief marketing officers believe their role as CMO will change due to the pandemic, to include more branding and greater internal communications, according to recently-released survey data of interest to digital marketers. The Drum

6 Ways COVID-19 has Impacted B2B Influencer Marketing
During the pandemic social media users increased their engagement levels with content from industry influencers, lead by the technology industry, which saw a 440 percent increase from 2019 to 2020 — one of several findings of interest to online marketers in recently-released Onalytica report data. Onalytica

Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic
68 percent of B2B organization executives see the virtual elements of future physical events creating a continuing hybrid, with the top event value metrics being virtual exhibitor booth traffic and attendees taking part in sponsored sessions and activities, according to newly-released survey data. Marketing Charts

Consumers Now Say Online Platforms Are Essential: Study
. Media Post

Two-thirds of global CMOs to boost spend and scale-up tech in 2021
57 percent of consumers say that Facebook, Amazon and Google are essential services, and 26 percent have improved their at-home technology in order to better accommodate the increased amount of time spent at home due to the pandemic, according to recently-released survey data. The Drum

Digital Ad Spend Rose By 58.2% Worldwide In Q4 2020: Study
Global cost-per-click (CPC) advertising spending rose by nine percent in the final quarter of 2020 compared to the 2019, climbing even higher to 14.7 percent in North America, while total eCommerce spending was up 24.8 percent — some of numerous findings in recently-released social media trend report data. Media Post

YouTube is testing clips on live streams and VODs
Google’s YouTube has begun a test that allows users to create 5 to 60-second clips of live-stream or video content, which is then featured at separate new unique URLs, as the video giant begins offering the feature that is increasingly popular on other social video platforms, YouTube recently announced. The Verge

Dour Dentsu Forecast Lowers U.S., Worldwide Ad Consensus
An 8.8 percent drop in global advertising spending was seen in 2020, with a rebound of 5.8 percent growth predicted for 2021, according to recently-released data examining forecast data from four leading holding companies. Media Post

How The Pandemic Has Changed Video Content And Consumption
Video consumption rates have risen during the pandemic, with Cisco estimates predicting that a full 82 percent of new content creation will be in the form of video, and Forbes takes a look at the rise of relatable video content in 2021. Forbes

Digital 2021: the latest insights into the ‘state of digital’
Video has more engagement power than ever, as 63 percent of consumers now say that they always or often finish watching a video in a single viewing, one of numerous statistics and findings in the recently-released nearly 300-page annual state of digital report from Hootsuite and We Are Social. We Are Social

ON THE LIGHTER SIDE:

A lighthearted look at “playing it safe” by Marketoonist Tom Fishburne — Marketoonist

Free Version Of Meditation App Plays Panicked Shrieks Every 15 Minutes — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lane R. Ellis — 10 Tips for Generating New Ideas to Support and Grow Your Small Business — Small Business Trends
• TopRank Marketing — 16 Techniques to Power Up Your Content Creation — Convince and Convert
• Lee Odden — When it comes to brand repositioning, content is king — Convince and Convert

Have you found your own top B2B marketing story from the past week of industry news? Please let us know in the comments below.

Thank you for joining us for another edition of the TopRank Marketing B2B marketing news, and we hope that you’ll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: CMOs & Influencer Marketing See Pandemic Shifts, Virtual B2B Events Here To Stay, & New Social State of Digital Study appeared first on B2B Marketing Blog – TopRank®.