Weekly Roundup: Selfless Curiosity, Why Sales Training Fails + More
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“Great leaders don’t set out to be a leader. They set out to make a difference. It’s never about the role – always about the goal.”
-Lisa Haisha
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Selfless Curiosity–The Revenue Generator–GAN
In many situations, our intentions are probably pure—we may believe that what we are selling is good and that our product will help make lives easier and better.
Yet, something is missing. In Daniel Pink’s book To Sell Is Human, he shared a study from the INSEAD business school in France showing that empathizers—those who take the time to truly understand what’s going on with the person they’re talking to— typically strike a deal 76% of the time. Just by authentically caring for the person you’re talking to and understanding what they’re going through, you’ll strike a deal 76% of the time.
So, how do we reorient our sales tactics around the customer? >>> READ MORE
