Don’t hate the player, hate the game: Why the way we measure influencer marketing is broken. Many articles have been written on the topic of influencer fraud, with much frustration directed at those who seek to artificially inflate… Continue reading on Medium » Source : https://andrewjlaity.medium.com/dont-hate-the-player-hate-the-game-why-the-way-we-measure-influencer-marketing-is-broken-9ffa06235ecd?source=rss——influencer_marketing-5 marketingcawpuser https://marketing.ca See author's posts Continue Reading Previous: Leaning Into the Value of the Individual to Become Highly Bingeable, with Dr Peter McGraw of the SoNext: The path to Building your Personal and Professional Network Related Stories 10 Things You Need to Know About Micro-Influencers 1 min read Influencer marketing 10 Things You Need to Know About Micro-Influencers marketingcawpuser 2 hours ago WhatsApp’s new feature shows how easy it is to receive or end a call without opening the app —… 1 min read Influencer marketing WhatsApp’s new feature shows how easy it is to receive or end a call without opening the app —… marketingcawpuser 3 hours ago Navigating the Changing Landscape of Media Buying 1 min read Influencer marketing Navigating the Changing Landscape of Media Buying marketingcawpuser 3 hours ago Starting a gaming channel on YouTube? Get ahead of the game with these game-changing tips! 1 min read Influencer marketing Starting a gaming channel on YouTube? Get ahead of the game with these game-changing tips! marketingcawpuser 4 hours ago How to Make Money with Social Media Influencing 1 min read Influencer marketing How to Make Money with Social Media Influencing marketingcawpuser 6 hours ago KOLs Are The New VCs- And Why It’s Bullish For Your Bags 1 min read Influencer marketing KOLs Are The New VCs- And Why It’s Bullish For Your Bags marketingcawpuser 6 hours ago