The Impact on Small Businesses From All of the Cancelled Trade Shows
In 2019, events were widely considered one of the most effective B2B marketing strategies. With so many small- to medium-sized enterprises (SMEs) already struggling to maintain profits, how are they coping without the benefit of traditional trade shows? Explori, working in collaboration with UFI and SISO, surveyed 9,000 exhibitors and exhibition visitors to find out […]
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Source : https://www.eventmanagerblog.com/impact-cancelled-trade-shows
