Weekly Roundup: Get Salespeople to Use the CRM, Sell Anything to Anybody + More
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“Whether you think you can, or you think you can’t, you’re right.”
-Henry Ford
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6 Ways to Get Salespeople to Actually Use the CRM–LinkedIn
What’s in it for me?
If sales could be boiled down to a quintessential question, this might be it. Throughout our careers, we’ve been taught to examine “What’s in it for me?” from the perspective of each sales prospect we work with.
According to Aberdeen Group, effective sales organizations are 81% more likely to consistently use a CRM or system of record. But like a state-of-the-art security system that’s rendered useless when turned “off,” every CRM has a critical shortcoming: To do what it’s supposed to do, it requires real people, especially salespeople, to regularly feed it accurate, up-to-date data.
So if your sales team’s reluctance to use your CRM is severely limiting its power, or you want to make sure your team embraces your next CRM, here are a few ideas that might make it easier for your sales team members to see “What’s in it for me?” >>> READ MORE
