Emotional marketing: how ads and influencers may associate emotions to a brand
Emotional marketing have to be used during the communication process to associate your brand with specific (mainly positive) emotions…
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Source : https://medium.com/@matthieu.bruneteau/emotional-marketing-how-ads-and-influencers-may-associate-emotions-to-a-brand-34f99b5583ca?source=rss——influencer_marketing-5