Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin “We’re looking to use this investment and this event to help drive our... Read More
Events
Trends
Five Ways to Balance Spectacle with Sincerity in a Drone Show Performance Drone performances have become more affordable and, thus, ubiquitous, across the landscape. But... Read More
Nashville Booms with Music and Conventions Skift Take: When Nashville fully embraced its musical roots, it solidified its brand and distinguished itself from other destinations.... Read More
Should Groups Avoid Morocco After Deadly Earthquake? Skift Take: After Morocco was hit by a deadly earthquake, several groups make different decisions on whether to... Read More
SoCal Hotel Strike Hits Meetings Hard Skift Take: Most meeting planners or sponsor organizations are standing with labor, but those still having events, as well... Read More
360 Projection Comes as Standard at This Hotel Skift Take: The W South Beach invested $6 million in renovating its ballroom which now features 360... Read More
Learnings From a Record-Breaking Virtual Book Launch Skift Take: At a time when virtual events seem to be losing steam, some are wildly successful and... Read More
Burning Man’s Muddy Contingency Plan Skift Take: This year’s Burning Man turned into a muddy mess when severe flooding left thousands stranded. Is it time... Read More
Monthly Pulse Survey Results: Event Measurement Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in August to gather intel on how... Read More
Why Claritin Invited Consumers to Race Go-karts with Allergy Sufferer Frankie Muniz “These kinds of experiential events create quite a lot of buzz and stir.... Read More
