The Brief: Gravy Races and Gold Bunny Getaways FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover... Read More
Events
Trends
Tasty Tactics: Sampling Ideas from the Exhibitors at Expo West 2024 “People say that it looks like a wildlife preserve but it’s what our farms... Read More
CEMA Gets a New Leader, Again
1 min read
CEMA Gets a New Leader, Again Skift Take: Brian Mason has been named CEMA’s new vice president of strategy and operations, replacing Sandra Marcus who... Read More
11 EV Brands that Charged up Engagement at Electrify Expo in Orlando From an IKEA store-inspired footprint, to local dealership employees stepping in as brand... Read More
How Nespresso Turned a New York City Elevator into a Mini Café “Ultimately, the idea here was we have this newish machine, and we know... Read More
Podcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No... Read More
Industry Celebrates Its Purpose in April
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Industry Celebrates Its Purpose in April Skift Take: Between the PCMA-led Business Events Industry Week and the U.S. Travel-led Global Meetings Industry Day, there is... Read More
How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality
5 min read
How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality
How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality Four ways the brand refreshed its strategy for the 50th annual Players... Read More
March: Event Industry People, Deals, and Moves Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches.... Read More
Agency Chats: Changes, Investments and the Economy From acquisitions to strategic hiring to acting as consultant to the new faces in client organizations, event agency... Read More