May/June: Event Industry People, Deals, and Moves

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here.

Promotions and Hires

Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. She will be based in London and report to Adam Cunningham, chief strategy officer and Kelly Estrella, chief of marketing operations.

MGME has appointed Steve Bailen as new client development director. He will spearhead projects across multiple industries, such as sports, entertainment, consumer products, fintech, pharmaceuticals, and technology.

Factory360 has hired Lydia Bright as new associate creative director, based out of Los Angeles. Bright was formerly at MKG, Flavorpill Media, and Wanderlust Festival.

Alicia Earls has been appointed communications director at Patch Marketing. Earls hails from marketing communications, business development and client relationship management roles for the Science Museum Group and White Light.

The Expo Group has hired Darren Temple as chief growth officer and Rachel Mazzanti as evp-show sales. Temple previously served as ceo and president of Switch, coo for Meeting Professionals International (MPI), and evp of global sales for Freeman. Mazzanti was most recently vp of business development for Freeman.

Impact XM has promoted Frank Verrilli to svp of new business development. Verrilli will continue to lead new business initiatives, explore opportunities, and secure new client partnerships.

Service Updates

Impact XM has announced a strategic partnership with exhibition and event design agency Enigma Creative Solutions based in the UK. Jon Gowar, managing director of Enigma Creative Solutions, will become leader of Impact XM’s European operations.

Daniel Curtis, chief strategy officer at emc3, has relocated to New York City to spearhead the agency’s strategic expansion into b-to-c as part of an effort to diversify its portfolio.

Submit your agency news updates here.

Featured Image: iStock/kbeis

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