17 Best Email Sequence Software For Sales Automation
If you want to automate your email follow-up, increase engagement and close more deals with less work, email sequence software is for you.
In this blog, we have compiled the best email sequence software that solves all your follow-up problems by engaging with prospects at multiple stages.
The Best Email Sequence Software You Must Try In 2022
1. Saleshandy
Saleshandy is an email sequence software that lets you create successful email sequences. It helps you scale your sales outreach performance.
Saleshandy’s email sequences allow you to fully automate the prospect nurturing, qualifying leads, booking more meetings, and eventually closing more deals faster. It helps you personalize each message, schedule your campaigns, and track every detail.
You can also ensure a high email deliverability rate with sequence automation on Saleshandy. It sends human-like emails to prevent spam filters and help deliver to the target inboxes.
Saleshandy allows the user to verify the prospect’s email addresses before sending the email, and this way, you can quickly reduce the bounce rate.
Being one of the best email sequence software, you will be able to set condition-based and time-based triggers to schedule your follow-up email sequences.
- Time-based triggers: This allows you to send follow-up emails at a particular time, i.e., after 2 days, after 5 days, etc.
- Condition-based triggers: This allows you to send the follow-up emails based on the recipient’s behavior to your previous email.
- Not Opened – When the user has not opened the email.
- Not Replied – When the user has opened the email but has not replied.
- Been sent – It will be sent to all recipients regardless of receiving, opening, or replying to the email.
Watch the below video to create and send email sequences from Saleshandy.
Key features of Saleshandy
1. Personalized Email Sequence
With Saleshandy, you can now build and automate highly personalized cold email sequences to spend more time talking to your prospects. You can send emails to up to 5000 contacts in a day.
2. Automated Follow-ups
This follow up email software lets you add condition-based and time-based follow-ups up to multiple stages. Timely and consistent follow-ups on Saleshandy can boost your responses by 40%. Another best thing is that you will be able to schedule your follow-ups according to the prospect’s time zone.
3. Custom Email Templates
You can create and save multiple email templates on Saleshandy, accessible using custom, two-key shortcuts. Using template analytics, you can track the best-performing templates for your outreach campaigns and keep improving your playbook.
4. Advance Performance Report
With an advanced analytics dashboard, you can easily track email bounce rate, open email rate, and the response rate for every sequence. This data can be exported to your CRM software or on Excel spreadsheets. It can be used to improve your email sequences further.
Saleshandy easily syncs with CRM like Salesforce, HubSpot, Pipedrive, and many more via Zapier webhook integrations.
Advanced Features of Saleshandy
Saleshandy also offers advanced features to get you the most out of your sales email sequences.
Professionals’ opinions about Saleshandy
Product Rating:
Capterra – 4.5/5
G2 – 4.5/5
Price: $29/month/user
2. Yesware
Yesware is another email sequencing software that will help you schedule email sets for a later stage. In their premium plan, you will be enabled with Campaigns and Team template sharing & reporting as well.
Key Features
- Get notification when prospects open your email
- Easy to use email templates and template reports
- Email tracking and engagement reports tracking progress with prospects
Product Rating:
Capterra – 4.3/5
G2 – 4.4/5
Price: $35/month/seat
3. Gmelius
Gmelius is an email follow-up software that will help you transform Gmail into your company’s workspace. It is a lightweight customer relationship management (CRM) system that will enable your Gmail with productivity.
Key Features
- Pre-built email templates
- Supports integration with Google workspace, Trello, Slack, Loom, etc.
- Get real-time notifications when someone opens your email
Product Rating:
Capterra – 4.7/5
G2 – 4.4/5
Price: $24/month/user
It also gives you the customer engagement data after you send an email campaign.
4. Gmass
As the name suggests, Gmass is a mass emailing tool that will allow you to easily schedule emails, send out mass emails, and mail merge campaigns. At the same price, it also provides email analytics and email tracking with no Gmass sign on the email footer.
Key Features
- Automatic follow-ups
- Email scheduling
- Advanced campaign reports
Product Rating:
Capterra – 4.3/5
G2 – 4.7/5
Price: $29.95/month
5. MixMax
MixMax is a follow-up email software that can enhance your email engagement with your prospects and clients. To increase the email response rate, it allows you to send personalized email sequences to a group of contact as well as one-to-one from your Gmail.
This email campaign software provides a performance report of each sequence you create. The engagement insights data such as email sent, open rates, link clicked, replied, bounced, and attachment performance will help you know what is working well.
Key Features
- Email open and click tracking
- Email scheduling
- Customizable email templates
- Integrates with Salesforce, Pipedrive, Slack, Dropbox
Product Rating:
Capterra – 4.5/5
G2 – 4.6/5
Price: $24/month if paid annually
6. Woodpecker
Woodpecker is useful as an email sequence software as it allows you to send cold emails & follow-ups automatically. It also enables you with human-like sending and personalized email outreach campaigns with reply detection at the same price.
Key Features
- Real-time email verification
- Detailed campaign reports
- A/B testing
- Open and click rates
Product Rating:
Capterra – 4.4/5
G2 – 4.8/5
Price: $39/month/user
7. Lemlist
Lemlist is an email sequence software designed for startups, marketing agencies, and outbound sales teams. You can create and send automated outreach emails in multiple stages based on various predefined conditions to get more responses.
You can set email delay conditions for each stage as well as stop your follow-up email sequences based on recipient behavior— replied to your email, link clicked, or email opened. Also, with the Lemlist you can send follow-up sequence emails on the same thread or create a new one with a unique subject line.
Key Features
- Email warm-up
- Supports integration with Google Sheets, Salesforce, HubSpot
- A/B testing
- Detailed report of email sequences
Product Rating:
Capterra – 4.6/5
G2 – 4.3/5
Price: $83/month/user
8. Overloop
Overloop is a sales email sequencing software to increase your outbound sales productivity. It enables you to send personalized cold email campaigns with multi-stage follow-up sequences. Along with email sequences, you can create taskers and cold call your leads.
Overloop connects with Gmail, GSuite, Office 365, Microsoft Exchange, and other SMTP/IMAP servers. You can seamlessly integrate your favorite CRM tools such as Salesforce, HubSpot, Pipedrive, Zoho, and more.
Key Features
- Email personalization using mail merge
- Real-time email tracking
- Integrates with Slack, Zapier, Trello
Product Rating:
Capterra – 4/5
G2 – 4.2/5
Price: €79/month/user
9. Snov.io
Snov.io is an email sequence software ideal for sales and marketing teams. Snov helps you find a prospect’s email address, and send a cold email drip campaign with continual follow-up email sequences based on behavioral triggers. You can use a drag-and-drop campaign builder to create your email sequences.
Snov integrates CRM and productivity tools such as — Pipedrive, Hubspot, Zoho, Zapier, Calendly, Asana, Trello, and more.
Key Features
- Automated email sequences
- Email scheduling
- Email tracking
- Supports A/B testing
Product Rating:
Capterra – 4.6/5
G2 – 4.5/5
Price: $33/month
10. Followup.cc
Followup.cc as the name suggests is an email follow-up software. It is known for increasing email productivity by setting up reminders that will show up at the top of your inbox reminding you of each and every task that you need to complete by the time.
One can send an email sequence using an auto follow-up feature and set triggers with Gmail only. You would not be able to schedule your emails in a sequence if you haven’t downloaded their chrome extension.
Key Features
- Schedule automatic follow-ups
- Email tracking
- Detailed analytics of the campaign
Product Rating:
Capterra – 4.5/5
G2 – 4.8/5
Price: $36/month
11. Mailshake
Although Mailshake is mostly popular for its cold emailing it also provides an email sequencing feature. Mailshake has a different way of providing this feature. They have link-based triggers, where you can track who clicked your link and accordingly the follow-up will be sent. It will not send an automated follow-up to auto-responders, those who reply, or those who click on the unsubscribe link.
Key Features
- Email writing assistance with AI
- Detailed report of each campaign
- Integrates with CRM software
- Mail merge
Product Rating:
Capterra – 4.7/5
G2 – 4.7/5
Price: $59/month/user
12. Klenty
Klenty is a sales prospecting automation tool that will help you send automated follow-ups to emails. It is popularly known for its features that allow you to find prospects, outreach, and follow-up on a large scale. It integrates directly with CRMs like Salesforce, Pipedrive, Hubspot, etc to help you execute custom workflows.
Key Features
- Mail merge
- Get advanced reports of the email campaign
- Integrates with Freshsales, Hubspot, Pipedrive, and Zoho
Product Rating:
Capterra – 4.8/5
G2 – 4.6/5
Price: $55/month/user
13. Rebump
Rebump describes the primary email as “original email” and the follow-ups as “bumps”. So with each bump, you increase your chances of getting a reply. This tool is solely made for email sequencing but at 12 $ per month, they enable you with data on your recipient’s engagement.
Key Features
- Automated follow-ups
- Custom merge fields
- Email tracking
Product Rating:
Capterra – 4.7/5
G2 – 3.6/5
Price: $24/month/user
14. Cirrus Insight
Cirrus Insight is a plugin for Gmail and Outlook. It is popular amongst salespeople as it specializes in integration with Salesforce. They provide you mail merge feature where you can add auto follow-ups according to your preferred time. At the same cost, you will get features like a Meeting scheduler and the data of attachments
Key Features
- Email Analytics
- Automated Follow-ups
- Email tracking
- Email templates
Product Rating:
Capterra – 4.2/5
G2 – 4.2/5
Price: $29/month/user
15. Polymail.io
Polymail.io is a new email platform that helps with team collaboration. It is not a hardcore mainstream email marketing software but it provides integration with slack and Salesforce for keeping all your email data at one place. At the same cost, you will get the benefit of Email Tracking, Message Templates and team analytics by Polymail.
Key Features
- Automated Follow-ups
- Detailed report of each campaign
- Integrates with Slack, Salesforce
Product Rating:
Capterra – 4.3/5
G2 – 4.5/5
Price: $29/month/user
16. Outreach.io
Outreach.io is a multi-channel sales sequence software. Along with the email, sales reps can set continued steps of a phone call, LinkedIn touch, and generic tasks to your sequence until your outreach play is created. The sales reps can clone existing sequences too. The sequence steps can be scheduled by exact date/time or day for intervals.
This sales email software allows sales reps to set auto or manual emails in the sequences. The auto emails are delivered as per the sequence conditions. Whereas in the manual, a task is created where SDRs can individually edit and send personalized emails. To empower sales reps to make data-driven decisions, it provides email sequence performance reports with — email delivered, open, clicked, replies (positive, negative), bounce, opt-out.
Key Features
- Automated Follow-ups
- Integrates with CRM software
- Detailed report of sequences
Product Rating:
Capterra – 4.5/5
G2 – 4.3/5
Price: $140/month/seat
17. HubSpot
HubSpot sales automation email sequencing helps you keep your sales prospecting on autopilot. You can create a multi-stage email sequence to nurture your prospects, and convert cold leads into warm. The tool enables you to set up your sales outreach workflow, create a tasker, add call logs, and track email and documents. The campaign analytics helps you make a data-driven decision and close deals faster.
Hubspot sales automation work with Gmail, G Suite, and Outlook or Office 365 for Windows. You can integrate it with Salesforce and other productivity tools for seamless conversation with prospects and leads.
Key Features
- Automate the entire email sequence
- Email templates
- Email tracking
Product Rating:
Capterra – 4.5/5
G2 – 4.4/5
Price: $56/month
What to look for in email sequence software?
There are many email sequence software, so it becomes challenging to make a choice. However, there are some key factors that you need to consider before investing.
Your tool must have:
- Personalization: It is one of the critical factors that you should consider. Since you will be sending emails to a large audience, the email should not sound robotic. Personalization is what gets you a better engagement rate.
- Automation: Your tool should be able to reduce your workload and take care of time-consuming tasks. You should go for an email sequence software that provides desirable automation and reduces your burden.
- Integration with CRM software: Updating your prospect’s data manually in CRM is a tedious task. Hence it is best to have software that easily integrates with CRM software.
- Email scheduling: Reaching the right prospect’s inbox at the right time is essential to get better engagement. To overcome this your email sequence tool should be able to schedule emails according to the prospect time zone.
- Email deliverability: Your email will only get better conversions if they are landed in the target inbox. The email goes through different filters designed by various email service providers, like spam, content, etc. You should look for an email sequence software that can get through these filters and land your email in the inbox.
Saleshandy takes care of all these factors, and hence it is considered one of the best cold email sequence software. You can check out this tool and its exclusive features by opting for a 14-day free trial.
Conclusion:
Those were the list of best email software tools and techniques to automate responses with sequences and understand why one needs an email sequence software.
If you know some other tools that we forgot to add to this list, let us know in the comments below.
Source : https://www.saleshandy.com/blog/email-sequence-softwares/
