7 Ways Tech Can Drive Better Event Data and High-Quality Leads
Skift Take: According to research from the Events Industry Council, exhibitors generate an average of 38 new leads from each event. But it’s not just numbers that matter: The best event technology offers a prized opportunity to gather first-party data, explore sentiment markers beyond surveys, and integrate event insights with CRM and marketing tech to superpower your event strategy going forward.
Source : https://meetings.skift.com/7-ways-tech-can-drive-better-event-data-and-high-quality-leads/