Game of Thrones Meets Big Bang Theory: Welcome to CDP Industry’s Next Phase The CDP Institute just published its latest Industry Update, our semi-annual overview... Read More
Customer experience
Build vs Buy in a Nutshell
1 min read
Build vs Buy in a Nutshell Source : http://customerexperiencematrix.blogspot.com/2021/11/build-vs-buy-in-nutshell.html... Read More
Where Do Low-Code and No-Code Fit in the Build vs Buy Debate? I thought it might be my imagination, but Google Trends confirms that “build... Read More
Seers Offers Easy-to-Use Cookie Consent
3 min read
Seers Offers Easy-to-Use Cookie Consent The growth in global privacy regulation has created an immense headache for thousands of businesses – and, thus, an immense... Read More
Build vs Buy Your Customer Data Platform?
8 min read
Build vs Buy Your Customer Data Platform? The build vs buy debate has existed as long as packaged software itself. Any serious discussion quickly concludes... Read More
ActiveNav Automates Data Inventory Updates
3 min read
ActiveNav Automates Data Inventory Updates Our on-going tour of privacy systems has already included stops at BigID and Trust-Hub, which both build inventories of customer... Read More
Is Peak Martech Approaching At Last?
9 min read
Is Peak Martech Approaching At Last? Contrary to popular belief, forecasting is easy: tomorrow is nearly always like today. What’s hard is predicting when something... Read More
How Lego Bocks Explain Why Bloomreach Bought Exponea Yesterday brought news that CDP Exponea had been purchased by ecommerce recommendation engine Bloomreach. The deal almost... Read More
Software Has Stopped Eating the World
4 min read
Software Has Stopped Eating the World This August will see the tenth anniversary of Marc Andreessen’s famous claim that software is eating the world. He... Read More
MarTech Plot Lines for 2021
8 min read
MarTech Plot Lines for 2021 “Apophenia” – seeing patterns where none exist – is both occupational hazard and job requirement for an industry analyst. The... Read More