Corporate Coachella Wins Over Young Staff Skift Take: The festivalization of events trend reached a whole new level in 2022 with a private three-day experiential... Read More
Events
Trends
Cvent Said to Be Exploring a Sale Skift Take: Cvent, a leading meetings, events, and hospitality technology provider, is reportedly looking into selling with private-equity... Read More
Universal Parks & Resorts to Touch Down in Las Vegas’ Area15 Skift Take: Experience takes on added importance in today’s disruptive world. Universal Parks &... Read More
How C2 Delivers Value Through Creative Sponsor Activations Skift Take: Montreal’s image as a creative hub owes a lot to C2. The iconic business event... Read More
Canon’s Technologies Place CES 2023 Attendees Inside an M. Night Shyamalan Film Movie magic permeated every corner of Canon U.S.A.’s exhibit at CES 2023, Jan.... Read More
How HBO’s Fungus-infused Activations Scored with ‘The Last of Us’ Superfans “When you’re lost in the darkness, look for the light” campaign messaging permeated the... Read More
Steal These Destination Marketing Tactics: Seven Ideas for Event Profs Much like event professionals, destination marketers are in the business of brand-building, content creation and... Read More
HBO Marketing’s VP Talks Cultivating Fandom for ‘The Last of Us’ HBO’s new post-apocalyptic series “The Last of Us,” based on a 2013 video game... Read More
Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023 The Nemo’s Garden exhibit used VR to showcase an underwater greenhouse offering detailed... Read More
The Evolution of Instant Booking Solutions Skift Take: Marriott International is the first brand to have direct integration with Groups360’s instant group booking solution for... Read More
