Elevate B2B Marketing News Weekly Roundup: Most Valuable B2B Brands & Optimized Customer Marketing in B2B

Customer Marketing Is A Key Priority for B2B Marketers This Year
A leading 62 percent of U.S. B2B marketers have said that they have optimized for growth using customer marketing, up-selling, and cross-selling, while 51 percent turned to team-building skills and new competencies, with customer marketing coming in as the second-highest investment target, behind only content creation and strategy, according to newly-published survey data. MarketingCharts

The 10 Strongest and Most Valuable Global B2B Brands
When it comes to global B2B brand strength, Deloitte, EY, Petronas, and PwC led the way, with the most valuable B2B brands being Microsoft and Amazon, while the top 100 B2B brands account for some $2 trillion in combined brand value, according to recently-released research data of interest to B2B marketers. MarketingProfs

Google Announces New Generative AI Ad Tools at Marketing Live Event
Search giant Google has shared information about its newest generation of AI-enhanced ad-creation tools, that can actively analyze website content and create related ad options, along with an array of new image editing features including AI background creation, Google recently announced. Social Media Today

Bing Search Is The Default Search Engine For ChatGPT
Microsoft has made its Bing search engine the go-to search experience within OpenAI’s ChatGPT AI chatbot, while also revealing plans to incorporate AI-powered assistance features into forthcoming Windows 11 updates, in the form of new Windows Copilot tools, Microsoft recently announced. Search Engine Roundtable

“ChatGPT and Bing Chat are going to have to develop third-party partnerships to scale to the size they need to get the data and insights they want to evolve the product.” — Jordan Koene of @PrevisibleSEO
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LinkedIn Integrates More Buyer Intent Signals into Sales Navigator Alerts
Microsoft-owned LinkedIn has added a robust new Account Hub section to the professional social media platform’s Sales Navigator tool, along with a variety of new product category intent data and buying intent filtering options, LinkedIn (client) recently announced. Social Media Today

Internet Advertising Revenue Report: Full Year 2022
Search advertising revenue climbed by 7.8 percent during 2022 despite search’s overall market share having declined, while mobile revenue increased by 14.1 percent year-over-year, with social media ad revenue growth having slowed — two of numerous statistics of interest to B2B marketers contained in newly-published annual Internet advertising revenue report data. IAB

Meta Adds New Lead Generation Tools on Facebook
Meta-owned Facebook has rolled out a series of new features aimed at lead generation on the platform, with its Lead Ads offering a variety of interactive and auto-updating question tools, while Facebook business pages get new brand Instant Forms overlays and other changes, Meta recently announced. Social Media Today

Marketers under pressure to cut martech spend
While 75 percent of chief marketing officers have said that they faced marketing technology spending cut pressures, some 63 percent plan on greater spending despite those pressures, even as 71 percent of CMOs noted that their budgets were lacking when it comes to being able to successfully execute 2023 strategies, according to newly-published Gartner CMO spending survey data. MarTech

Which Digital Channels Do Marketers Around the World Feel Are Most Effective? [Study]
Social media, online and mobile video, and search were the top three digital advertising channels with the highest perceived effectiveness, according to recently-released Nielsen survey data of interest to B2B marketers. MarketingCharts

Cost Of Advertising Fell in Q1, While Website Visitors Rose, Study Says
During the first quarter of 2023 website visitors climbed by 13 percent year-over-year, accompanied by a 19 percent dip in conversions, while the cost of advertising on a cost-per-thousand (CPM) basis decreased by 33 percent during the same period, according to newly-published digital marketing report data. MediaPost

ON THE LIGHTER SIDE:

A lighthearted look at “Media Context and Brand Suitability” by Marketoonist Tom Fishburne — Marketoonist

Minnesota enacts right-to-repair law that covers more devices than any other state — Ars Technica

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden / TopRank Marketing — Lee Odden: B2B influencer marketing, client/agency side work, evolving your team | Madvertising #10 [Podcast Video] — AdQuick / YouTube
• Katelyn Drake — While creating brand content, collaborate with a diverse set of voices — YouGov America

FRIDAY FIVE B2B MARKETING FAVORITES TO FOLLOW:

Ann Lewnes @alewnes
Alicia Tillman@aliciatillman
Michelle Killebrew@shellkillebrew
Stephanie Stahl@EditorStahl
Tyrona Heath@tyrona

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Have you found your own top B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

Thanks for joining us for this week’s edition of the Elevate B2B Marketing News, and please return next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

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